Software Development Company in Lucknow

Identify the Genuine Software Development Company in Lucknow!

Lucknow is the city of Nawabs in India. Every year, millions of tourists visit Lucknow to taste the age-old Indian Mughal culture. However, over the past years, Lucknow has progressed in a dramatic manner. And today, the city of Nawabs is not confined to cultural importance alone. But Lucknow has also emerged also as home to a myriad of software development companies. However, not every software development company in Lucknow is trustworthy like Appinnovix Technologies and various frauds take place here!

Additionally, custom software development is a common demand of businesses these days. But, many a times we fall prey to fraudulent website development companies. It is not easy to identify a fraudulent web and app development business in Lucknow. So, in this blog Appinnovix brings some useful tips to identify the ‘red flags’ while choosing a developer company in Lucknow

Why Do We need to Be Careful While Looking for a Software Development Company in Lucknow?

Did you know that in Lucknow, one person falls prey to cybercrime every 10 minutes? However, software development companies are not the only reason. But still, a fraud software company plays a vital role in both forgery and cybercrimes. As we said earlier, Lucknow is progressing fast and now also housing various IT start-ups. But not every software development company in Lucknow is worthy to trust. Some of the companies do not have software knowledge and their sole aim is to make money anyhow! Therefore, it is important to be careful while looking for a software development company in Lucknow.

Moreover, if you fall prey to a fraud software development company in Lucknow, you will not only suffer money but also data loss. On one hand, the fraud company will take money from you, on the other hand, they can also steal your sensitive personal data only for misuse. Apart from that, some over-smart software companies can also charge you unfairly for a simple software service. Furthermore, let’s have a broader look at-

How a Fraud Software Development Company in Lucknow Can Cheat me?

A fraudulent software development company in Lucknow will have multiple ways to cheat you. Some of them are listed below-

1. A Fraud Software Development Company in Lucknow Will Offer Alluring Prices

A fraud website development company will often allure you by offering exceptionally low development service prices ‘initially’. However, if you finally decide to take software development services from them, they will keep on introducing additional requirements and increasing the cost of services. It is because they know very well, that you can’t deny when you have already spent on software and rather you will get the work done anyhow.

2. They Will Stop Responding to Your Phone Calls After Taking Money

Also, once they have delivered you the product like a software, mobile app, or website and if it is not working well afterward, they will never be responding to your call as soon as they receive their payment. Eventually, in the end, a fraud software development company in Lucknow can make you whine and cry helplessly. And later on, you will have to find another website development company and start all over again.

3. Your Personal Data Might Be on Their Radar

However, not all fraud developer companies cheat you financially but some are over-smart. A fraud software company can also be keeping an eye on your company’s personal data. They can steal sensitive business information or can also provide software or app with weak encryption which is easy to hack and spy on. Eventually, they can sell this sensitive data to hackers and to your competitors.

4. Your Bank Account Passwords Are on Target

Additionally, a fake software development company in Lucknow can also ask you to pay through unknown online payment gateways. This way, they can steal sensitive bank details like account numbers, passwords, OTPs, debit card numbers, and CVV. Eventually, you can also fall prey to bank account fraud if you are trapped by a fake mobile app development company.

5. Forget About Getting Any Software Services

Above all, the most common type of fraud is when a company takes money from you but never delivers any software service. So, the wrong software development company in Lucknow can also ditch you after taking money. And instead of getting a poor quality service, you might end up getting no software service at all.

However, if you want to save yourself from such fraud, you need to be a careful and aware customer. Keep the following points in mind while seeking software services from a Lucknow-based Software Development Agency

How Can I know that A Software Development Company in Lucknow is Genuine?


Be smart and investigate their background thoroughly before blindly signing any contract or pact with them. Once, you research thoroughly the background and history of the software development company in Lucknow, only then you should proceed to do any business with them. For example, remember the following steps-

1. Check the Website of the Software Development Company Thoroughly

Always check the website of the software development company from which you are planning to take software development services. Actually, when a company is there to do business seriously and honestly, it will own a well-built responsive website for sure. It is because owning a website often burns a hole in the pockets. But when a business is serious, it will see it as an investment.

Moreover, by looking at their website, you can also judge their skills and expertise. Because no website development company will get its website developed by some other developer company. Rather, the company will self-design its website. So, if they have a good quality website, they have good quality developers! For example, you can check Appinnovix Technologies’ official website and you will understand that Appinnovix has high-quality web development skills!

