7 Reasons Why E-Commerce Website Development is Important for Your Business!
Learn How Having Your Own E-Commerce Website Matters!!
The growth of E-Commerce is crystal clear since the time of the pandemic. From small to large-sized businesses, today everyone is aware of the importance of having an online presence. However, to go online most businesses, especially the small and medium ones prefer well-established E-commerce platforms such as Amazon, Flipkart, and others. But overlooking the need for its own E-commerce website development may have many disadvantages.
Therefore, today we are discussing the top 7 pros, cons, and benefits of having your own E-commerce store. We will discuss in detail why you must prefer your own e-commerce store over existing e-commerce platforms. Also, we will discuss which website development company can let you achieve your goals in your budget.
1. Practice Your Fundamental Right of Freedom
When you tie up with an already well-established E-Commerce platform, you are immediately burdened with the policies of these platforms. There are certain ‘standards’ and ‘regulations’ that these companies will impose upon you. And you will need to modify your products, production processes, and even marketing techniques as per their policies. On the contrary, when you have your own e-commerce website, you are free to practice your monopoly rights over your business. In a nutshell, you may work at your own pace and on your own rules. And e-commerce website development is the key to your freedom.
2. Minimised Commission, Optimized Profits
What do you think? Tie-ups with the e-commerce platforms are free of cost? Not at all! In the world of trade and commerce, no entrepreneur is up for your help. But the sole motive of every businessman is profit. However, the E-commerce platforms will not charge you directly. But the load will instead come into the pockets of your customers in name of shipping charges and hidden commission.
Eventually, the price of your commodity will get higher. And this may lead your customers to opt for cheaper substitutes. However, with your own e-commerce website development, you can offer fair and minimal prices to your customers, which will definitely increase your sales.
3. Let Your Customers Exercise their Fundamental Freedom Virtually
E-commerce website development is a boon these days. Remember that an already established e-commerce platform will only allow selected features. But, having your own e-commerce platform can let you have the best ones. The present time is the time of virtual and augmented reality. And during the pandemic, ‘try-on’ virtually is a feature that has gained exceptional popularity. In fact, the try-on feature or virtual stores are now more popularised than offline physical shopping.
For example, the big cosmetic brands are now offering try-on facilities virtually while this feature can never be availed offline. Shopping for lipsticks has become so very easy for ladies with the virtual ‘try-ons’. And hence, they are shifting towards online shopping of cosmetics by leaps and bounds. So, focus on building an online virtual store, especially if you have a cosmetic, jewellery, or apparel business. Market your online store and see how the traffic over your website gets boosted!
4. Do Not Let Others Become ‘Big-Billionaires’ at Your Profit’s Cost!!
Apart from these, another con of partnering with the established e-commerce store is that these platforms are retailers. And to promote their sales, they keep on launching different types of sales every now and then. For example, the big-billion day sale by Flipkart! Undoubtedly, the customer gets crazy deals over the biggest brands and saves tonnes of money by shopping online. But what about the brand then? Will you find an iPhone 12 being sold as low as Rs. 40,000/- anywhere else? Not at all! But to promote their sales, e-commerce platforms apply such tactics.
Eventually, when such a sale comes on big brands, undoubtedly, your small brand is going to suffer. Clearly, people will prefer a 40, 000/- 5G iPhone 12 over your 25-30,000/- Oppo, Vivo, and even Samsung by adjusting their budgets accordingly. But generally, who will suffer? The tradesmen! You will have to compromise your profit margins every now and then in the name of sales. So, better choose a good website development company, and develop your own e-commerce store!
5. Become An Independent Brand
Jockey, Reebok, Addidas, Bata, Lakme, and whatnot! Each big brand today has an independent e-commerce website today! However, these brands apply both kinds of marketing tactics and have tie-up with established e-commerce platforms as well. But sometimes, it happens that when a product is out of stock on the e-commerce platform due to a ‘sale’, the customer in urgency prefers to buy it from the brand website.
Also, by keeping the prices low on your own e-commerce website, you may attract customers better. A pro tip for you is that keep the prices such that you include shipping and packaging charges already in the listed price. Do not show it separately as the e-commerce platforms do! And just like these aforementioned brands, one day your brand name will also count as an independent!
6. Aim to Conquer the World
Did you know that these e-commerce platforms that you choose to partner with, have national and international versions? Simply put, the Amazon for the Indian audience is ‘Amazon.in’, and that for the American audience is ‘Amazon.com’. Similarly, every country has its own variant. Even in a single country, not all goods are deliverable to certain locations. Then, why are you limiting yourself to a selected city, state, or even country?
Expand your horizons nationally and internationally with e-commerce website development for your business. While Amazon Australia will fail to display your products to the Australian audience, you may reach them with your own website and vigorous marketing. Also, having an e-commerce platform is one of the major techniques of digital marketing. So, use a suitable brand name and proper keywords to optimize your website. And let your business appear in the top searches abroad as well.
7. Cut Your Competition, Improve Your Products
Another fact that we generally overlook while tying up with a third-party online retailer, is that the competition is so high over there. A customer on the already established e-commerce platform has the power to choose from so many options. And the customized search techniques used by the customers may not even let your product appear in the search results. For example, suppose you have an apparel business and a customer searches with the keyword ‘pink lace dress women’ which you do not have in stock! But, many of your competitors have the same! So how are you feeling after wasting so much time and effort in partnering with these platforms?
Now consider another situation in the same business. You have your own e-commerce website and you market your product vigorously. With marketing tactics, you have achieved a good number of audience, and your customers are now also aware of your online store. The customers who are already happy with your goods and services and are loyal to your products will directly open your website. Also, not only they will buy from you but also share the links with their friends and relatives. This will further promote your business. And also if they search in a customized way, you may gather the data of their searches and develop the products accordingly!
So if your customer is searching for a pink lace dress, produce one and notify the customer. Likewise, if they are searching for ‘stretchable denim’, produce the same and advertise! You have all the data available to you ‘who is searching what’! We hope you got the point!
Which Website Development Company Can Help?
We are hopeful that the idea of your own e-commerce website development must be understood to the fullest by you. Now the next question appears how to have your own e-commerce website or online virtual store? The answer is simple! A web development company can help you get one. However, whenever we think of web development, we often consider big multinationals like Infosys, IBM, and Capgemini! Taking services from them might be suitable when your earnings are millions. But, if you are a small or even medium-sized business, then taking services from these international corporates may dig a large hole in your pocket!
But worry not! Why do you underestimate the Indian IITians and IT professionals? There are many tech-companies with Indian origins that can help you get your desired online virtual store without burning a hole in your pocket. And Appinnovix Technologies is also one of them. Additionally, you may also do your own research to find out a suitable business for yourself at your own location. The small-scale Indian start-ups will indeed give you better services at a more suitable price. If you are unsure how then you must read our other blog titling- Get to Know the Top 10 Mobile App Development Company in India.
Having your own e-commerce website is very important in the present-day scenario. The process of partnering with already established e-commerce giants can not only be quite complex, but it can also make you lose your monopoly over the business. Also, instead of minimizing the competition, third-party e-commerce platforms multiply your competition a thousand times. Eventually, owning e-commerce website development with the help of a good website development company will let you have a better-optimized presence.
Also, you may grow your business more than these third-party online retailers by offering a better user interface with a virtual store option. So, go ahead and get your e-commerce platform designed today!
Some Useful links: