Email marketing is not only an online marketing or digital marketing technique. Rather, Email marketing is a psychological technique to convince a customer to make a purchase. It includes creating personalized content to pitch to a customer. Actually, today, a large number of customers depend upon Ecommerce to buy small and big products. Eventually, all the important customer data is available online. An Email marketing software application collects this insightful data and using AI creates personalized content to pitch the customer. Moreover, online buyers are usually the ‘working’ people who log in to their email accounts almost every day. In this way, using Email marketing software and applications proves really fruitful. You do not need to pitch the customer again and again, but the Email is enough to do so.