While stalking the website, also always find the privacy policy and legal notices on the website of the software development company in Lucknow. It will give you their Headquarter information so that you can know who you may contact in case of a dispute. Additionally, privacy policy document also offers detail about what sensitive data a website collects and how they use such data. Eventually, you can understand their business in a better way.

However, if such information is not disclosed on the website of the software development company, then it implies-

  • Either the business is too new and inexperienced
  • Or the business is fraudulent

Whichever be the case, if you want high quality work, you must avoid to contact with such businesses.

3. Find Contact Information

It is most important that you visit the ‘contact us’ page of the software development company’s website. If the company offers clear and robust contact details including-

  • Headquarters Address (Correspondence Address)
  • Responsive contact number
  • Valid Email ID
  • Details of all other branches

Then, the company is definitely reliable. However, it is your job to contact them to verify the details. So, visit their office at the given address if possible. Call the number given and mail them on the ID you found on their website. Then see if they are responsive or not.

4. Believe a Software Development Company in Lucknow Having Multiple Branches

Moreover, Appinnovix suggests that do not rely upon a company that has a single location. Rather, if taking software services for the first time, choose a company that has more than one branch. It is because, when a web development company has a single local branch, it implies that either it is a new business or a business that has not grown for a longer time.

So, you should always avoid the local software development companies in Lucknow. Rather, you must rely only on a well-developed business. For example, Appinnovix is one the best software development companies in Barabanki, and also other parts of Uttar Pradesh!

5. Check and Google Search Their Clientele

Also, on their website, you should also look for their clientele. A software development company never forgets to flaunt its valuable clientele. If a company has a good number of corporate clients of small and medium sizes, then it means that the company is reliable.

However, do not forget to Google search the clientele companies and check even if they exist or not. Sometimes, a company can also offer fake client information. So, you will need to cross-verify the details with your own efforts.

6. Meet in Person if Possible

Moreover, the best way to identify a genuine software development company in Lucknow is to meet the company in person. Although in the present-day hybrid and remote work culture we often take leverage not to visit the service provider. However, when taking services from a business for the first time, it is important to meet them in personal 3 to 4 times. It offers an opportunity to observe the company closely and develop a healthy trust in the business relations.

What If I Have Been Cheated by a Fraud Software Development Company in Lucknow?

In spite of taking utmost care, a fraud software development in Lucknow can still con you. So, if you are that unlucky, we are sorry to know that first. Secondly, we advise that you need not worry. But follow the following tips-

1. Prevention is the Only Cure

In such cases, prevention is the only cure. There is no use in crying over spilled milk. Eventually, one must always be careful while taking services from a software development company in Lucknow. So, never trust a business unless you visit them in person 3-4 times. Also, avoid sharing sensitive business and bank information with these companies.

Always, cross-verify the education, skills, and expertise of the developer team. And do not choose freelance app developers, web developers, and software developers from online portals just to save money.

2. Never Pay Online Via Unknown Platforms

Also, never pay through unknown payment gateways, mobile apps, or web apps. Rather, choose traditional offline and online payment methods such as UPIs, QR Scan, Cash, and Checks. Providing credit or debit card details to an unknown company may land you in problems. So, be careful even at the time you reach the stage when you decide to take services from a particular company.

3. Report the Scam

Finally, in spite of taking this much care, if you have still fallen prey to a fraudulent company, then you must report the scam to the nearest police station. If it was an online crime, then you will need to visit the cyber cell of the police. However, if you shared OTP with the fraud company at your own will, even the law will not save you.

Thus, remain careful! Also, you can visit the normal police station branch if the fraud type was not cyber for example, you visited the company, and made the payment, but received very poor quality and no redressal. In such case, the consumer laws will apply and you can seek legal help!

Final Thoughts

Finding the right software development company in Lucknow is not cakes and ale. Apart from being the city of Nawabs, Lucknow is also a land of cyber criminals and fraudulent companies. Therefore, one needs to be very careful while taking any kind of software services, financial services, and even web development services from an organization here. So, be a smart consumer, and always choose what is best for you!

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Nidhi Software Company in Lucknow

Appinnovix Begins its Journey to Becoming the Best Nidhi Software Company in Lucknow!

