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SMO stands for Social Media Optimization. Today, social media marketing plays a vital role in businesses. In fact, it is the heart and soul of digital marketing or internet marketing. So, when a business attempts to make its social media presence easily findable with the help of IT, it is called Social Media Optimization or SMO. With the help of SMO, businesses tend to provide more informative content about their products and services that a 30-second television advertisement or a printed advertisement cannot offer. Also, through the social media platforms like Facebook, Twitter, LinkedIn, and Instagram, businesses can connect directly with potential consumers and convince them. Moreover, professional SMO services by a good IT company can do miracles in the digital marketing of the business.

In terms of digital marketing, SMO is the process of optimizing each social media page of a business such that it-

• Makes a business findable through social media
• Provides detailed information about the business and its products and services
• Generates more leads and helps reach and pitch the Target Groups
• And also manages the business reputation by clearing rumors

SMO is a part of online marketing or digital marketing. And today, almost every business has an online presence. Moreover, customers also depend upon Google searches and even social media platforms to find all types of goods and services. Therefore, it is important to use social media as a marketing tactic. And it is even more important to keep the social media business pages optimized all the time. An active, informative, and engaging social media page of a business adds to its positive image. Moreover, the customers are more likely to trust the business and give your products and services a try. 

Well, if you have a good knowledge of social media marketing, content strategy, geo-tags, and hashtags, then, of course, you can. Additionally, social media optimization is not a one-time task. Rather, a social media page is optimized when you have a proper content strategy, and keep on posting great content with proper hashtags and geotags. Therefore, it is a daily job. Eventually, you need an SMO expert permanently working on the social media marketing of your business. But if you do not know what geo-tags, the right hashtags are, and how to maintain a business account on social media platforms, then, you must not do SMO of your business page on your own.

In a word, no! SMO and SEO are not the same but similar. While SEO means Search Engine Optimization, SMO is Social Media Optimization. Although, clear from the name. But to explain in simple words, SEO is a technique of optimizing a business website and drawing natural traffic toward it. On the contrary, SMO is the optimization of social media pages to bring traffic to the social media business profile. However, both have certain commonalities. For example, using the right keywords, creating sufficient and reliable backlinks, applying appropriate geo-tags, following the right content strategy, etc.

Undoubtedly, Appinnovix Technologies is the best SMO Company in Lucknow. It offers content strategy, social media optimization, and hashtag expert services and advice. In fact, Appinnovix has 15+ years of experience in the field of information technology services. Moreover, it has a great team of software developers, IT experts, and content experts from all over India, unlike other small IT firms in Lucknow. The experts work remotely but dedicatedly towards client satisfaction. Therefore, Appinnovix is the best SMO Company in Lucknow.