AI in Ecommerce: 9 Uses, Benefits, and Impact

Why AI in Ecommerce is The Only Future!

Artificial Intelligence in Ecommerce or AI in Ecommerce is the future of the Ecommerce industry. To stay available to the customer 24*7, Ecommerce uses a double workforce to work shift-wise during the day and night. However, it makes the Ecommerce company pay through its nose and it burns a large hole in its pocket. But today’s era is the era of shining IT developments and artificial intelligence is one of its most valuable innovations.

Did you know that you do not necessarily need ‘human intelligence’ to take orders, schedule delivery, and collect payments? Also, you can elevate your Ecommerce company’s performance by offering virtual shopping assistance. Well, if not! Then you are living decades back! The ECommerce giants like Amazon, Flipkart, Myntra, and Nykaa are already using AI on their Ecommerce websites and apps.

AI in Ecommerce

Also, big cosmetic brands like Lakme, Sugar, and more are using AI-based Virtual stores to offer try-and-buy facilities to their customers. It has surely improved their sales in revenue in the past years. And worry not! You too can make the best use of AI in Ecommerce business and can make your customer and app experience much better.

In this blog, Appinnovix is revealing 10 ways to use AI in Ecommerce business for a better user and company experience. Also, we are explaining the need and benefits of using AI in Ecommerce keeping in mind the future! So, this blog is helping all the Ecommerce companies future-proof! Let’s scroll down and find out more!

What is Artificial Intelligence?

When a machine demonstrates human-like cognitive skills, it is called Artificial Intelligence. Simply put, the ability of a machine to perform tasks like humans. For example, demonstration of language processing, learning from data, understanding, problem-solving, and reasoning skills by a machine.

Alexa is one of the most prominent examples of AI. It exemplifies a machine demonstrating human intelligence or cognitive skills of natural language processing (NLP) and understanding. Just like one orders his mom or a younger sibling to turn the light on or off. Alexa is now a new family member.

Likewise, Google Translate, autonomous vehicles, robotic surgeries, and healthcare diagnosis via MRI, X-ray, and CT scan machines are also some real-life AI examples. When it comes to AI in Ecommerce, product recommendations by an app based on your search is a good example.

However, the use of AI in Ecommerce is not limited to product recommendation. Rather, it has a great role to play. How? Let us find out in the next section!

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How to Use AI in Ecommerce?

Let’s consider a situation. On the upcoming weekend, you are going to a party and you need a good outfit to wear for the day. If we consider this situation 10 years back, what we would do? Clearly, we would go to our favorite shop and buy from the shopkeeper. And if you have lived in that era do you remember that-

  • In spite of having decided that you are going to wear black or pink, the shopkeeper sold you white or red instead. You must have heard from him that what he chooses for you looks better on you!
  • Many times, you will not find the kind of design that you are looking for. You might have decided to wear a suit but the shopkeeper sold you a saree.

Now come to the the latest date! Today! If you want to buy an outfit you can simply open any Ecommerce app. Then, you can apply filters of outfit type, color, design, and whatnot! Moreover, the app also provides you with customized recommendations. And now you are no longer supposed to wear what the shopkeeper has chosen for you!

Using AI in Ecommerce

All these are examples of using AI in Ecommerce. AI being ‘artificial’ will never try to be over-smart like a shopkeeper with you! If you ask for red, it will recommend red. This is the best part about Artificial Intelligence AI is more intelligent than a human but it lacks human emotions. Therefore, AI never tries to ‘influence’ or mince about the matter with its users like a shopkeeper does. Rather it performs what we say!

AI in Ecommerce

Ironically, in the present-day scenario, it would not be wrong to mention that AI understands us better than a human does! And, such use of AI in Ecommerce is the key to its success! So, if you are planning to go for an Ecommerce business or already have one. Then, you must embrace AI in your business. Here we are revealing –

9 Ways to Use AI in Ecommerce

Here are the 9 most popular ways to use AI in Ecommerce and make your business completely future-proof!

  1. Image Recognition

Have you ever wished to dress up exactly like your favorite celeb? Or have you ever wished to look exactly like your favorite movie star? Of course, Yes! Everyone learns fashion from the entertainment industry. We come across different wearable designs with the help of television, social media, OTT, and other entertainment platforms.

However, the search bar that an e-commerce app provides is insufficient to search for that particular look. Also, finding something exactly the same is next to impossible. Even though, you can go to a shopkeeper, show him the picture and ask for the same look. However, you will again end up buying something altogether different falling prey to his sugar-coated marketing tactics. And you will regret it later.

