Local SEO Tips

The Most Effective Local SEO Tips to Grow Your Business in 2024

Are looking for some Local SEO Tips or Local SEO services in 2024? Well, you are at the right place! The role of Local SEO Serviceis often more important than basic SEO for business growth. Have you ever imagined how difficult it is to put your step directly onto the highest rung of a ladder? Clearly, the chances of losing your balance and falling down are the most predictable phenomena.

Similarly, trying to optimize your business website for the national and international audience straightaway without paying attention to Local SEO is an equally worse idea. ‘How’ and ‘Why’- all your queries will find a valid answer in this blog. So, here we begin with your complete and comprehensive guide to local SEO in 2024-

What is Local SEO and Why it is Important?

As we already know, Search Engine Optimization is an IT process of making a business website visible on Google search, local SEO is the foundation of the same. Local SEO is the process by which you can make your business visible to your local or surrounding area of business.

Simply put, Local SEO is very important to make your business grow. Especially, in today’s date and age, it is vital to have a good Google appearance and visibility to pitch to the target audience. Also, doing local SEO is not rocket science. But Just by following our few Local SEO Tips in 2024, you can master the art and science of local SEO.

Did you know that only creating a SEO Google my Business listing, which is also free of cost, is also one of the most popular local SEO strategy?

In fact, it is beneficial for every business owner regardless of whether he has a business website. If you already have a business website, Local SEO serves as an off-page SEO technique by creating a backlink for your business website. On the contrary, if you do now own a business website, then it makes you appear on Google even in absence of a business website.

Sounds just? So, let us now discuss in detail how local SEO can help our business grow in 2023-

How Local SEO Company Can Make Your Business Grow in 2024?

Local Search Engine Optimization is very important for a business as it brings unpaid and natural traffic to a business website. When a business flourishes locally, the chances of expanding the business to national and international levels are also multiplied further. How? Let us discuss this in detail-

It Justifies a Systematic Approach to Business Growth

Growth and development are systematic processes. Be it human development or business development, growth and development have a uniform pattern that moves from general to specific directions. Eventually, when a business is up to grow, it grows in a pre-defined direction-

When a business grows locally and starts bringing good income along with great customer satisfaction, then it becomes possible to expand the business to other larger areas. It is because starting a business directly on a larger scale might bring greater responsibilities, requires a larger investment, and might result in larger losses. Therefore, it is better to begin at the local level and thus, locally optimizing the business first is a judicious move.

Local SEO Lays Foundation for Regular SEO

When your business begins to do well at the local level, there are chances of getting free-of-cost word-of-mouth marketing. Your local customers satisfied with your services tend to inform their friends and relatives in the nearby areas. And this way, customers begin to visit your store from other parts of your locality as well. Now at this point, you need to work on the regular SEO of your business.

Actually, no matter whether your business is visible to long-distant areas until you have a good local impression which reflects in your Google ratings, online customer reviews, and oral recommendations, no potential visitor might take the risk of traveling a long distance!

Eventually, local SEO lays the foundation for regular SEO. When your business products and services are positively reviewed online, then regular SEO is worth it as it will bring a good number of new customers from other areas.

Google Knows Everything

How many times do you have to use the ‘SEO Near Me’ feature these days? Do you know that Google is the most visited search engine having 89.3 Billion visits per month? Additionally, Google encounters 8 Billion searches per day, and 46% of the shoppers begin their product hunt with Google search (Mohsin, 2024)!

Although Google near me is not used today in the era of total automation, Google is smart enough to use your device location and show you the most convenient ‘near-by’ results. Therefore, it is necessary to locally optimize your business with proper business descriptions and location tags to master the organic searches on Google!

Improves Online Visibility of Business

As stated earlier, about 46% of shoppers depend upon Google to find a product or a service. Also, according to Clark (2024), about 99.9% of shoppers read Google reviews before buying a product. Whereas, 96% of the shoppers look specifically or negative reviews.

Furthermore, Zalani (2024) states that around 69% of the total digital traffic comes from local and organic searches. In simple words, we can say that Google shows the most relevant results to the searcher. Therefore, when you search for a product or service, the first Google SERP would show the nearby services only! This is called organic search!

So, when you do Local SEO for your business, the chances of reaching more Target audiences organically and naturally multiply 10 times.

More Physical and Tangible Traffic to the Store

This is India, and ‘online’ is still a debatable and doubtful phenomenon these days. Whenever a person thinks of doing anything ‘online’, no matter how educated or skilled he is, he first worries about online frauds and cybercrimes.

Similarly, when a person finds your business online, he would first visit your store or would make you a call for his mental satisfaction. In this way, your store gets more physical traffic as well.

More Leads Imply More Conversions Business

When a potential customer visits your store, he is likely to be impressed and make a purchase. Also, when a person comes from a distant place, it is natural to buy a product even if it is not needed. So, it is good to show off your business online with local SEO and bring more traffic not only to your business website but also to the store. Eventually, there are higher chances of lead conversion to actual business.

How to Do Local SEO in 2024?

So, let us now come to the main matter of concern- how to do local SEO for your business. There are many ways to locally optimize your business appearance. Also, some local SEO techniques are free of cost and do wonders for your business. Local SEO tips & techniques also serve as an off-page SEO technique by creating backlinks for your business website.

Simply by creating some business listings, social media pages, and blog posts with the best-suited organic keywords, you can easily master local SEO tips & skills for your business.

So here are the best Local SEO Tips in 2024 along with some expert techniques by Appinnovix exclusively for our readers’ community-

Use Google My Business

When it comes to Local SEO Tips in 2024 and beyond, SEO Google My Business SEO technique will always be the first suggestion of every SEO expert. And so is ours. The first step you have to take for your local search engine optimization is to create a Google Business Listing. Creating a business listing profile on Google is free of cost. Moreover, Google Business listing is not rocket science at all. Use the following steps to start with google listing-

Local SEO Tips 2024

  1. Visit Google Business Profile Page Here
  2. Then, choose the ‘Manage Now’ option from the upper right-hand side corner of the website.
  3. You will have to sign in to your Google account first.
  4. Then, start with adding all the relevant business information to the profile- add your business name, description, photographs, and most importantly your location and contact details.
  5. Furthermore, once you have created the profile, share the same with as many people as possible and request them to provide good business ratings and reviews.

Local SEO Tips to Follow When Creating Google Business Listing

  • Always use a catchy business name and do not forget to target organic keywords for local search engine optimization.
  • Say, for example, Appinnovix is undoubtedly the best web development company in India. But we always target our local audience by keeping on using keywords like best SEO company in Lucknow’, ‘top web and app development company in Barabanki’, andBest web development company in Uttar Pradesh. This technique of using organic keywords always benefits us and brings more inquiries from surrounding areas.
  • Additionally, while describing your business in the Google listing, use organic keywords. Keep the description simple without any flowery language. Also, use active voice and more transition words in the description. It will improve the readability of local SEO content.
  • Do provide your detailed and most specific location address and contact details to receive more inquiries and in-store traffic.
  • Moreover, never overlook the importance of adding maximum photographs and inviting maximum business reviews from your customers.

To learn about this topic in detail, read our former blog on the topic ‘Business Listing Sites List

There are many business directories and online bookmarking sites that are free of cost and easy to use. However, creating a Google My Business profile is also sufficient. Nevertheless, if you have time and you are ready to invest in creating more backlinks for your business website, then using other business directories and business listing sites can also prove fruitful.

Some of the popular business listing sites include JustDial, Sulekha, India Mart, Crunchbase (USA), and Hotfrog. By creating a business listing here, you not only get additional backlinks but also your Google search visibility improves.

To know more about the top free business listing sites, read our previous blog Business Listing Sites List Here!

Embrace Social Media Platforms

Social Media Platforms such as LinkedIn, Facebook, Twitter, and Instagram are a boon for the local SEO tips of a business. All the social media platforms are highly optimized already on Google. Having a business profile page on any of these social media platforms, especially on LinkedIn, guarantees to appear on the first Google SERP.

You can also locally optimize your business pages on social media platforms just by following some expert local SEO tips for optimizing business pages on social media platforms-

Local SEO Tips in 2024 for Business Pages on Social Media Platforms

  1. Always create business profiles on LinkedIn, Facebook, and Twitter as these are the highly visible platforms on Google’s first SERP.
  2. Also, provide all the information about your business such as Business name, description, photographs, and even founder details.
  3. Remember to target the most organic keywords in the business description. For example, ‘We are the best XYX services in ABC City, ‘you can avail the best XYZ services in the whole ABC State ‘we provide top XYZ services in India’ and so on!
  4. Furthermore, location tags or geo-tags are most important while making a social media business page. So, always choose a location tag while adding address on the business page.
  5. Also, keep your social media pages active by keep on posting relevant marketing content on these social media platforms. And never forget to add a location tag along with the organic keywords in the post.