Hurray!! Your best web development company, Appinnovix, is now on its way to becoming the best Nidhi Software Company in Lucknow. After months of persistent hard work and constant research, we have finally developed our own Nidhi Software Company. This latest software from our developers’ team will adorn our Business Intelligence line that comprises our HRM, Invoice, MLM, and Real Estate management tools. So, in this blog, we are discussing who all can benefit from our new service. Also, in this blog, readers may find a detailed specification list of Nidhi Software Company by Appinnovix Technologies-

What is Nidhi Company and Who Can Benefit from It?

It was in 2013 that the Government of India (GOI) decided to end the monopoly of banks in the banking system of India. In order to promote financial liquidity and a simplified bank process in rural and urban India alike, GOI launched NIDHI banks.

A Nidhi Bank or a Nidhi company aims at providing financial services to its members. Although, Nidhi company offers majorly banking features, but in a more simplified manner. Nidhi Bank comes under the category of Non-Banking Financial Company (NBFC) and is driven by the ethos of mutual benefits.

Also, a vital aim of the GOI behind the formation of Nidhi Company was to promote the habit of savings among Indians. Simultaneously, it saves the Indian audience from complex paper works prevalent in the Indian banking system.

However, the Nidhi banks can be considered a boon for the rural and humble population of India. But it does not mean that the urban and literate population cannot benefit from it. There are no locality, age, or educational restrictions to becoming a member of Nidhi bank. Popularly, even the audience lacking formal education or literacy can also avail the benefits. So, everyone can benefit from Nidhi company’s banking services.

So, when Nidhi banks are for everyone’s benefit, Appinnovix has launched a Nidhi Company software in Lucknow for the benefit of Nidhi Banks. Now let us find out how our team of developers defines their heavenly weapon for the Nidhi company management system-

Nidhi Software Company in Lucknow

What is Nidhi Company Software?

The IT sector has been advancing at a rapid pace day by day. Each new day brings a new technological advancement to the world. And Business Intelligence (BI) tools are a unique gift of the IT sector for small to large-sized businesses. Business Intelligence tools allow judicious and optimum use of Human Resources by eliminating clerical work. The pretty small clerical things that earlier used to take human efforts are now conquerable with Artificial Intelligence (AI). In this way, the BI tools allow a business to use its HR more optimally and encourage judgment and decision-making among them.

Today there exist many Nidhi companies in Lucknow as well. And therefore the demand for Nidhi Software Company in Lucknow is increasing in parallel to the rising demand for Nidhi banks.

How It Will Benefit the Nidhi Companies?

In a similar way, bank management too had certain clerical processes that took human intelligence earlier. But now the bank and finance BI tools like Tableau, MS Power BI, Domo, and more have simplified the big data storage, retrieval, and processing issues miraculously. That data management and data analytics that took days of calculations are now as simple as a couple of computer clicks. Nidhi Company Software also allows a smooth Nidhi bank management for its users by automating the following processes-

  • Opening bank accounts.
  • Creating profiles of new members and storing and managing relevant data
  • Passbook update
  • Rate of Interest and total loan or FD amount calculation
  • TDS deduction
  • Internet Banking facilities
  • Salary and Incentive calculations for the staff
  • Nidhi compliance management as per GOI

However, it is worth mentioning that not every Nidhi Software Company in Lucknow has been able to provide an all-in-one place user experience so far. And the bank management and bank process for Nidhi companies are yet to be simplified. Keeping, the market needs in mind, the Appinnovix web developers’ team took deep research, and tried to automate maximum bank processes in its product. So, let us now find out what Appinnovix Nidhi company software has to offer-

Features of Appinnovix Nidhi Company Software

Appinnovix has made the most diligent efforts to automate a maximum number of bank processes. Here are the most intriguing features of our Nidhi Company Software by Appinnovix that are sufficient to beat any other Nidhi Software Company in Lucknow

nidhi software company

Managing Your Routine Nidhi Bank Management Tasks

Appinnovix has introduced fully automated bank management features for Nidhi Banks like-

  • Member database creation and storage
  • NDH 3 preparation
  • Deposit account opening
  • Loan account opening
  • Passbook updates
  • Bank statement generation

So, be happy and relieve your workers of their unnecessary public dealings. And use their knowledge, skills, efficiency, and intelligence in some ‘real’ processes. While ‘Artificial Intelligence will take care of the clerical jobs, let the ‘real intelligence’ take problem-solving and decision-making roles for your business.