Key Take Away

Now consider this situation like an entrepreneur! If you have an Ecommerce business then you can solve this problem by introducing AI in Ecommerce. A web developer can integrate AI-based Image Recognition systems (like Google Lens) into your e-commerce app. Then, your customers can open the application and can upload a picture there. The AI is capable of showing 99.99% similar products to the customer. And believe us, in no time your e-commerce application will become so popular, that you will not be able to handle the traffic!

  1. Product Recommendations

AI in ecommerce is certainly a boon. But did you know that AI is useful in getting data insights too? Well, in the present times, data analytics tools are quite popular. Data analytics tools have not replaced any sales and marketing employees. However, these tools collect the personal data of the browsers and present the same in insightful charts, diagrams, and reports.

As an entrepreneur, you can collect data like browsing history, purchase details, and preferences of the consumer. A web developer can integrate these data analytics tools into your ecommerce app. Once, you get such insightful data about your customer you may plan the product recommendations accordingly.

In this way, AI in Ecommerce can benefit both you as well as your customers. If the customer gets the right product recommendations. Then, clearly, his or her engagement and loyalty will increase on your e-commerce app.

Key Take Away

Integrate data analytics tools on your e-commerce app. With the help of these tools collect the personal data of your customers. Then, the AI will recommend the best-suited products to the customers. Eventually, not only the customer engagement but also the sales will increase on your e-commerce app.

  1. 24*7 Virtual Assistance and Chat Bots

Although today almost everyone prefers online shopping, some oldies might complain about not getting assisted by a human. After all, even artificial intelligence is an invention of the human mind. Then, clearly, human intelligence will always be seen as superior. However, the main reason for buying online is the 24*7 hour availability of the seller.

AI in Ecommerce

While markets are time-bound and people are job-bound, arranging time for ‘shopping’ on weekends becomes difficult. Eventually, people prefer e-commerce apps that allow anytime anywhere virtual shopping experience. However, technology has its own pros and cons. Therefore, sometimes some issues might arise while buying online. For example-

  • Payment Issues: Money is deducted from the bank account, but the app shows pending.
  • Delivery Time Issue: A buyer might be willing to change the delivery time and date.
  • Mind Change: Sometimes, the buyer changes his/her mind and wants to cancel the order and order some other product.

And many others. So, people who are not tech-savvy may be frightened by these thoughts. But, wait! What if they get a virtual assistant? An app developer can also integrate AI-based virtual assistants and chatbots into an Ecommerce app. This improves the shopping experience, user experience, and also the credibility of an ecommerce app. Currently, Myntra and Sugar Cosmetics are already using this feature!

Key Take Away

So, AI in Ecommerce can revolutionize human-machine interaction. With the help of AI-based chat-bots and Virtual Avatars of sales representatives, an ecommerce entrepreneur can enhance the credibility and user experience for the customers. Surely, it will bring more customers to the app.

Also, a point worth mentioning here is that Virtual Assistants and Chatbots require NLP technology. That is, Natural Language Processing Technology. And NLP is already well-evolved and well-developed. Rather it is quite common these days in various devices.

Therefore, due to its easy availability, integrating NLP into the E-commerce app is not very time and cost-consuming. Rather, NLP has a vital role to play in the Future of AI in Ecommerce.

  1. Virtual Try-On Rooms

The most disturbing part of Ecommerce till now was its failure to provide try room online. Of course, it is impossible to check the fitting of an outfit without wearing it. Every brand has a different size measurement. A Large size from brand X may be different from brand Y.

Likewise, when it comes to buying cosmetics, without applying the sample to the skin it is impossible to judge its color, texture, and compatibility with our skin tone. But, Artificial Intelligence can solve up to 80% of this problem. Currently, Myntra is providing virtual Try-On rooms on its ecommerce app. This feature is a mix between AI and metaverse.

AI in Ecommerce

With the help of AI, the buyer can check the color of a lipstick straight to her lips. Even a shopkeeper cannot provide this facility. Myntra has also implemented the concept of Metaverse, which is a mix of Augmented Reality (AR) and Virtual Reality (VR). It allows its user to create his or her virtual 3D avatar with exact body dimensions and skin tone. The buyer can check an outfit with its 3D avatar virtually. Thus, checking the fitting of the outfit.

Key Take Away

In this way, AI has solved a pressing problem in the field of Ecommerce for buyers. Most of the time, a user used to order an outfit and check it at home. If not happy with the fitting, the customer used to return the product.