For more information about location tags or Geo-Tagging, visit our former blog Geo-Tagging in SEO Here

Keep On Posting Local SEO Content on Business Websites

Apart from social media platforms and business listing sites, the primary weapon to promote business locally, nationally, and internationally is undoubtedly the business website. No business listing or social media page can replace the indispensable business website at any cost. The impact that a website leaves on the customer is not comparable to any other online marketing tool.

In fact, once a visitor happens to find your business via Google listing, he is 100% more likely to visit your website. Eventually, never overlook the importance of a website. Moreover, you can also use the business website for local search engine optimization. You can add location, contact details, and relevant business descriptions on the website as well.

However, follow these expert tips to do the local SEO tips of your business website-

How to Do Local SEO tips of a Business Website

  1. Always use organic keywords along with regular keywords in the website content.
  2. Remember to keep the Metadata highly optimized. Your Meta Title and Meta Description must always contain the target organic keyword.
  3. Moreover, the metadata should be in accordance with the Yoast Guidelines. Not aware of the Yoast guidelines? Well, let us sum up-
  4. Keep the content as simple as possible, and avoid any highly literary language.
  5. The sentences should be short and simple.
  6. Write the whole content in an active voice.
  7. Use more transition words and phrases such as- So, therefore, however, and, in this way, in a word, simply put, etc.
  8. Most importantly keeping your website active always is very important. So, the simplest technique is blog posting. It brings natural and engaging traffic to a website. Therefore, ask your content writer to prepare some local SEO content pieces in the form of blog posts and keep your website posted!

To know more about having a business website, read our previous blog- Creating Website for Small Business Here.

Do Not Forget Google Maps

Furthermore, Google Maps is another overlooked local SEO technique that most of small businesses ignore. But, Appinnovix suggests not to overlook the importance of Google maps. Although, when you create Google My Business listing, you will automatically get the business listed on Google maps.

However, if you still cannot find your business on Google maps, then add your business thereby visiting official site of Google Maps and follow the instruction below-

  1. Visit Google Maps on any device.
  2. Here, we are explaining the desktop or laptop version. See the image below-
  3. Once you visit the site, you will land on a page shown in the image above.
  4. Then, click on the 3 Lines highlighted in red on the image above.
  5. You will find the following commands-

6. Choose the ‘Add a missing Place’ option, then fill in the all required details.

The Best Local SEO Tools in 2024

Based on the above discussion, we can sum up that the best local SEO tools in 2023 include Google Maps, Google Business Profile, Business listing sites like Just Dial and Sulekha, and Social Media platforms like LinkedIn, Twitter, Facebook, and more. So, in the present-day scenario, we have an ocean of local SEO tips tools in our hands.

But, apart from these tools, one should have a sound knowledge of organic search and organic keywords. Therefore, before jumping to the above platforms, always conduct good keyword research. You can analyze the business profiles and pages of your nearby competitors.

Check keywords using some free tools such as WordStream and Semrush. For your convenience here we have provided you with direct links to the free keyword research tools in the preceding line of this paragraph. If you are a beginner, then these local SEO keyword research tools, techniques, and platforms are sufficient, to begin with.

However, just remember that WordStream keyword research is free forever, but Semrush will charge after a few trials. So, you can choose at your convenience. We are 100% sure, that if you follow these local SEO tips in 2024, you will definitely get positive results this year for your business.

Final Thoughts

All in all, Local SEO tips is extremely important for your business. As people now tend to research online before buying a product or service, therefore it is mandatory to have a positive image online. In order to get that positive online image, having a local SEO presence along with a good number of Google ratings and reviews by the customers is one the most effective techniques.

When your business leaves a great impression on local customers and you get positive Google ratings from them, you are more likely to attract customers from other locations as well. So, start optimizing your business locally with these experts Local SEO Tips in 2024 by Appinnovix and reach your desired business goals!

Digital Marketing Institutes in India

Digital Marketing is a newly emerging phenomena in India. Since the outbreak of the pandemic, the importance of digitalization has been realized by the entire world. Especially, the business is now dependent upon digital platforms up to 80%. Eventually, marketing, which is heart and soul of business, too has moved to the digital platforms. Not only this, but it is worthy to mention that digital marketing has also generated multiple jobs in the Indian markets. And it is now one of the most promising career in India. So, if you too are looking forward to make a career in digital marketing, then here are the best digital marketing institutes in India to start with 2024-

Understanding Digital Marketing and Its Significance

Before we discuss the best digital marketing institutes of India, it is necessary to first understand the complete concept of digital marketing. However, many people believe that by digital marketing, we mean only by the Social Media Marketing. But that’s not correct. The term ‘digital’ is an umbrella term under which comes multiple ‘media.’ And social media is just a small part of it. Marketing a product digitally indeed means to promote it on-

  • A business website
  • Social Media Platforms including Facebook, Instagram, LinkedIn, and even YouTube
  • Blog websites
  • E-Commerce platforms
  • Emails and more

These Media of Digital Marketing require written, video, animated, and pictorial ‘content’ to market a brand in the most effective way. Additionally, having an abiding logo and an engaging website are also a part of content. So, ‘content’ is the tool for digital marketing. Whereas, there are certain techniques in digital marketing like Search Engine Optimization (SEO) and Pay-Per-Click (PPC) marketing that complete the concept of digital marketing.

In this way, one should understand that digital marketing is a vast concept. And it is a product of IT and creative skills. Therefore, its vastness also paves way for multiple positions professionally. Whenever you search for a job in digital marketing, there will be thousands of option open for you all over India. If you master these skills, then sky will be the only limit for your career!

Choosing the Right Digital Marketing Institutes in India

So now when you are aware of the complete digital marketing concept, always remember the following while choosing the right digital marketing institutes in India for yourself-

  • The institute must have an experienced group of faculty.
  • Also, check their curriculum and make sure that they offer to cover the complete concept (as discussed above- Platform + Tool + Technique).
  • They give you practical training.
  • Placement assistance and training.

With Digital Marketing Course in Lucknow How Many Job Opportunities

Right now, We have just open the naukri.com and check the job opening in lucknow on the post of Digital marketing managers. So we have got this result.

digital marketing job opportunities

Source: Naukri.com

Top 6 Digital Marketing Institutes in India to Make You Shine

Now let us find the top 5 digital marketing institutes in India for you that suits your career as well as your pocket-

1. Appinnovix Technologies

Appinnovix Technologies provide the industrial training in Digital Marketing. The main benefits of this institute your trainer is already doing Digital Marketing work, so they are teach what they did. So in Lucknow you can search who will provide best course, Best Digital Marketing Course in Lucknow so you will get Appinnovix is the best for you.

The Location:

digital Marketing institute in Lucknow

The Lucknow capital of Utter Pradesh that connect you easily with Delhi and Gurugram, you can easily to join best Digital Marketing institute in Lucknow as appinnovix and be a part of IT company.

Experience Teacher

In the Appinnovix We have not a teacher, We have real Developer who have more than 5+ year experience in Digital marketing, SEO, SMO and Graphics Designer, They are teach those things which is working in real time and you know what is your study productive or not.

Certified Developer of Digital Marketing Course

Anand Jaiswal Founder of Appinnovix Technologies who have Google Certified Developer and they have various skills Like Business Analysis, Sales & Marketing, Email Marketing, And Website Design and Development.

Google Certificate for Advance Digital Marketing Course

Harshit Gupta Senior Digital Marketing Manager who have more than 5+ year Experience in Digital Marketing, Specially Backlink Creation. He is very friendly and he take his juniors like a brother and teach every small things that is very important in Digital marketing Course.

Saurabh Tiwari is the core team developer, he has doing great work in the Appinnovix and also doing for his own blogging site and earn more than 1000 USD in a month using Digital Marketing.


  • Appinnovix Website: https://appinnovix.com/
  • Address: 1/746, Vardan Khand, Sec-1, Gomti Nagar, Lucknow, India
  • Courses: Certificate to Advance Digital Marketing Course.
  • Duration: 2 Months
  • Fees: 15,000/-
  • Placement Assistance: Yes
  • Contact Number: +91 9511181999

So, if you find Appinnovix Technologies suitable, then we would recommend you to kindly contact the Company with the information provided above.

