Why E-commerce Website Development is Important

7 Reasons Why E-Commerce Website Development is Important for Your Business!

Learn How Having Your Own E-Commerce Website Matters!!

The growth of E-Commerce is crystal clear since the time of the pandemic. From small to large-sized businesses, today everyone is aware of the importance of having an online presence. However, to go online most businesses, especially the small and medium ones prefer well-established E-commerce platforms such as Amazon, Flipkart, and others. But overlooking the need for its own E-commerce website development may have many disadvantages.

Therefore, today we are discussing the top 7 pros, cons, and benefits of having your own E-commerce store. We will discuss in detail why you must prefer your own e-commerce store over existing e-commerce platforms. Also, we will discuss which website development company can let you achieve your goals in your budget.

1. Practice Your Fundamental Right of Freedom

When you tie up with an already well-established E-Commerce platform, you are immediately burdened with the policies of these platforms. There are certain ‘standards’ and ‘regulations’ that these companies will impose upon you. And you will need to modify your products, production processes, and even marketing techniques as per their policies. On the contrary, when you have your own e-commerce website, you are free to practice your monopoly rights over your business. In a nutshell, you may work at your own pace and on your own rules. And e-commerce website development is the key to your freedom.

2. Minimised Commission, Optimized Profits

What do you think? Tie-ups with the e-commerce platforms are free of cost? Not at all! In the world of trade and commerce, no entrepreneur is up for your help. But the sole motive of every businessman is profit. However, the E-commerce platforms will not charge you directly. But the load will instead come into the pockets of your customers in name of shipping charges and hidden commission.

Eventually, the price of your commodity will get higher. And this may lead your customers to opt for cheaper substitutes. However, with your own e-commerce website development, you can offer fair and minimal prices to your customers, which will definitely increase your sales.

3. Let Your Customers Exercise their Fundamental Freedom Virtually

E-commerce website development is a boon these days. Remember that an already established e-commerce platform will only allow selected features. But, having your own e-commerce platform can let you have the best ones. The present time is the time of virtual and augmented reality. And during the pandemic, ‘try-on’ virtually is a feature that has gained exceptional popularity. In fact, the try-on feature or virtual stores are now more popularised than offline physical shopping.

For example, the big cosmetic brands are now offering try-on facilities virtually while this feature can never be availed offline. Shopping for lipsticks has become so very easy for ladies with the virtual ‘try-ons’. And hence, they are shifting towards online shopping of cosmetics by leaps and bounds. So, focus on building an online virtual store, especially if you have a cosmetic, jewellery, or apparel business. Market your online store and see how the traffic over your website gets boosted!

4. Do Not Let Others Become ‘Big-Billionaires’ at Your Profit’s Cost!!

Apart from these, another con of partnering with the established e-commerce store is that these platforms are retailers. And to promote their sales, they keep on launching different types of sales every now and then. For example, the big-billion day sale by Flipkart! Undoubtedly, the customer gets crazy deals over the biggest brands and saves tonnes of money by shopping online. But what about the brand then? Will you find an iPhone 12 being sold as low as Rs. 40,000/- anywhere else? Not at all! But to promote their sales, e-commerce platforms apply such tactics.

Eventually, when such a sale comes on big brands, undoubtedly, your small brand is going to suffer. Clearly, people will prefer a 40, 000/- 5G iPhone 12 over your 25-30,000/- Oppo, Vivo, and even Samsung by adjusting their budgets accordingly. But generally, who will suffer? The tradesmen! You will have to compromise your profit margins every now and then in the name of sales. So, better choose a good website development company, and develop your own e-commerce store!

5. Become An Independent Brand

Jockey, Reebok, Addidas, Bata, Lakme, and whatnot! Each big brand today has an independent e-commerce website today! However, these brands apply both kinds of marketing tactics and have tie-up with established e-commerce platforms as well. But sometimes, it happens that when a product is out of stock on the e-commerce platform due to a ‘sale’, the customer in urgency prefers to buy it from the brand website.

Also, by keeping the prices low on your own e-commerce website, you may attract customers better. A pro tip for you is that keep the prices such that you include shipping and packaging charges already in the listed price. Do not show it separately as the e-commerce platforms do! And just like these aforementioned brands, one day your brand name will also count as an independent!

6. Aim to Conquer the World

Did you know that these e-commerce platforms that you choose to partner with, have national and international versions? Simply put, the Amazon for the Indian audience is ‘Amazon.in’, and that for the American audience is ‘Amazon.com’. Similarly, every country has its own variant. Even in a single country, not all goods are deliverable to certain locations. Then, why are you limiting yourself to a selected city, state, or even country?

Expand your horizons nationally and internationally with e-commerce website development for your business. While Amazon Australia will fail to display your products to the Australian audience, you may reach them with your own website and vigorous marketing. Also, having an e-commerce platform is one of the major techniques of digital marketing. So, use a suitable brand name and proper keywords to optimize your website. And let your business appear in the top searches abroad as well.

7. Cut Your Competition, Improve Your Products

Another fact that we generally overlook while tying up with a third-party online retailer, is that the competition is so high over there. A customer on the already established e-commerce platform has the power to choose from so many options. And the customized search techniques used by the customers may not even let your product appear in the search results. For example, suppose you have an apparel business and a customer searches with the keyword ‘pink lace dress women’ which you do not have in stock! But, many of your competitors have the same! So how are you feeling after wasting so much time and effort in partnering with these platforms?

Now consider another situation in the same business. You have your own e-commerce website and you market your product vigorously. With marketing tactics, you have achieved a good number of audience, and your customers are now also aware of your online store. The customers who are already happy with your goods and services and are loyal to your products will directly open your website. Also, not only they will buy from you but also share the links with their friends and relatives. This will further promote your business. And also if they search in a customized way, you may gather the data of their searches and develop the products accordingly!

So if your customer is searching for a pink lace dress, produce one and notify the customer. Likewise, if they are searching for ‘stretchable denim’, produce the same and advertise! You have all the data available to you ‘who is searching what’! We hope you got the point!

E-commerce Website Development

Which Website Development Company Can Help?

We are hopeful that the idea of your own e-commerce website development must be understood to the fullest by you. Now the next question appears how to have your own e-commerce website or online virtual store? The answer is simple! A web development company can help you get one. However, whenever we think of web development, we often consider big multinationals like Infosys, IBM, and Capgemini! Taking services from them might be suitable when your earnings are millions. But, if you are a small or even medium-sized business, then taking services from these international corporates may dig a large hole in your pocket!

But worry not! Why do you underestimate the Indian IITians and IT professionals? There are many tech-companies with Indian origins that can help you get your desired online virtual store without burning a hole in your pocket. And Appinnovix Technologies is also one of them. Additionally, you may also do your own research to find out a suitable business for yourself at your own location. The small-scale Indian start-ups will indeed give you better services at a more suitable price. If you are unsure how then you must read our other blog titling- Get to Know the Top 10 Mobile App Development Company in India.

Final Thoughts

Having your own e-commerce website is very important in the present-day scenario. The process of partnering with already established e-commerce giants can not only be quite complex, but it can also make you lose your monopoly over the business. Also, instead of minimizing the competition, third-party e-commerce platforms multiply your competition a thousand times. Eventually, owning e-commerce website development with the help of a good website development company will let you have a better-optimized presence.

Also, you may grow your business more than these third-party online retailers by offering a better user interface with a virtual store option. So, go ahead and get your e-commerce platform designed today!

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How to Get Leads for Online Business in 2023

Finally, after a long-awaited lockdown, the pandemic is pacing down gradually in 2023. We all are aware that many of us have lost our jobs and even well-established businesses during this hard time. But, as now almost everything is open publically, the charm of social life is coming back slowly. However, many of us had to shift to online selling platforms during the pandemic for the sake of survival. But, not everyone is ‘pro’ in the world of ‘online business.’ It is a no denying fact that when a business goes online, so goes online it’s marketing. Marketing is the only means to get leads for a business. The more effective the marketing, the more the number of leads become regular customers.

However, due to being new to the virtual market space, many people are having trouble getting accustomed to it. So if you are also facing this trouble, then this article brings you expert solutions. This article gives you 9 expert tips to get leads for online business in 2022. So here we go-

  1. When you get the leads for online Business so Get a Website and a Mobile App

So you are in the mood for shopping today. What is the first thing you would do? Obviously, you will grab your phone and open Google first. Then you will browse a couple of websites to find out the latest trends, designs and prices. However, it might be possible that afterwards, you go to the mall with your friends so that you may also hang out while shopping. But wait a minute! How many times, it happen that you are attracted to a product online so badly that you buy that as well. You might buy it a couple of days, weeks or months later. But you surely will! Now here you caught the strategy right.

Internet is the first ‘mall’ these days that people like to visit within seconds. Since, it is accessible anytime and anywhere, hence people’s first choice is always a website or a mobile application for everything. So, if you have decided to go online for a business then first you develop an eye-catchy website and a mobile application. It will increase the chances of your getting noticed among your target audience. However, you will need to market your website and app before marketing your products and services. Also, if you lack knowledge about websites and app development, then we have also explained the same in our previous blogs. So go ahead and explore them as well for further clarification.

  1. Add Personal Touch with a Phone Number, Which is Available!

Now let’s think about another condition. Scrolling down Instagram reels, browsing Facebook pages and browsing ideas on Pinterest, are now part of our routine life. You also must have been through a situation, when you really liked a product on Instagram. But you abstained from buying it for two reasons-

  1. First, it asked for your credit, debit or bank account details.

  2. Second, it had no contact details and you could not develop trust in them.

Well, it happens with all of us. Now there are possibilities that the paged you found on Insta, Facebook or anywhere else online was not a fraud. But as you had no trust on them, so you avoided buying from them. Therefore, you must learn from this personal experience and always try to provide a contact number, e-mail and postal address on your website and other online platforms. And also make sure, that whenever a potential lead calls you, you are available to answer their queries.

However, you might be thinking that what if someone calls you at midnight? Well simply put, also add the contact timing details. It will further increase your credibility in the eyes of visitors and they will understand you as a genuine person.


  1. Get Ready for the Pains of Cash on Delivery, Returns and Exchanges

Ordering a product on cash on delivery and returning a product after using it for a couple of days, is a part of your life as well. Right? We all know it very well, that online shopping from top-notch e-commerce apps has spoiled us to a great extent. So, if you are in the initial or promotional stage of your online business, you will have to compete with these popular businesses. Ironically, it is now the time to pay back what you have done with various sellers. Make sure that you provide these options to your customers on your online selling platforms. Otherwise, people will abstain from you and will shift towards competitors.

Besides, people also do not trust new businesses and new online selling platforms. Hence, they do not prefer paying in advance. Eventually, having cash on delivery option is also important. Moreover, providing return and exchange will increase your burden, but if you provide the best quality then the chances of a customer returning your product will be negligible. Hence, focus on quality and increase your flexibility.

  1. Make Your Social Media Presence Felt

During the pandemic, people have become more social on social media than in the real life. Surveys have found that an Indian spends a minimum of one hour a day on social media. And if we, count the maximum figure, the hours will only increase. Hence, create your social media business pages and do not hesitate to link your personal account with the business page. It will bring you a ‘fake’ but an automatic number of audience on your page without much toils. And maybe, some of your friends or relatives may start buying from you. Also, if they like your products, they will also recommend them to their friends and relatives. This will further multiply your leads.

Besides, one more thing we would advise you to remember. In the present-day contexts, social media is not limited to Instagram, Facebook or WhatsApp. Rather, social media has taken a professional avatar of LinkedIn, Reddit, Just Dial and Google Ads. Making a presence on Facebook and Instagram is much easier. But having a presence on these professional social media accounts is more important. It does not only increase your credibility, but you will find the right ‘target’ audience on these professional social platforms. Otherwise, on the non-professional sites, your business might get limited to a couple of well-wishes and queries from your acquaintances only.

  1. Provide a Demo

Indian population comprises mostly of the middle incomed, down to earth families. We Indians think thousand times before buying an item. Also, we are in habit of not buying something unless we try it and feel fully satisfied. Therefore, many people still do not rely completely on online shopping. Especially, while buying items like clothes, bicycles, exercising tools and other similar items. Therefore, you will never find a vehicle being sold online! However, in the world of online business, it is not possible to provide a multi-sensory real-time user experience. But, you can provide a detailed demonstration in the form of video to your customers.

