Email Marketing
Company

Email marketing is the type of online marketing or internet marketing in which you inform the customers and leads about new products, sales, and discounts via Email. The main objective of email marketing is to keep updating the customers about new business progresses. Email marketing is also known as Email advertising, Email marketing campaigns, and Newsletter marketing. Generally, various IT companies develop automation software and applications to automate Email marketing. And it reduces up to 90% of the workload of the marketing and sales workforce.

Email marketing is not only an online marketing or digital marketing technique. Rather, Email marketing is a psychological technique to convince a customer to make a purchase. It includes creating personalized content to pitch to a customer. Actually, today, a large number of customers depend upon Ecommerce to buy small and big products. Eventually, all the important customer data is available online. An Email marketing software application collects this insightful data and using AI creates personalized content to pitch the customer. Moreover, online buyers are usually the ‘working’ people who log in to their email accounts almost every day. In this way, using Email marketing software and applications proves really fruitful. You do not need to pitch the customer again and again, but the Email is enough to do so.

Some popular email marketing tools are HubSpot email marketing tool, Sender, Sendinblue, Ominsend, and EmailOctopus. However, in spite of the fact that all these platforms are easy to use, you will still need a digital marketing expert to drive optimum results from these platforms.

Email marketing is a fully automated process. It utilizes online marketing software applications backed by AI. So, email marketing software reduces the 90% workload of the sales team. Moreover, Email marketing has multiple benefits of its own. Some of them include-

• Creating personalized content to pitch to customers.
• When the customer receives personalized emails, he becomes more likely to open them and read them.
• Also, personal emails tempt customers and they make a purchase according to human psychology.
• Additionally, it makes customers feel happy and connected.
• Email marketing keeps the customers updated and it also maintains the image of the business.
• Also, with automation technology, email marketing campaigns take place from time to time without any delays.

Without a doubt, choose Appinnovix Technologies for Email marketing services. Appinnovix has an expert team of web developers and digital marketers. Digital marketing also requires a good knowledge of certain IT processes such as SEO, automation, graphic design, and more. So, a company with a pure IT domain proves the best choice. Therefore, Appinnovix is the best Email marketing company in Lucknow with a pan-India level of IT and digital marketing experts.