2. DigiSkolae, Lucknow

DigiSkolae is one of the leading digital marketing institutes in India. You will find DigiSkolae in Lucknow-the city of Nawabs. However, there are many digital marketing institutes in Lucknow, but DigiSkolae is a trustworthy name. The reasons why DigiSkolae comes first in our list include-

The Location:

Lucknow is the city of Nawabs and has the best connectivity from NOIDA and Delhi. Both NOIDA, as well as Delhi, have multiple job openings for digital marketing professionals every now and then. Eventually, DigiSkolae has been able to make connections in both places and at the completion of the course, many recruiters come from both job hubs.

Digital Marketing institute in India

Experienced Faculty:

Additionally, the DigiSkolae faculty has years of practical, corporate, IT, and marketing experience. Yes! You heard that right! Here at DigiSkolae, you will be able to learn not only about the theory of digital marketing. But also you may learn from the corporate experience of your faculty members. Most importantly, the faculty is bound to give personalized attention to the learners.


Other institutes offer the least flexibility, and the duration is a minimum of 6 months. With DigiSkolae, you can start working in just 5 months with an Advance Digital Marketing Certification in your hand. Also, the institute focuses more on practical training and during your studies, you will be working with great companies on their live projects.

Apparently, DigiSkolae is the best digital marketing institute in Lucknow as of now. Also, once you join here, you will realize that it is indeed the best digital marketing institute in India.


  • DigiSkolae Website: https://digiskolae.com/
  • Address: Digiskolae, F 3, Goel Plaza near Lekhraj Metro Station, Faizabad Road, Lucknow
  • Courses: Certificate to Advance
  • Duration: 5-6 Months
  • Fees: 45,000/- INR
  • Placement Assistance: Yes
  • Contact Number: +91 9519000321

So, if you find DigiSkolae suitable, then we would recommend you to kindly contact the institute with the information provided above.

3. Freelancers Academy, Navi Mumbai

Another shining name in the field of digital marketing courses is Freelancers Academy. Freelancers Academy is located in Navi Mumbai and is the best digital marketing institute in Mumbai for working professionals. As we discussed earlier, digital marketing is an ‘emerging’ phenomenon. Therefore, not only young students but also existing professionals willing to make a career switch are also seeking professional certification. For example, there are many freelance content writers, graphic designers, and working sales professionals are now seeing digital marketing as a career catalyst.

For these people, Freelancers Academy is a great option as it offers flexible batches during weekdays and on weekends. So, if you are working or freelancing already, there is no need to sacrifice work. But with Freelancers Academy you may study and work simultaneously. However, they offer placement assistance only within Mumbai. So, before joining check whether you are willing to make a career in Mumbai.


  • Freelancers Academy Website: https://freelancersacademy.com/
  • Address: North Side, Near Charni Road Station, 3 A New Queens Road, Charni Road, Mumbai, Maharashtra, 400004
  • Courses: Certification (SEO, SEM, SMO, Google Analytics, Email and Mobile Marketing)
  • Duration: Not Available
  • Fees: Not Available
  • Placement Assistance: Yes
  • Contact Number: +91937262170 (Charni Road Branch)

For Fees and duration information, you can directly contact to the institute with these details.

4. Delhi Courses, New Delhi

If you are a Delhite or simply a small town being who wants to settle in Delhi, then getting a promising job in Delhi NCT or NCR is the key for you. And Digital Marketing is a promising career that can open your gates to stay flourishing in Delhi. So, what are you waiting for? Call Delhi Courses today and book your seat in the digital marketing courses offered by Delhi Courses institute. This institute is a leading name not only in Delhi but also all over India.

Additionally, you may also learn at their NCR centers in Gurugram, Ghaziabad, and even NOIDA. Also, the digital marketing curriculum at Delhi Courses makes it the best digital marketing institute in India. Apart from the traditional digital marketing tools and techniques, they also offer specialized courses in Google Adwords and Blogging. So, you can also become an influencer with their course!


  • Delhi Courses Website: https://www.delhicourses.in/
  • Address: 410, Chabra Complex, Veer Savarkar Block, Shakarpur, Near Nirman Vihar Metro Station Gate No. 02, East Delhi, Delhi – 110092
  • Courses: Basic to Advance Certification in Digital Marketing, Blogging, and Google Adword
  • Duration: 4 Months
  • Fees: INR 20,000/- (offline mode) and INR 25, 000/- (mnline mode)
  • Placement Assistance: Yes
  • Contact Number: +91 999071 6846

5. UpGrad (Online)

However, if your work and freelancing schedules are too hectic to join even weekend batches, then online education is the best option for you. And in the field of digital education, UpGrad is the most renowned name in India. So, UpGrad is also a leading name when it comes to find out the best digital marketing institutes in India. With online batches, you can learn at your home’s comfort at any time and from anywhere.

So, for people with busy schedules, UpGrade is the right option. It also offers multiple types of digital marketing courses ranging from certificate to advanced diploma levels. Additionally, placement assistance is a cherry on top. Moreover, you will receive a MICA certificate valid all over India!


  • UpGrade Website: https://www.upgrad.com/digital-marketing-and-communication-pgc-mica
  • Address: Online only
  • Courses: Advance Certificate in Digital Marketing and Communication
  • Duration: 32-50 Weeks
  • Fees: INR 3, 256/- per month
  • Placement: Yes
  • Contact Number: Not Available

6. CCE, IIT Madras, and Intellipaat (Online)

Another online option for people having tight schedules is the latest IIT Madras Digital Marketing course. IIT Madras since the time of the pandemic has been experimenting with its curriculum continuously. And these experiments are being extremely fruitful for many IIT aspirants. Now to be an IITian, you no longer need to pursue engineering. But you may also take the glory with various IT short courses offered at IIT Madras online mode. For example, the Advance Diploma in Data Analytics by IIT Madras was launched recently in 2022.

Advanced Certification in Digital Marketing and Analytics is another such option which is launched a couple of months ago. And the specialty of this course is that the industry professionals have designed it. Also, you will get a chance to learn directly from the IIT Madras faculty. Although, it is a collaboration between CCE, IIT Madras, and Intellipaat. Additionally, they will also teach about marketing ‘data analytics’ which can give an exceptional boost to your skills and career.


  • IIT Madras Digital Marketing Course Website: https://skillsacademy.iitm.ac.in/program-inner.php?courseID=17&cart=
  • Address: Online Mode
  • Course: Advanced Certification In Digital Marketing And Analytics
  • Duration: 6 Months
  • Fees: INR 5500/- Easy Installments (Monthly)
  • Placement Assistance: By Intelipaat
  • Contact Number: +91-7022374614

However, we are keeping it in the 5th position because IIT Madras holds information and technology as its forte. And marketing is not the niche of IIT. Although IT is an indispensable part of digital marketing, we opine that the candidate might not get the ‘creative’ exposure with them. But still, receiving certification from IIT is a boon! Isn’t it?

Final Thoughts

So, the final thought is that digital marketing is a new phenomenon in India. The pandemic and trending culture of hybrid work and E-commerce have created a strong market for digital marketing professionals. Many existing and even new aspiring professionals are now seeing digital marketing as a rewarding career. However, having a strong IT background and a professional certification in digital marketing is mandatory to rise and shine. So, we have provided you with a detailed list of the best 5 digital marketing institutes in India. Now, it is completely up to you whether you opt for online or offline mode.

Some Useful links:

Business Listing Sites List

Mobile App Development Company

Web Design and Development Company
Digital Marketing Company

Social Bookmarking Site List

Article submission site list

Influencer Marketing

Influencer Marketing: Influence Your TG, Enhance Your Business in 2022

Gone are the days when television used to be the only source of entertainment and updates. A decade back, people were highly dependent upon television commercial breaks for product information. Earlier, big brands preferred to choose top celebrities to appear in television commercials for their product. Well, that was the time when television commercials were the chief marketing source. However, in the present times marketing has become a much more complex process and many new techniques have evolved in this field. Influencer Marketing is one the most common and popular techniques in the present context. Through this post, Appinnovix has tried to-

  • Define Influencer Marketing
  • List Influencer Marketing benefits
  • Explain the importance of Influencer Marketing
  • Provide a detailed guide to starting influencer marketing for your business.

So let us now dive into the details, and let us know each and everything about influencer marketing

Who is an Influencer?

Before starting to define influencer marketing, it is important to understand who is an influencer first. Well, as we discussed earlier also, a decade back celebrities and sportspersons used to be ‘influencing’ an audience to buy a particular brand. However, even today big brands use Bollywood stars for their television commercials. But they are not restricted to this single traditional channel of brand communication.

Now, to come to the definition of an ‘influencer’, in simple words an influencer is a person who has many ‘fans’ and ‘followers.’ These fans and followers often listen to this person and connected emotionally to him or her. For example, there are so many fans of Shahrukh Khan in India and in abroad. So, when he says in the Denver Deodorant’s commercial-‘Denver is how I smell’, his fans will not only believe him but will also make an attempt to ‘smell’ like him.

Now influenced by this commercial, his fans will definitely buy the product. However, in the present day scenario, people are more conscious will spending money. So they want genuine advice and complete product review from someone who has more knowledge and expertise. Therefore, people began to trust more on the ‘reviewers’ on social platforms before buying a product. However, started quite humble earlier, these ‘reviewers’ are now new celebs who are also the new ‘influencers.’

So we can define an influencer with three key terms-

  • Knowledge
  • Expertise
  • Being a trustworthy public figure.

What is Influencer Marketing?

Now coming to the main topic, let us define influencer marketing. Well, influencer marketing is a technique of social media marketing or digital marketing. Influencer marketing is how a brand would like to approach a social media celebrity (influencer) to use and review their product. However, we can also say that they might request them to endorse the product and ‘influence’ people to buy it. Moreover, depending upon the type of product, the influencers use different kind of methods to promote a brand on their social media handles. However, it is not necessary for influencer marketing to promote our product on their social media account. Rather we may also approach the influencer to appear for a short commercial on our social media platform.

So depending upon the need and type of product, there are different methods used in influencer marketing. Let us now discuss these methods in the following section-

Types of Influencer Marketing

Content creation is a major part of social media influencer marketing. Content may be in the form of a piece of writing such as a blog, article, or guest post or in the form of videos like short advertising videos, demonstrations, and product reviews. However, the choice of the type of content depends upon the type of product. Also, the right combination of content type and the type of influencer marketing is important to influence the TG in the most positive manner. So here we are discussing the top 5 types of influencer marketing with real-life examples-

  1. Sponsoring the Blog Posts

According to WordStream, about 64% of consumers buy a product after researching their reviews thoroughly. Also, around 68% of them prefer to watch a video than read blog content. However, it is a no denying fact, that watching a video is not always possible. On one hand, carrying the headphones to crowded places, all the time seems hideous. On the other hand, watching a video requires greater attention and leisure. While travelling short distances or sitting in a silent zone like a school, college, hospital, or library, people will need to read. Reading is preferable, for a person has the choice of just going through the main points.

Additionally, a mention-worthy point is that there are many popular blogs on the internet that people find trustworthy. These blogs have a good number of readers. Some of the examples include-

    1. Neil Patel (Technology Blogs)
    2. Make Up and Beauty.com (Cosmetic Reviews)

influencer marketing in india

(Source: makeupandbeauty.com)

So, if you have any product to promote in a form of a blog, you may approach the top bloggers to write a product review for it. You may compensate the writer of the blog with a chargeable fee and you will also need to provide them with a sample of your product free of cost. Big content writers charge per word charges and some endorsement fees to write a blog for your product.

  1. The Game of Promo Codes: Affiliate Marketing

On the contrary, if your budget is too small and you cannot take the risk of distributing your product free to anyone, then in such a case affiliate marketing will suit you the best. In affiliate marketing, you may ask an influencer to either write a blog or shoot a video for your product. Then, just provide a promo code to the influencer using which a buyer may avail great discount. In this way, you can attract a good number of buyers for your product. For example check out in the following video, how MJO, a YouTube channel with 11.3M subscribers promotes Byju’s learning platform with this funny video-


(Watch How Byju’s Promotes Its Learning App in this Funny YouTube Video Here)

  1. Let’s Unbox It with Technical Guruji

Technical Gruruji is today the most sensational and revolutionary name in the field of technology. Technical Guruji is the most popular technology YouTube channel by Gaurav Chaudhary. Gaurav Chaudhary is best known for his knowledge and expertise in the field of technology. Gaurav is a Microelectronics graduate from BITS Pilani, Dubai. Clearly, his qualifications not only prove his reliability but also create trust among his followers. Additionally, Gaurav runs a YouTube channel in name of Technical Guruji and has 22.1M followers. Also, today every mobile, laptop or any other electronic buyer depend upon his advice to choose the best out of so many options.


(Check out Technical Guruji Unboxing iPhone SE 2020 Here)

So, if you have an electronic or tech product, then you may choose to promote it with Technical Guruji. Gaurav provides a complete unboxing and a detailed review of the products. Additionally, he also compares the products of same genre to provide his audience a clarity.

However, if you have a smaller budget, then you may opt for some of his competitors on YouTube. There are many people who review such electronic items on YouTube and other platforms today.

  1. Let Them Take over Your Social Media Handle and Give Away Your Product

Also, some brands prefer to give the influencer their social media handle for a particular time period. These influencers post engaging content on their social media accounts showcasing and endorsing their products. In simple words, it is a technique of signing an influencer as your brand ambassador for a particular time period.


Guneet Virdi Sponsoring TNW products on Her Instagram Handle

(Source: Instagram)

However, such campaigns are more popular on Instagram these days. It is because most of the influencers today prefer to make short demo videos on Insta only. Additionally, ‘give away’ is another technique that the influencers coupled with social media takeover marketing. They would endorse your brand, review it, and will also start a giveaway completion on either their own social media handle or yours. For example, Guneet Virdi-a makeup and beauty sensation in India often appears in such campaigns.

  1. Face a Genuine Review

Above all, you may opt for a genuine product review by an influencer on YouTube, Instagram, Facebook, or on a website blog. Whether you have a makeup product, a gadget, or any other kind of product, you may ask any of the reviewers with a good number of followers to use your product for a certain period of time and review the same. Also, you may find these reviewers on all kinds of social media platforms.

Why Influencer Marketing is so Important Today?

Now the next thought that might come to your mind is why Appinnovix Technologies is emphasizing social media influencer marketing to such a great extent. Well, we can list the following reasons for your quick understanding-

The shift in the Viewership:

Today, radio and television are no longer popular sources of entertainment but people prefer social media for entertainment and information.

Buyer’s Consciousness:

Also, the buyers are quite conscious today and they think at least 10 times before buying anything. Therefore, they prefer to research various reviews by great influencers on the internet before buying a product.

Reality Check:

Additionally, the influencers are best known for providing the most realistic reviews. At least in the videos and in images, a buyer may find the real-time appearance and original features of a product. So, this realistic experience makes influencer marketing more important than a 30-second TV commercial. Also, the motive of TV commercials appears to be ‘selling’ but that of an influencer video seems to be ‘telling’.

People’s Trust in Influencers:

To compare people’s faith in celebrities and in social media influencers, in the present context influencers have an edge over. It is because of their knowledge and expertise in the relevant field that people trust influencers more. Clearly, it does not matter for a smartphone buyer whether Salman, Shahrukh, or Hritik advertises for it. But, if Technical Guruji Gaurav Chaudhary endorses a smartphone, it speaks more volumes. Also, a point worth mentioning here is that even these influencers do not want their audience to lose faith in them. Hence, they are more conscious while endorsing a product.

Wider Reach:

All across the world, as per Statista, there are by the first quarter of 2022, there were 4.6bn active social media users. Also, this number is about to slope up in the upcoming years. Eventually, we can estimate that with the help of social media accounts we can reach such a large number of people.

What are the Benefits of Influencer Marketing?

On the basis of the above discussion, we can also list the benefits of Influencer Marketing briefly in the following points-

  • It gives you a much wider reach.
  • As people have more faith in the influencers, the chances of lead conversions get much higher.
  • Also, your TG gets a clear review and demonstration with the video content, which appreciates them for buying a product.
  • Additionally, an indirect benefit includes that influencers are conscious while choosing to endorse a product. So if they do not find your product up to the mark, you may also ask for suggestions from them. In this way, you get an opportunity to improve your product.

Best Platforms for Influencer Marketing in 2022

So, we hope that you have understood well all that we tried to explain you about social media influencer marketing. Now you must be wondering, which platform suits best to your product? So let us discuss some popular influencer marketing platforms in 2023-

  1. Instagram

As per Statista, as of January 2022, the total number of Instagram users was 230.25 million alone in India. Also, the United States comes second with 159.75 million users. Therefore, Instagram can be a great platform in 2023 for your influencer marketing campaign. Moreover, after the closure of TikTok, most of the popular influencers switched either to YouTube or to Instagram. Additionally, on Instagram, there are already so many influencers.