Amazon, Flipkart, Myntra and all other big online businesses, are today providing demo videos in the product description. A video demonstration usually increases the chances of a product’s sale. So, always provide a video demonstration of your product in the description section. Make the video short, crisp but informative enough. Especially, in the case of clothes and exercise items or for the items requiring assembling by the customers. It will surely help to generate leads for your online business.

  1. Partner with Well-Established E-Commerce Websites

Having and maintaining a well-developed website and mobile app may not be soothing to your pocket right now. So, let it go. Although, we have an easier hack as well. Today, the e-commerce platforms as part of their Corporate Social Responsibility are more committed to joining hands with small home-based businesses. So, you may rather list your products on these already established and popular platforms, instead of spending on developing your own website and mobile application.

Moreover, partnering with them is also not rocket science. So if you visit these platforms you will find options like ‘sell with Amazon’ and similar options for other platforms as well. Therefore, we have resolved one more problem of yours. Getting leads for your online business will be really fast if you partner with them.

  1. Optimise Your Google Ratings

Make sure, your business is listed on Google. It is because today, people also prefer to find your ratings on Google. So always, inform Google about your business. Now, you must be thinking that how can I list my business on Google. Well, if you are thinking that Google loves only famous businesses like KFC, McD or Amazon, then you are absolutely wrong. Here we are giving you a step by step approach to listing your business on Google-

  • First of all, take your phone or laptop and open Google.

  • Then a page will open, where you need to select the ‘manage now’ option.

  • So now, you are ready to fill in all the details of your business such as name, location, products, contact details and everything else.

  • Also, we would give you some ‘pro’ advice. Always, add high definition professional photos of your products, office and staff as well (if any). It leaves an everlasting impression on the visitors.

Moreover, once you have listed your business on Google. It might be possible that not many leads are reaching you. Well, this condition is because of a lack of SEO skills. So, if Google is not listing your business on the top of the search list, then it is just a matter of SEO. All you would need to do is, just reach out to some professional SEO developer for it. You may also come up to us and we can help you with this.

  1. Try a Corporate Office

Further, apart from this technical information, we would also advise you to have a corporate office to increase the chance of people trusting you. However, we are not compelling you to buy a property at all. Rather, you may start your work from home itself. So, on these online platforms, you may provide your home address as ‘official address.’ Well, we know, like any other Indian, you might be thinking what if people reach your home to tease you. Do not forget, that the leads who are browsing your business page are as suspicious as you.

Therefore, they will lack faith in you until you seem perfectly ‘genuine’ to them. So, you will have to take a risk to gain something. However, if you still do not feel comfortable, then we won’t compel you to give your address. You may rather add the address later when you buy one. In fact, a phone number will boost your credibility by 80%.

  1. Have Patience!

Last but not the least, we would advise you to have patience. In the present-day contexts, people have more restless nature. Therefore, if they do not get a profit for a couple of days or for a few months, they rush into closing the business. It is because they feel demotivated. Moreover, many of them try to switch to other businesses just within a month or two. Well, this is not apt. If you have just started a business, then you must remember, that you will not become a tycoon overnight. In fact, it takes more than 15 years to get overnight success. Success comes with time and patience. If you lose any of them, then you also lose the chances of succeeding.

So, if your business is not doing well, always make sure that you are using the right kind of strategy. You must be clear about the utility of your product and your target audience. For example, launching a 20 thousand gear cycle for adolescent children is an example of poor business strategy. Neither the adolescents have enough money, nor are their parents interested in buying such expensive ‘accidental hazard’ for them. Eventually, your idea will fail. However, launching 15 thousand treadmills for home use is still a better idea as it is a demand of the pandemic. Therefore, always be clear of your goals.

Final Remarks

Finally, we would sum up by saying that follow both technical and non-technical pieces of advice given by us. They are not going to cost you any loads of money. But taking a chance with them can help you get leads for your online business which you have just started. Also, these efforts will not take more than a week for you. So, try them once and have some patience. All the very best!

Some Useful links:

Mobile App Development Company

Web Design and Development Company
Digital Marketing Company