It used to result in high returns, exchanges, and more time-wastage. In the case of cosmetics, no Ecommerce app allows returns as well! So, this issue was pulling the growth of ecommerce apps down. However, the use of AI in Ecommerce changed the whole picture. And today, the virtual try-on feature is popularising online purchases.

  1. Personalized Marketing

AI in Ecommerce is not a boon for the customer only. Rather, for the ecommerce business owner it is an even bigger boon. AI has removed many obstacles from the ecommerce business as we have already discussed above. However, the use of AI is not limited to the aforementioned points only. There are various AI tools for Ecommerce apps that can perform data analytics automatically for the sales and marketing teams.

Some top AI-driven data analytics tools include Salesforce, Adobe Analytics, Custora, Segment, Tableau, and Google Analytics. These tools collect valuable customer data such as their preferences, buying behavior, interests, and more.

Moreover, these tools are also capable of generating personalized Email marketing content, push notifications, and website content for them. Have you ever noticed that once you visit a product on an Ecommerce application, Google keeps on advertising that product and its similarities on every search?

And sometimes, you see that product so many times that you even end up buying that product. No matter whether you need it or not! Well, friend that is the power of AI!

Personalized Marketing with AI in Ecommerce

Key Take Away

So, if you have your own ecommerce business or you’re a marketing manager or team lead. Then, you must research well on these AI-driven data analytics tools. You must pick one tool that best suits your business requirements and must implement it in your ecommerce website or ecommerce app. It will help you generate personalized marketing content and pitch your customers. Eventually, it will help you increase the sales!

  1. Generate Product Descriptions with AI

AI in the Ecommerce industry also helps in generating simple and SEO-Friendly content for websites. As we already know NLP is the most popular part of artificial intelligence. Its ability to process, understand, and produce human-like natural language also enables it to generate product descriptions. Whenever a person buys a product he or she always checks for its description along with customer reviews.

So, ecommerce entrepreneurs can also use AI to create product descriptions (and some paid reviews too). It will reduce the burden on the marketing teams. Also, it will help your content writers to focus more on promotional blogs, articles, and press releases.

Key Take Away

Product descriptions are generally short and simple. It does not require a human brain, time, and effort. So, implement AI in your ecommerce app and divert your writers to bigger tasks! Ask them to spend more time on guest posting, on-page posting, press releases, and social media posts! It will help you perform the marketing process in a smoother and better way!

  1. Make AI Your SEO Assitant Tool

Information Technology is not everyone’s cup of tea. In fact, IT is the most rapidly evolving field. It is developing at such a high speed, that many web developers and even users get dejected. Already it takes weeks to learn one technology. But as soon as we learn one, the other comes to exist.

Likewise, Google algorithms and SEO guidelines also keep on updating. Since, a human being is not a machine, experiencing tiredness and frustration at learning this fast can prove a disadvantage for the entire IT industry. However, AI tools can assist the SEO executive by providing the latest guidelines. This will reduce the time and effort of browsing the latest literature on this topic.

In fact, did you know that if you ask ChatGPT to produce an SEO-friendly blog, it will give you a complete structure of the blog? However, if you are wondering how to write the whole blog with it, then you will never be able to produce the right content! But ChatGPT is an AI-driven tool that can reduce your research efforts. Also, it can provide you with a guided blog structure. (Just like your English teacher did when you were in class 11).

Key Take Away

SEO is an IT process and hence evolves as fast as any other technology. Spending hours researching search engine optimization latest guidelines can exhaust the executive. Likewise, reading various blogs and articles to write one blog can exhaust the content writer.

ChatGPT is an AI-driven tool that eradicates the long research hours and efforts. It is a platform to get all the information in one place! So, you can use this AI tool in Ecommerce for better and faster optimization!

  1. AI Can be Your Inventory Manager

When it comes to Ecommerce, inventory management and supply chain management are the two most crucial business processes. Since Ecommerce is a completely virtual shopping world, therefore, it becomes difficult to manage inventory and supply chain processes. However, AI in Ecommerce can help the teams to keep a close check on the stock. Certain AI-driven tools have the capability to analyze data and predict product demand fluctuations.

Likewise, these tools are also capable of performing warehouse management and supply chain logistics optimization. When it comes to Supply Chain Management, transportation and route optimization by analyzing traffic and weather patterns is one of the most valuable features. By recommending the shortest, safest, and fastest delivery route, AI helps in reducing cost, time, and effort!