However, we will give you an Appinnovix pro tip. If your product belongs to the beauty, hospitality, glamour, fashion or a similar genre, then Instagram is the best platform for you.

  1. OTT Platforms

However, technically speaking OTT platforms like Amazon Prime and Netflix are not for social media influencer marketing, but you may plan a commercial over there. In the commercial, you may use an influencer as an ambassador. It is because OTT viewership is much larger today in comparison to television. Eventually, you can plan to have a commercial on them.

  1. YouTube

YouTube is one of the most comprehensive and trustworthy influencer marketing platforms. It has no time limit to upload a video. So, influencers prefer to make detailed product-review videos on YouTube. Through the YouTube platform, you can show a complete product review and even a demonstration and comparison. However, we would advise you that if you have an electronic gadget, a makeup product, or gym equipment, or a machinery product that requires a detailed demonstration, then you must opt for YouTube influencer marketing.

  1. LinkedIn

LinkedIn is another popular platform to market your products. It offers you many free and premium features like video posting, creating a business page, and also sharing directly do follow links to your website. So, you may invite an influencer to take over your LinkedIn account and promote and endorse your product there. Moreover, LinkedIn also has a great number of users worldwide, which again gives a much wider reach.

Additionally, we would suggest that if your product belongs to a corporate genre like enterprise software, writing services, marketing, or any educational product, then LinkedIn will suit you the best.

  1. Facebook

Finally, last but not the least, Facebook is also a good platform where you may promote your product with influencer marketing. Also, Facebook is probably the oldest social media platform in our generation. So just create a business page for your work and ask an influencer to either take over it or post guest content on it endorsing your brand.

Why is Instagram on Top?

However, Appinnovix opines that Instagram and YouTube are the two best platforms in 2022. While Instagram comes first, YouTube is second in our opinion. We chose Instagram to be on the top because it provides a wide ocean of features for content posting. For example, Instagram reels, stories, Instagram pages, and business insights-all these features reduce the pains and costs of analytics and editing. Also, YouTube comes second due to its freedom in time-limit to post videos. Additionally, the maximum number of influencers are either on Instagram or YouTube.

instagram influencer

Benefits of Using Instagram for Influencer Marketing

How Can I Find an Influencer to Market My Product?

Well, to be brief these influencers often provide their contact details such as other social media handles and email addresses on their social media accounts. You may first try to write a formal mail to reach out to them. Also, you may approach some advertising agencies to do the work for you. Moreover, share some samples of your work with them. And wait for their response. Also, if you have good social and business connections then you may also try to meet them in person. In this way, you may reach out to them. Apart from this, you may have the following questions too-

Where to Find an Influencer?

Social Media Influencers are available on all kinds of social media platforms. We have already provided you with some of the most eminent examples above. So, in a word Instagram, YouTube, Facebook, and similar platforms are best to find a suitable influencer.

What Qualities to Look for in an Influencer?

You must look for the following qualities-

  • A good number of followers
  • Suitable knowledge and Expertise
  • Quality in reviews
  • Authenticity
  • Quality of their content tools (like the video clarity, voice clarity, editing, grammar etc.)

Also, make sure that your TG aligns with the audience of the influencer. For example, if you wish to expand your brand outside India, then you must check if the influencer has a good viewership in the desired country or not.

How to Compensate the Influencers?

The influencer would demand a fee to endorse your product. However, if you do not have a great budget, in this case, you may opt for techniques like affiliate marketing, or free product supply for a particular period of time. If the influencer is impressed with your product, there are chances that he would agree to these alternative compensations.

Concluding Thoughts

So now with the help of the above discussion, we can conclude that Influencer Marketing is of utmost importance in the present context. With the increase in the number of users of social media platforms, social media marketing tactics have also gained momentum. And social media influencer marketing is one of the most popular techniques of digital marketing these days.

Hence, in this blog, we have given you a detailed account of various social media channels and social media influencer marketing platforms. So what are you waiting for now? Just go ahead and start tracking your new social media influencer marketing campaign. And do not forget to reach out to Appinnovix in the comments section below for any further queries.

Some Useful links:

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Social Bookmarking Site List

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Geo Tagging in SEO and Digital Marketing

With the passing times, the importance of Information and Technology is sloping upwards in an astonishing way. It is a well-known fact that today business on digital platforms has become quite obvious. Using E-commerce and social media platforms like Facebook, Instagram, and even What’s App is a necessity now-a-days. However, as the business has moved out of the four walls of physical shops, so has the marketing. Even the marketing techniques are now more dependent upon the social media platforms. However, marketing your business on social platforms also requires good SEO knowledge. In our previous blogs, we have already explained a lot about Social Media Marketing and SEO techniques. But, today we are going to introduce an all-new concept of ‘Geo-tagging.’

So, if you are curious to learn an all-new SEO or digital marketing technique or are just willing to know what geo-tagging is in social media, then stay tuned with our blog. And let’s begin with the full concept-

What is Geo Tagging?

As the term ‘Geo-Tagging’ might be appearing self-explanatory, ‘Geo’ stands for the ‘earth’ or ‘location’ while ‘tagging’ for ‘marking’ or ‘mentioning.’ So in simple words, ‘Geo-Tagging’ is marking your location. Now the next question that might bother you is that ‘tagging’ location where? Well, in digital marketing, when you post any kind of content on your social media account, you may tag your location with it.

Now let us be a little technical! In a technical sense, Geo-tagging is the mechanism of adding metadata to your posting or online content. Generally, a geo-tag may be in the form of either a proper ‘longitude’ and ‘latitude’ value or it may just be a simple place name. Now let us explain why it is important and how it improves the SEO of your posting. But before moving on to that, let us also clarify your doubt-‘What is metadata?’

What is Metadata?

In SEO, the metadata is the additional data that provides additional information about the main content of your online posting. For example when you post a product demonstration on YouTube, Instagram or any other online platform, then you may also add-

  • Time of posting

  • Host or ambassador in the video (must add if he or she is a famous personality)

  • Date of posting

  • Size of the file posted

  • The location from where you are posting (Geo-Tag)

When you add such metadata to your post, the chances of its ranking higher on the Google SERP become higher. Additionally, such data also provide relevancy and convenience to the one who is searching for content online.

What is the Benefit of Geo Tagging in Business?

However, you must have realized the importance of Geo-Tagging so far. But let us still dive into a little more details in a more comprehensive way. So, let us find certain obvious and extra-ordinary benefits of Geo-Tagging in SEO and social media marketing-

  1. Improves SEO

    Adding more metadata to your online content improves its SEO to a great extent. When the SEO improves, the chances of ranking high in the Google SERP become easier. So when people just find you via Google, you get more leads for your business.

  2. Attract the Right and Relevant Targe

    Adding Geo-tags will also bring you a relevant audience. As we also explained in our previous blog, the best in the USA has no relevance to the consumer needing service in India. So, when you Geo-tag your content, the people near you will get a chance to explore you. And people who are away from your location and are not relevant lead for you will not waste your time by calling you.

  3. Make the Right Business Expansion Plan

    However, if some people are highly mesmerised by your products and services but are away from your location, then in such a case you may also plan the expansion of your business. What you may do is simply collect their geographical location data, and group them according to their locations. Now your next move is to market your products and services in that particular location and then take all the necessary steps to expand your business there if the demands and leads are promising.

  4. Let the People Explore You

    So as we have already mentioned in the above points, Geo-tagging and adding more metadata increase your visibility to the people. Additionally, it also increases the chances of getting leads for your business from distant locations where you may plan to expand. So, let just people explore you from different locations and let your business begin a journey from local to national and then from national to international!

  5. Know Your Competitors

    Today almost every business uses digital marketing and each business is a dedicated follower of SEO techniques to rank higher. So, in such a case you may also find other businesses in your location and check for competitors. By just stalking their social media profiles, you may remain updated with the moves of your competitors and can plan defensive techniques accordingly.

What is Geo Tagging on Social Media?

So it must now be crystal-clear to you ‘what is Geo-Tagging’ and what its benefits are. Also, you must have also understood what is Geo-tagging in social media. Well, still to sum up we would say that geo-tagging is a vital part of social media marketing.