Automating the Financial Processes

In a similar way, the bank and finance processes such as-

  • Rate of Interest calculation
  • Loan interest calculation
  • EMI calculation
  • TDS deduction
  • Opening of Loan account and form filling

All these Nidhi software features by Appinnovix are ready to take the load off your accountant’s chest. By auto-performing these financial tasks, Appinnovix Nidhi company software leaves enough space for your finance team to focus on decision-making. Also, the finance team can focus on business development and research work. Additionally, it will allow your finance team to focus better on monitoring and optimizing the financial health of your Nidhi Company. Also, we would emphasize that any other Nidhi Software Company in Lucknow will hardly provide such complete automation.

nidhi software company in lucknow

Automated Lending Processes

From filling out the loan form to the deduction of EMIs from the concerned accounts, now the Nidhi software is up to eradicate all the human efforts in bank loan handling. The software is capable of doing the complete process fully automated. So, now you may use your finance team in business development and customer relation handling. Also, let us take pride in mentioning that Appinnovix is the only indigenous Nidhi Software Company in Lucknow that provides such needle-to-sword industry automation for the Nidhi bank loan processes.

Let them focus on bringing more customers, and enhancing the cash liquidity in Indian markets. Be the largest contributor to boosting the purchasing power of your borrowers. Let them fulfill their dreams. And let your business goals be fulfilled as well.

Ensuring Compliance with GOI

Appinnovix team has also paid particular attention to compliance management. When it comes to a bank and finance business, it becomes imperative to adhere to government norms. Even the slightest error may lead to major consequences. A human might err, and make the entire organisation suffer. But mechanization is the key to eradicating calculation errors and adhering to the rules. While you may not expect such an in-built compliance management system from a Nidhi Software Company in Lucknow, the Appinnovix team has paid special attention to the compliance module.

So, the Appinnovix team has developed an in-built notification system that will notify the user as immediately as a wrong bank entry is made. Not only this but also the system will notify all the failures to EMI and TDS payments. So, in this way, now you need not worry about any errors, flaws, misconducts, and even frauds in your Nidhi Company.

Simplifying Some HRM Processes As Well

To add a cherry on top, our developers’ team has also provided the in-built salary and incentive calculation features. So, now you may also free your HR managers from clerical work. And you may now let them exercise their analytical skills in uplifting employee efficiency. Additionally, use your HR managers in boosting the morale of your employees. And see your organization flourishing day by day at a much more rapid pace.

Final Thoughts

In a nutshell, Appinnovix has tried to introduce an ‘all-at-one’ place experience for the Nidhi companies. Our developers’ team has undertaken deep market research and the end product is Appinnovix Nidhi Company Software. The team has tried to compile all the major Nidhi bank processes into a single software. Nidhi banking is now a matter of a few clicks. So, now the software is waiting for implementation in the market. However, already our loyal and age-old customers have pre-booked the services. In fact, some of the companies have also started working with the software and their reviews have been satisfactory.

However, constant updates in the IT sector bound Appinnovix to work for the further development of the software continuously. And Appinnovix is already working on major updates. So, there will be a lot more to come in the upcoming times. This software by the company will enable the Nidhi companies to focus more on decision-making, problem-solving, researching, and developing the business further. The software has the potential to replace unnecessary human effort in clerical jobs. Eventually, the companies will be able to use their employees’ analytical skills to better fulfil the business goals.

Also, we must admit that our valuable team of developers and our loyal customers have helped together to make Appinnovix the leading web and mobile app development in Lucknow. And now we are hopeful that the hard work, research, and toil of our developers coupled with the faith of our age-old clients will also make us the best Nidhi software company in Lucknow.

Further, to read a critical review of Appinnovix Nidhi Company software, click right here and see what the tech experts have to say about our little new Nidhi Software weapon!

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What Makes You the Best Software Development Company in 2023?

With the continued rise of the IT sector all across the globe, it is the hottest topic among all the software development companies these days. It was evident during the pandemic that after the government sector, the IT sector is the only promising corporate sector. In fact, the IT sector was the first to adopt flexible ‘Work from Home’ models and the percentage of layoffs was the smallest in this sector. So, now many IT start-ups are on their way to blooming. And, NOIDA, Uttar Pradesh is one of the hottest IT hubs in India, after Bangalore. And there are many new IT start-ups blooming in Uttar Pradesh these days and Lucknow is becoming a new hub. So, if you too have a dream of running a software development company in Lucknow, and making it best all over the world, then Appinnovix stands with you.

Here we are providing you with a complete guide on how to become the best software development company in 2023. This blog brings you knowledge of both technical as well as interpersonal skills to win the IT sector this year. Here we go-

The Panacea to Become the Best in Any Business

Be IT or any other sector, the only key to success in a business has two aspects-

  1. Soft Skills

  2. Expertise

Soft skills and Expertise are the be-all and end-all for the success of any business. While your expertise attracts customers to your business, a set of great soft skills will act as a drug to make your customers addicted to you. If you are the best in what you do then clearly success will never repel from you. And on top of it, if you know how to please your customers with gentle behavior, no one can make your customers disloyal!

So let us provide you with 5 softs and 5 technical skills that will make you the best software development company very soon-

Let’s Win the Software Market Softly

Having necessary soft skills is not an additional but a compulsory requirement these days. Especially, if you are in the IT sector, do not forget that you have the whole world as your potential and existing customers. In fact, if you are a software company, then clearly you will be dealing with small to large-sized corporates as your valuable customers. So, work on a few soft-skills such as-

1. Communication Skills

Good communication skills are the part and parcel of every business. The perfect voice tone, clarity of speech, and power to convince and negotiate are the essentials of success in business and trade. And, communication skills are the highly demanded skills in corporates these days. While you run a software company in India, clearly all your clients will be corporates and businesses from healthcare, education, and other industrial sectors. Eventually, you must follow the right body and spoken language with your clients. Remember that-

  • Always, use a gentle tone with your clients and sound professional.
  • Never misbehave or reply rudely even with the fussiest client.
  • Moreover, keep in mind that a client demanding a particular type of software solution is unaware of the technical IT language. Therefore, always make sure that you explain your products and services in a language comprehensible to the client.
  • For example, suppose a client demands an HR solution. In lieu of telling him that your product is capable of analyzing, synthesizing, and processing data chunks, just let the client know that your product can collect the employees’ login-logout data, productivity hours, and check-ins and outs. Moreover, at the end of every month, it will convert the whole data into easy-to-comprehend charts and figures. Additionally, it will calculate the pay and overtime automatically. So, that will be a customer-friendly approach!
  • Your tone must never sound as if you are trying to put the client down or flaunting your knowledge and skills. But the client must feel like being guided. So, always try to ensure the client that you will suggest the best for him.
  • Moreover, hire a professional if you think so.

2. Spoken English Skills

When your major clients will include small and large corporates, English speaking skills are going to be mandatory. Moreover, the IT sector has connected the whole globe through a single mantra which is ‘WWW.’ Therefore, the sky is the only limit when it comes to the expansion of your IT business. Eventually, stay updated and be able to communicate in the English language. It is because English the global language and it is the second language of a maximum number of countries. Eventually, your international and even national clients will expect you to communicate in a language comprehensible to them. Additionally, if you need, you can also hire a professional for the business communication needs of your business. While dealing with elite corporate clients, you will need to go through oral and written pieces of business conversation and correspondence. And the English language will be a necessity then!

3. Focus on Teamwork

No matter what great IT developer you are, you may still not lead the whole army alone when it comes to the IT business. From coding experts and software engineers to quality analysts, you will require a hierarchical team of professionals. So, pay attention to teamwork. We will suggest you have a multi-level organizational culture. Hiring professionals in a hierarchical order will ensure greater quality. It is because a product (or software) will go through multiple testing before delivery. Therefore, keep an up-to-date multi-level team and ensure the best quality for your clients. Only the best quality of work will make you stand out as the best software development company in Lucknow!

4. Make it Professional

Communication is the only key to removing any obstacle. When it comes to business, the communication gap between co-workers for any reason is a big loophole. Especially, in the IT sector, it is important to have an environment that is free of any communication gaps. When you hire people in a hierarchical order, it is important to have no communication barriers between them. It is better to ask than to err. And especially, in the field of software development, a single code error can lead to major problems.