Whenever you post content in form of a video or photograph, you must be on the official social media pages of your business, you must also add your location to it. When you add your location in a social media post, it works as metadata and tends to improve the SEO of your business. Additionally, we will also give you some expert tips on using Geo-Tags in Social media and improving social media marketing techniques-

Social Media Marketing Expert Tips-

  • Always use social media marketing for your business irrespective of its size.
  • Appinnovix will suggest you to make and maintain at least-
    • Facebook
    • LinkedIn
    • Twitter and
    • Instagram pages for your business.
  • Additionally, keep on posting content on daily basis on these pages.
  • Always post short videos, Gifs, and photographs of your products and services on these social media platforms.
  • Use a combination of brand promotion animated and real videos. You may also include photographs of your business place, team, and surroundings. It will boost the trust of people in you and they will not hesitate to connect with you.
  • However, on the contrary, if you keep on posting animated and product videos and images without showing your physical workspace, then people might find it difficult to trust you.
  • Moreover, use as much metadata as you can. Do never forget to add a geo-tag to your content as it will work like local business listing site for you.

Why Geo Tagging in Social Media?

Well, the most obvious answer to this question can be that social media marketing is quite important these days, hence using geo-tags as part of metadata is an SEO technique to get listed. Additionally, Appinnovix has suggested you maintain Facebook, Twitter, Instagram, and LinkedIn pages for your business religiously. It is because the DA and PA scores of these sites are extremely high.

If your business is new and you have a well-maintained business page on either or all of these sites, then the chances of getting listed in the first 5 results on SERP are multiplied thousand times. In fact, on searching with the name of your business, your website may or may not appear on the SERP, but your social media profile definitely will!

How Do Geo Tags Work?

When you apply Geo-Tags to your social media posts or any other online content, it is often an automatic process. The social media platforms like Facebook, Instagram, LinkedIn, YouTube, and even Twitter allow you to tag your locations automatically. As soon as you type the name of your city, town, state or nation, you will find the location tag in the suggestion automatically. Check the following image-

Always remember that Google bot is an intelligent virtual reality and every time you add any form of metadata to your post, it collects and classifies it in a user-friendly manner. So let us give some more expert tips-

  • Always add real-time metadata to your online content.
  • Also, when you geo-tag your post be as specific as you can. For example, instead of adding ‘Delhi’ to your location, you must add the particular place in Delhi you are positing from like- Saket, Mehrauli, Malviyanagar, and so on. Like in the image above, the bot suggests specific locations in Chicago.
  • Moreover, remember to post product demonstrations with geo-tags and other metadata. You may also add short videos on how do you produce or manufacture the product you are dealing in.

Appinnovix Pro Tip

Now let us give you a golden tip to improve your SEO in digital marketing.Always use the following combination in all of your social media content-

The Best (the kind of service or product you provide) in (your general location-like Uttar Pradesh, New Delhi or whatever) + Geotag + Other metadata

If you will use this formula consistently on all of your social media pages, in just a couple of months the chances of appearing in top results with the Google Near Me feature will multiply by thousand times! Believe us! It will work for sure.

How Do I Geo-Tag My Location?

Geo-Tagging is possible on each and every social media platform and for all kinds of posts be images, videos, written content or even a website. Simply when you post content on social media, it will always ask you to tag people, location, and certain other relevant information. So may geo-tag your location while posting content.

Additionally, we have already explained to you to be more specific than general while creating Geo-Tag.

How Do I create a Geo-Tag?

However, creating a Geo-Tag is not rocket science but still for your reference we are providing a step-by-step guide for certain social media platforms and business listing sites-

Geo-Tagging in Facebook

While posting content on your Facebook Page, use the following steps to Geo-tag it-

  • Go to create post option on Facebook (the + sign on the top right corner of your Facebook page).
  • Then you will find the following pop-up-


  • Next, you need to click on this location icon.
  • Finally, type your specific location and then post the content.
  • Use this technique for each of your Posts.

Geo Tagging in Instagram

Similarly, when you post content on the Instagram page, you will find a similar interface. Then-

  • Go to the create post option on your Instagram Page (+ Sign on the top right corner).
  • Then you will find the following pop-up


  • Here just choose the content you are willing to post.
  • Then you will need to click on ‘next’, you may apply a filter as well and then see the following options afterwards-


  • So now you may add your specific location with this option above.

In a similar way, you may apply Geo-Tags on other social platforms as well like YouTube, LinkedIn, Google Business and all others.

How Do I Create a Geo-Tag on Google Maps?

We can geo-tag not only the photos, videos, and written posts on social media, but we can also geo-tag our business! Surprised? Well, that’s genuinely true! We can geo-tag our business in two ways-

  1. Adding it to Google Maps

The easiest way to geo-tag your business is to open Google maps on your phone or PC. If you are using your PC then open the location of your business in Google maps. Then just right-click on the map where your business exists. You will find many options and one of them will be ‘Add a Missing Place.’ Then click on this option and just add your business on Google Maps. Here your business is Geo-tagged.

  1. Creating a Google Business Profile

Alternatively, also by creating a business listing on Google, one can geo-tag his business. As you create the profile, make sure that you add the most accurate business address in the listing. And your business will be listed and geo-tagged in a couple of minutes.

However, if you are not aware of how to create a Google Business Listing, then you may read our previous blog by clicking here-

Concluding Remarks

So today we have taught you one simple yet exciting technique for improving the SEO of your business profile. You may use this technique for all your social media platforms and can avail the benefits of social media marketing to a great extent. So don’t think too much and create your social media pages and YouTube channel today itself. Create attractive profiles on these social media platforms and keep them up to date. And post good content with all forms of real-time metadata, especially Geo-Tags, and see the magic works for your business.

SEO Tools Free & Paid

10 Best Free and Paid SEO Tools for Search Engine Optimization

Ranking top in the Google search result page (SERP) is the dream of every business. As we discussed in one of our previous blogs, to rank among the top results of SERP, the content of a webpage needs to be in compliance with what Google likes. Also, we promised you in the previous blog, that we discuss some top tools to improve the Search Engine Optimization of your webpage or blog in detail. So, in this blog, we are revealing the 10 best free and paid SEO tools that can make your business rank the highest in the Google SERPs in 2022.

In this blog, we are going to list 7 free and 3 paid Search Engine Optimization tools that can optimize your webpage in an astonishing manner. Also, we will reveal such ‘tools’ to you that you use daily but you are unaware of. So, if you want your business to appear in the top search results, then let’s start-

Best Free Search Engine Optimization Tools

1. Google Suggestions

Google is artificial intelligence. But, it is smart enough to be independent. Whenever you get to search for something on Google, you must notice that it gives you an auto-suggestion. These suggestions are not merely guessed works by Google, but they are the most searched ‘keywords’ globally. So whenever you begin to write a blog, always pay keen attention to what the Google search bar is suggesting to you. Always make a list of them and then try to infuse these keywords in your article or blog post. This will astonishingly improve the optimisation of your blog.

2. Google Business Profile

Suppose, today you are going out with your friends to dine in a restaurant or maybe you are looking for a boutique nearby. Your first move will usually be to search the relevant business with the ‘near me’ option. Does Google collect this information on its own? In a word, no! Google offers a Google Business Profile feature where you may list your business. Just search ‘Google Business Profile’ on Google. Then, if you have a business then list it on Google. Always provide as much information as possible. This way, whenever someone will search for a business or service similar to yours, your business will also list on the SERP page.

Although, always remember that you provide complete information and use keywords like ‘best (your business type boutique/coaching/restaurant etc.)’, ‘top (your business) in (your location)’ and so on. Also, if possible, then ask a few of your clients to rate your business on Google. Google likes top-rated businesses a lot. So if you have maximum stars from your clients, the possibilities of your ranking higher will multiply further.

3. Google Analytics

Now Google Analytics is a tool that many of us may not be aware of. Google Analytics if free of cost service that Google offers. It provides insights into the website traffic and the visitors’ behaviours. Google Analytics is usually the favourite of the E-commerce platforms as it provides real-time customer data. For example, the number of visitors in a month, most-visited products and so on. The collection of real-time consumer data will facilitate you to plan your deals if you are running an online store or online business. Also, Google Analytics is a simple process and by searching ‘Google Analytics’ in the search bar, you can go directly to the signup page.

4. Grammarly and Hemmingway

Grammarly and Hemmingway are other tools that many of us might be using currently. Most of us use Grammarly if English is not our first language. Grammarly corrects the grammatical errors in our content. As said earlier, Google is smart enough to understand whatever we post on it. As a matter of fact, if the grammar of our content is full of errors, it will worsen the readability of the content. Eventually, the content will lack proper meaning and thus Google is not going to list it at all. So, always use Grammarly to write error-free. You can search ‘add Grammarly to chrome’ and can install it to your browser free-of-cost.

Additionally, Google is also a company that aims at profit maximization. It wants to reach and target a global audience. Not everyone in this world is an English speaker and we as Indians know this fact really well. Therefore, if you are a literary pro and follow Shakespeare religiously while writing the content, then, unfortunately, Google will never like you. In fact, Google lists only that content on the top searches that has simple, short and easy to understand sentences. Remember, your English textbook in Class I? Well, you must as it gives you a model writing. Hemmingway is a free tool where you may paste your content and check how much of it is easy or difficult to understand.

5. Google Page Speed Insights

Also remember, that experts will always suggest you write for the audience and not for the Google bot. So, merely mastering the readability and SEO will not work for you. Always remember that your audience will visit your page again and again, only when you are able to provide engaging content to them. Additionally, your website must also be engaging enough for them. Also, if your webpage is taking too much loading time, the audience will begin to repel you from your site. As a result, the bounce rate on your site will increase.

Therefore, always ensure that your webpage is quicker to load. You may try the Google page speed insights tool free of cost. Just copy-paste the URL in this tool and it will give a quick insight on how much time your webpage is taking to load. Additionally, it will rate the speed on a scale of 0-100 along with providing you with useful suggestions for improvement.

6. Answer the Public

In one of our previous blogs, we told you about the long tail and short tail keywords. Long-tail keywords are growing popular day by day. It is because people are now specific in their searches. Usually, they try to find simple and straightforward answers to their questions. Answer the Public is a platform that can suggest you good long-tail keywords to target a specific audience, for a short tail keyword. Now you must be thinking, what’s the benefit of it? Well, in the present-day context, there is a trend of searching a whole question on Google. Nobody these days searches keywords like ‘dog’, ‘cat’ or ‘dog care’ as it usually lists the relevant businesses near to you.

Eventually, people rather like to search queries such as ‘how to take care of the dog?’, ‘what kind of food is best for a Labrador dog?’, ‘how to take care of a cat at home?’ and so on. All these questions are indeed ‘long-tail keywords’ that can bring you more traffic. Thus, you must focus more on answering these queries in your content and ‘Answer the Public’ can suggest you such long keywords.

7. SERPSim

Meta Title and Meta Description are crucial to your content. While Meta title is the title of your content that appears in blue colour on the SERP. A Meta description is a description we find under the Meta title on the SERP. Always make sure, the Meta title and description both contain the keyword. Be specific about the character limits we discussed in one of the previous blogs. Additionally, you may try SERPSim-a free of cost tool that lets you know in advance how your content will appear on the search page. It will definitely help you make your SERP result appear more Google and reader-friendly. Apart from this, SERPSim will also let you have some feedback and suggestions to optimize your Meta title and description.


Best Paid SEO Tools

Now, it’s time to discuss a few premium or paid SEO tools. The only difference between the free and paid SEO tools is that the paid tools bring you an ‘all at one place’ experience. It is because SEO is an art and a science. Great coordination between all the parts of SEO is important to rank high in the SERP. However, using different tools for different parts can be time-taking and tiring. But, using a paid tool can save time and effort. So, the best 3 paid SEO tools that we would like to suggest along with their pros and cons are-

1. Semrush

Semrush is one of the best-paid SEO tools. It is a combo of keyword research, backlink creator, content optimization and rank tracking SEO tools. However, this tool is extremely costly, but it is one of the most comprehensive tools which can save you a great deal of time. Semrush Pro can cost up to $549.95 per month with all the important business features. However, the features you get here will save you a lot of time and effort.

Pros of Semrus

  • All at one place experience
  • Saves time and efforts

Cons of Semrush

  • Extremely costly
  • Does not provide readability information.

2. ContentKing

ContentKing is another paid SEO tool that facilitates its user to acquire real-time crawling data on websites. By continuously monitoring your webpage and providing you suggestions to improve your on-page SEO, ContentKing helps you improve your webpage performance. However, merely monitoring the site is not sufficient to improve SEO, yet many SEO experts use the paid version of ContentKing for its real-time SEO auditing and management features. Additionally, we can list the advantages and disadvantages of ContentKing as below-

  • Continuously monitors the webpage.
  • Check for crawling.
  • Provides real-time data.
  • Generates feedbacks.
  • Does not provide a one place experience.
  • Therefore, less value for money.

3. Yoast SEO for WordPress

Finally, we would list Yoast SEO for WordPress as the best-paid SEO tool in 2022. On one hand, it is not only the least costly in comparison to its competitors, on the other, but it also provides you with an ‘everything at one place’ experience. Yoast SEO does not only provide you readability score but also the SEO efficiency report while writing the content. So with the help of this tool, you may rectify your errors even before publishing the content. Yoast SEO for WordPress will not only provide you with readability suggestions but will also let you write the accurate Meta title and description.

The tool will also enable you to check the accuracy of keyword distribution in your content. So, we would highly recommend every content writer Yoast SEO, especially to beginners. In fact, after using this tool for a couple of months, you will not even need an SEO tool. It is because you will get trained in writing the most accurate content.

  • All in one place experience (backlink, outbound link, readability, feedbacks, Meta title and description, key phrase distribution suggestions, image SEO and more).
  • Easy to use.
  • Also, makes you trained in content writing just within a couple of months.
  • A little costly, although less than the competitors.
  • Works slow sometimes.

Final Thoughts: What to Choose Paid or Unpaid SEO Tools?

Well, in conclusion, we would say that content writing is an art and science both. The writer must be conscious while writing and must never be writing altogether for the Google bot or even for the audience. But there must be coordination between the two. Using free or paid tools-both are fine. However, personally, we recommend Yoast. However, even if you follow a few tips from our site for SEO, you will definitely master the art of content writing. So just remember a few do’s and don’ts while writing content for publishing online-

  • Always frame short sentences.
  • Use more and more transition words like ‘however’, ‘although’, ‘because’ and so on.
  • Make use of Grammarly always.
  • Also, use your keywords at least 1% times of your content. (For example, if you write a 100 words content then use the keyword at least once or twice).
  • Make your content short, crisp, engaging but also informative.

And now you are all set to conquer the world of SEO and rank higher in the SERPs results.

Some Useful links:

Mobile App Development Company

Web Design and Development Company
Digital Marketing Company

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10 Easy and Powerful SEO Tips to Boost Traffic for Your Website

Almost every kind of business today has an online presence. Website pages and mobile apps are one of the main assets of a business these days. However, as almost every business has an online presence today, it becomes difficult for Google to list all the businesses on the very first page of its Search Engine Result Page (SERP). Therefore, Google gives ‘preference’ to a particular type of content. So, making Google list your business on the top-most search results is an art and a science. This unique combination of art and science is Search Engine Optimization or SEO.

However, to learn these tactics from a professional institute might cost you more than 10,000/- apart from a time period of 6 months or more. But, Appinnovix brings you the 10 easy and powerful SEO tips to boost traffic for your website free of cost in this blog. So, if you want to become an SEO expert and want to boost traffic for your website blog, then continue reading this ultimate guide to SEO writing-

  1. Get the Keyword

Before beginning to write, you must have a piece of good background knowledge about the keywords. Actually, keywords are not rocket science at all. In fact, the concept of keywords is quite simple. Just remember whenever you need to search for something on Google, what do you do? Obviously, you will first take your phone or laptop. Then you will open Google (or Safari) and will type the thing you want to search on the search bar. Now just focus on what you have typed! Whatever you type as a searcher is a keyword. It would be rather clear with the help of an example. Just suppose we both are looking for an app development company for our business near us. What else we can type other than ‘the best app development company near me?

In this way, keywords are certain common words that every searcher would use while searching a particular kind of content. So, before starting to write make a list of all the possible keywords and make sure that you use your keyword throughout your article. Also, remember that your keyword must be 1% of your text. So, if you are writing an article of 1000 words, try to use your keyword 100 times. Moreover, remember these pro tips as well-

Pro Tips for Keyword Research

  • Never use keywords more than 1%, it will make the visibility of your article worst.
  • Do never insert the keywords forcefully, but in SEO it must appear effortless.
  • For example, if we are writing about SEO in this article, it does not mean that we use the word forcefully in every line.
  • Rather, one must use the keyword in a subtle manner.
  • Also, remember that there are many kinds of keywords such as long-tail, short-tail, primary and secondary.
  • So, never stay dependent upon primary keywords only, but SEO rule states that always choose secondary keywords as well and use them once or twice in your article.
  • For example, in this article apart from ‘SEO’ being our primary keyword, there are also secondary keywords like ‘keyword’, ‘traffic’, ‘website’ and many other related terms that are often together or inter-linked.
  • Google is really smart and it lists those articles up that seeks to provide detailed information on a topic.
  • So, as you use secondary keywords also, Google will have an ‘idea’ that you are providing a detailed information about the whole concept.
  • Then, it is likely to list your article on top of the SERP.

Also, Appinnovix will try to cover everything about SEO keywords in-depth in its upcoming blogs. As the topic of SEO keywords is vast to learn. So, wait for that and stay connected. However, as for now let us move on to other pros easy and powerful SEO Tips to Boost Traffic for Your Website-


  1. Explore and Utilize MS Word Headers

Google loves well-organized content. So never write your content without headers. You can find the Heading options in MS word. Use them to boost the SEO-friendliness of your content and attract heavy traffic to your website page. As you open your MS word and start typing on it, you will find the Heading options on the right-hand side of the ‘Home’ tab ribbon. So, always plan your content before starting to write and remember-

  • Use Heading 1 (H1) only for the main title of your content.

  • Then, use Heading 2 (H2) format for the sub-points. For example, in this particular article, Appinnovix has used H1 for its main title only ‘10 Easy and Powerful SEO Tips to Boost Traffic for Your Website.’ Whereas, the rest of the headings (from 1-10) are in H2 format.

  • Also, you can further subdivide your H2 content into sub-points and use the Heading 3 (H3) format as well.

  • Additionally and most importantly, always try to use your primary keywords in the headings as much as possible.

  1. Make Short Sentences

here is another tip is 10 easy and powerful SEO tips, Are you a literature graduate or post-graduate? Do you love to write a lot? Writing is your passion? Do you love to write in a fancy and flowery language? Are you a pro in English idioms and possess a master vocabulary? Well if yes, then please remember that Google is not the platform to ‘showcase’ your writing skills. SEO writing is a technical thing that has nothing to do with the literature. It might hurt you, but the truth is bitter always! Google never likes fancy language and tough vocabulary. In fact, you must be aware that Google itself is a business organization and its target audience is the global population. Also, English is not the first language of all. It is a global language, but many countries with a big population such as China, Pakistan and even India still lack proficiency in it. Google knows this really well. So remember-

  • You must write only short sentences.

  • In fact, ideally, the length of your sentences must not exceed 20 words.

  • Also, try to use short and simple vocabulary as Google does not like words with more than 2 or a maximum of 3 syllables.

  • So avoid using idioms, phrases, difficult vocabulary on your website blog.

  • Also, you may take it another way. Suppose a visitor visited your page but he is able to understand what you have written, then you lose a part of traffic right there.

  1. Write Longer Articles

However, your sentences must be short but the length of your article must be longer. It must never be below 300 words (excluding the headings). Also, if you have enough time try to write at least 2500 word content for your page in a single post. It is because Google lists longer articles and blog posts in the top SERPs. So always write such content that provides as much information as possible on a topic. This will improve the SEO of your webpage and will bring more traffic to your websites. However, one thing you must always remember. Never write only for the purpose of SEO. In fact, the website traffic and SEO are altogether different things.

Suppose, if you are running a fashion blog and you have many people in your social circle who likes your fashion sense. Then, in such a case you already have a built audience that will act as and generate traffic for your website and you just need to focus on the promotion of your blog. However, still, you must keep in mind the SEO rules. In this way, even if Google does not list your blog on the first 5 search results, it will not affect your existing traffic. People who like your fashion sense and love to read you will visit your page on their own and you will have to depend least on Google.

  1. No Similarity in Consecutive Sentences

the most important point is 10 easy and powerful SEO tips, Consecutive sentences are those sentences in continuation after the full stop. None of the consecutive sentences must be beginning with the same first word at all in SEO writing. For example, remember writing the ‘Myself’ essay in your primary classes, where each sentenced started with either ‘I’ or ‘My’ after every full-stop. Please do not repeat that in your SEO writing. However, your website traffic may not have an issue with that. But, Google will not like it. Yes! It is true! So always keep in mind that you begin each sentence after full-stop with a different word. However, you may repeat the word in alternative sentences like the following example-

  • Appinnovix is the best web and app development company in India.
  • It has a multinational existence.
  • Appinnovix also provides software solutions to businesses.

Just have a look at these sentences. No two consecutive sentences have the same first word. In short, try to maintain variety in your sentences and avoid repeating the same first word in consecutive sentences. It will really improve the SEO of your page and will help you get more traffic.

  1. 30% of Your Content Must be Transition Word

Transition words are those words that make you transit smoothly from one sentence to other. Using transition words will let the reader or your traffic feel that you are engagingly talking to them. For example, the most popular transition words in SEO include- Also, As well, But, However, If, Moreover, Nevertheless, Then and many others.

These words will not only bring good readability to your blog post but also will help you bring variety in your sentences. Just contemplate the following example-

  • However, Appinnovix is a web and app development company.
  • But, Appinnovix also provides software development services.
  • Also, Appinnovix has recently developed HR analytics software solutions for businesses.

In the above example, it is evident that in spite of using the same ‘keyword’ repeatedly, the writer has smartly avoided the similarity of the first word in consecutive sentences. So, you may use transition words also as a trick in your article.

  1. Do Not Use Passive Voice in Your Article

Also remember the most important thing in 10 easy and powerful SEO tips, that Google does not like passive sentences. Especially, when you are writing a digital marketing blog, the business would prefer you to write a ‘call to action copy. Call to Action (CTA) copy is a piece of writing which seeks to convince the reader to perform some action such as-

  • Connect with us

  • Call us today

  • Reach us out

  • Click here

  • Read this article

And so on. So, Google gives preference to active copies only in SEO writing. Therefore, never used passive sentences in your article. But always write active sentences. It will really improve your SEO and will help you generate traffic for your website or blog post. Also, if you do not believe us, then we would suggest you search for anything of your interest right now and go through the first 3 articles listed on top of SERP. You will definitely find, that all the top listed articles are in active voice only.

10 Easy and Powerful SEO Tips to Boost Traffic for Your Website

  1. Use More Bullets

Additionally tip on 10 easy and powerful SEO tips, you must also remember that reading a book written in long paragraphs makes most of us feel bored. Get nostalgic about your school and college days. Even if you were the topper of your batch, remember that toppers were 3 or 5 only. But back-benchers and those who studied a day before the exam were more than 40. So, you can analyse from here that the majority of the people are not keen readers. Therefore, always make your piece of writing short, crisp and to-the-point. Also, use as many bullet points as possible.

In bullets, the short points are easier to read and are less monotonous. However, you will find many readers who if find an article without short bullets and proper headings, will not even read even a single line of it. Rather, he would jump to some other site. All your SEO skills then will go in vain.

  1. Avoid Tables Please unless you have a Ready Audience

Moreover, if you are one of the toppers of your school and college days, then definitely your note-making skills must be excellent. In fact, usually good students only turn to write as a profession. Therefore, if you are reading our article about SEO writing and website traffic, then you must be a good student of your time (most probably). So, you must be in habit of adding tables and charts to your piece of writing. However, it is the rule of SEO that tables worsen the readability of your content in the world of technology. They might help you organize your content, but they decrease the readability.

So, if you are a beginner and you are still looking for traffic or an audience, then you must avoid using tables. However, if you already have a great number of readers to act as traffic to your website, then you can do anything that you want. From using tablets to not using any keyword at all! In that case, your focus must be to please your audience and not Google.

  1. Focus on the Meta Title and Meta Description

Finally, we would give you a technical tip. Always focus on two things while writing an SEO article or blog- Meta title and Meta description. Do not get confused with the Meta title and Meta description, they are not rocket science at all. Firstly, to define Meta title, it is the blue coloured title on the SERP that appear in the list when you search for something. Likewise, under these blue coloured titles, you will find short descriptions about them. It is a Meta description. Now always remember that-

  • Your Meta title must be in H1 format.

  • Also, it must not exceed 60 characters in word (with spaces)

  • Moreover, your primary keyword must always be in the metal title and in the description both.

  • Also, your meta description must be between 120 to 130 characters (with space)

If you follow all these tips religiously, then you will surely master the SEO of your webpage.

Final Thoughts on 10 easy and powerful SEO tips

In this blog, Appinnovix has focused specifically on your SEO skill development. We have provided you with an ultimate guide to improve optimize your web page and bring heavy traffics to your blog posts. Also, if you want to learn more then you may also try some of our other articles. However, if you are a beginner in the world of SEO writing, then this post will help you to a great extent. So, try these tips once and see how your readability and SEO booms.

Some Useful links:

Mobile App Development Company

Web Design and Development Company
Digital Marketing Company