Therefore, while keeping it professional, no communication barrier must appear between the staff members. And as an owner, giving them an open and fun environment, where they can discuss their doubts without any hesitation. However, ensure simultaneously that they do not indulge in wasteful gossip and the relationship is perfectly professional.

5. Be the Fittest to Survive: Adapt Constantly

How many 5G phones have you seen so far? Well, iPhone 12 was the first to adapt to the 5G network and it was launched past year only. Apart from iPhone 12, there is hardly any other phone that offers 5G support. But did you know that the researchers and developers have already started to work on 6G networks? Similarly, be it Android, iOS, or Windows, every Operating System receives updates almost every month. So, we can say that even before mankind learns a new update, another update is already waiting!

Eventually, in the field of IT quick adaptability to the latest technology is a mandatory skill to survive in the long run. Learn from the failure of Nokia which was the bestselling mobile brand and dominated the national and international markets. But since it could not adapt to the latest changes in IT, it failed really badly. Eventually, be adaptable enough if you want to run an IT business. And be prepared to learn the latest updates.

So, now let us now discuss some latest technical skills that will make you the top Software development company in 2023-

Now Pay Attention to These Technicalities for Becoming the Best

Apart from the above set of soft skills, the most important tip to make you the best software development company in India is to maintain high standards in your technical and industrial knowledge. So let us pay attention to the following to become the best software development company in Lucknow in 2023-


1. Be a Role Model

If you are the founder of the firm, then always remember that Lucknow is still a small town. Not every youngster here is as lucky as you are. And maximum people here belong to a humble background. So, you will have to become a role model for them. And if you have gained higher IT education from a big college, make sure that you share the knowledge with your staff. Additionally, always be flexible and whenever a new technology or upgrade in software comes into existence, be the first to learn it.

It is because if you have a better educational background, then clearly you will be more comfortable adapting and learning faster the latest updates. Then, your next job is to make it easy to comprehend for your staff members with humble backgrounds. Moreover, talking about the latest and futuristic technologies, Appinnovix will advise you to pay attention to the following trends on a priority basis-


Blockchain technology has the tendency to replace basic coding soon in the IT sector. It is because Blockchain technology is seen as better in its encryption. In fact, it is considered to have better data structuring than general coding. And therefore, many IT companies are today adapting to Blockchain technology at a rapid rate. To know more, we will suggest you must read our previous blog Here

Cyber Security

Internet security and data issues have always been a hot topic in the IT sector. Even the IT giants like Google and Apple have not been able to escape the allegations of data breaches. Thus, strong encryption and data security are going to be the first choice of most clients. So, stay updated and have an innovative outlook toward cyber security in your software development business.

Artificial Intelligence

As mankind is growing more dependent upon machinery to live their routine life, having an ‘understanding’ machine in life is as important as having an ‘understanding’ partner. Eventually, Artificial Intelligence (AI) will continue to rise in the upcoming years. Therefore, you must pay attention to excelling in the art and science of AI. And you must integrate the same into your software products.

Augmented and Virtual Reality

Similarly, Augmented (AR) and Virtual Reality (VR) are other rulers in the IT sector. The developers are keen to improve these two technologies in order to make the human experience better with the websites, software, and applications. Therefore, you too must make diligent efforts to integrate AR and VR into your products religiously.

2. Hire Consciously

The next technicality relates to the HR processes of your business. Use HR analytics while hiring a candidate, if necessary. And make sure that you hire the best professional in the following fields-

Quality Analyst

The team of quality analysts must comprise of the best software engineers in your firm. They must be experienced professionals with proven experience in the field of testing. So, make sure that you hire the right candidate, in fact, candidates with good knowledge and expertise for this position.

Web & App Developer

Next comes the web developer in your firm. The web developer must be an expert in the latest technologies like coding, Blockchain technology, encryption, cyber security, VR, AR, AI, and everything else relating to IT. After all, he is the one that will bring quality to your products.

Web Designer

Moreover, these days, people prefer to have fancy apps and websites that are interactive and engaging. Eventually, the role of web designers has increased these days. Therefore, make some investments in web designers as well. And also make sure that they have the necessary skills and expertise. In fact, your designer too must have a robust knowledge of AI, AR, and VR elements as the client will demand interactive and engaging website designs more.

3. Focus on Quality and Keep the Prices Genuine!

Being at the start-up stage and being a software development company in Lucknow-a small town, you have the advantage of keeping the prices highly competitive. See, the IT giants and big multinationals like HCL, TCS, Infosys, Capgemini, Civica, and more burn a hole in the pocket of their clients. It is not because they provide quality higher than others. Obviously, their employees will use the same codes as your employees do. AR, AI, and VI technology updates will the same for each of you. But, they are giants with a larger staff existing globally! They have to maintain so many offices and also have to pay great packages to their workers!

And this is the reason why their products are a little ‘over-hyped’, so we will advise you to keep the cost of operation as low as possible while maintaining the highest standards and quality of work. However, never compromise your employees’ self-esteem and needs. Give them the salaries they deserve. Otherwise, your employees will learn at your work, and their productivity will go to Infosys, TCS, and Civica. So, focus on employee retention and continuous training and education. But, do not waste money on unnecessary things like office décor, extra office boys, and so on!

4. The Best Infrastructure and Resources

Just like the highly trained professional employees, a well-built IT infrastructure in your software development business is another investment. The product of these two elements is the only key to your success. Eventually, make sure that your workplace is supported by the latest 5G network infrastructure and offers 24*7 connectivity. Offer a sufficient number of latest and updated laptops for your workers. Moreover, you can offer extra payments monthly to employees who can use their own laptops. This will reduce the additional cost of buying laptop devices. Additionally, ensure sufficiency of the financial resources and invest your money in becoming the best and not in ‘showing off to be the best! Remember that!

5. Market Robustly & Market Digitally

Today, IT start-ups are shooting like mushrooms in the jungle. And already, the international MNCs have dominated the Indian markets. On top of it, great Indian corporates like Tech Mahindra, TCS, Wipro, and more have continued to raise the competitive bars. However, the many small, medium and even large non-IT corporates want to come out of their dominance, but they do not find the options. After all, since the time of the pandemic, every corporate and individual has realized the importance of saving costs.

But do you know why these corporate clients are unable to find a small IT company with the best technology? Well, there are two reasons-

  1. These IT companies and start-ups do not market robustly
  2. They fail to impress the client!

So, now let us discuss these two issues in detail-

Marketing Overlooked!

Undoubtedly, marketing is the backbone of every business. And in the present-day context, it is not limited to television commercials, newspaper advertisements, and even Google ads. But, present-day marketing is also influenced by IT advancement. And marketing has now moved to digital marketing. Especially, when you are a software development company, you will have to flaunt your digital skills. So, in order to make your presence felt on the internet, you have to ensure that –

  1. You have a well-built responsive website.
  2. Also, you have a good presence on social media! So, create professional business pages on LinkedIn, Facebook, and even Twitter. Be as informative as possible. Moreover, we will share some tips on how to make your social media page look professional and authentic in another blog!
  • Additionally, you have to keep all these internet pages optimized. So, keep on posting business-related information and promotional material with hashtags, geotags, and the most searched keywords.

Apart from this, the old-school traditional marketing methods such as word-of-mouth marketing, pamphlet distribution, posters, banners, and print advertisements, will always remain evergreen. So, do not forget to use these methods as well and market your business until you create a distinct identity in the market!

Impress the Client by Flaunting Your Skills

Do you know that the first impression is indeed the last impression? So, while pitching to a client take care of two things-

1. Communication Style- As discussed above as well, your communication style must be highly professional but comprehensive to the client at the same time. Your conversation style must reflect confidence and your tone must be convincing, guiding, and advising! This will definitely convince your client and he or she will develop the initial stage of faith required to carry forward the business.

2. Appearance- These days, even before contacting you, a potential client will search on the internet about the kind of business he needs. Therefore, you will receive a call usually after one finds your internet. However, in certain cases, the word of mouth marketing will bring a customer inquiry. Whatever the case, you have to look your best! And the first resource that your ‘would be customer’ will search is your official website! Then he will check the Google reviews and then your social media pages and customer review on them! So, now you are intelligent enough to understand what we are trying to convey to you!

So What’s the Bottom Line?

Finally, we would conclude this blog by summing up that expertise, excellence, and the set of right soft skills will bring you tremendous success in your business. Moreover, flexibility to learn and adapt quickly will ensure your long-term survival in the corporate world. So, follow these tips religiously and get ready to become the best software development company in Lucknow, then in India, and then in the world. The best wishes of Appinnovix are forever with you!

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