Key Take Away

Certain AI tools like Oracle SCM Cloud, E2Open, Blue Yonder, and IBM Sterling Supply Chain Suite, etc. can ease out the inventory and supply-chain management process in the Ecommerce industry. Therefore, one must implement AI in Ecommerce to optimize inventory management and supply chain management. It will save a great deal in cost-efficiency and time management!

  1. Use AI Algorithms for Dynamic Pricing

Did you know that AI algorithms are so smartly programmed that they can also offer dynamic and competitive product pricing suggestions? Well, if not, then you must know it! Different AI-driven tools that one uses for inventory management will also provide you with product pricing suggestions! So, go ahead and grab one right now for your Ecommerce app.

Key Take Away

In this way, we can say that AI in Ecommerce has not one but various benefits and uses. You can implement AI in your ecommerce business for dynamic pricing, demand fluctuation predictions, stock management, and even supply-chain management. It saves long research hours and effort. And optimizes different business processes in a single go!

What Are the Benefits of Using AI in Commerce?

On the basis of the above discussion, we can list the following benefits of using AI in Ecommerce-

  1. Better Shopping Experience: It improves the shopping experience for the customer by providing a myriad of virtual features. For example, virtual try-on, outfit tries with a 3D avatar in a metaverse, searches by image recognition, and applying filters to get the best product.
  2. Business Process Automation and Optimization: AI in Ecommerce is also beneficial for the entrepreneur as it offers optimization and automation of different business processes. For example, automation and optimization of inventory management, content generation, supply-chain management, and SEO processes.
  3. Personalized Marketing: With the help of AI-driven data analytics tools, AI in ecommerce provides SEO-optimized and personalized marketing content for each customer. This proves a better pitch than a boring marketing email or SMS.
  4. Makes You More Competitive: Also, AI tools provide dynamic pricing and demand fluctuation predictions in advance. This enables the business to be more competitive and ahead of time (just like the IT industry).
  5. Cost, Time, and Effort-Efficiency: Overall, by automating different business processes, AI allows the human brain to focus on more complex tasks. It saves their research time and effort. Also, by generating graphical data insights and reports, allows them to focus more on decision-making. Eventually, AI saves their time, effort, and cost!

Summing Up

So, it is worth concluding that the Impact of Artificial Intelligence in Ecommerce is highly remarkable. In fact, AI is the only future of the e-commerce industry. Leave future, if you are an ecommerce business and you want to survive in this highly competitive business environment. Then AI is your only savior. It allows you to stay up-to-date, fast, and even ahead of your time. By automating various business processes, AI saves a great deal of time, effort, and cost. Also, AI is capable of demonstrating human-like intelligence in data analytics processes.

Eventually, it reduces the workload of the teams. And help them stay more focused on decision-making and problem-solving. So, if you are an Ecommerce company, then embrace AI with the best of your spirits. And believe us, in no time AI will take your business to a place where the sky will be the only limit!

15 Web Development Trends For 2023

Ditch the Old School SEO and Embrace These Latest 15 Web Development Trends For 2023 and Beyond!

Web Development services are the lifeline of the world today. World Wide Web (WWW) is what our day starts and ends within the present-day context. From needles to swords, now humans tend to seek everything on the Internet. And each web development company in India has joined the race of Search Engine Optimization (SEO) to appear in the top-most results on the Google Search Engine Result Pages. However, did you know that no matter how optimized your content is! Even if your content is highly-optimized and appears as the first result on Google, but the user finds it difficult to understand, it will lose its worth!

So, stop targeting the Google Bot and start targeting the audience. And focus on the latest emerging web development trends that can help you overcome the bounce rates in 2022 and beyond. So, here are the top latest 15 web development trends for 2022 and beyond that Appinnovix explains for you-

1. Rising Virtue of Virtual Reality

Virtual Reality or VR is the latest web development technology that offers web users a highly engaging interactive experience. To put it simply, virtual reality is using 3D technology and taking the user into a fantasy world. This technique is being used by many gaming zones to attract more customers. Additionally, the hospitality and real estate industries are also the top customers and demanders of this product. For example-

  • Virtual tours of a property

  • 3D Movies on the big screen

  • Virtual tours of a hotel

All these features enable a potential customer to know a hotel or a property better. Moreover, children are the biggest fans of 3D movies and games. Virtual Reality will continue to rise and will also make efforts to raise the bar. Eventually, focusing more on VR, conducting research on it, and developing further applications and websites with VR technology will prove a boon for your Web Development Business.

2. Augmented Reality- The Step Sister of VR

in Web Development Trends, Unlike taking VR, Augmented Reality (AR) tends not to take the user into a Fantasy world. But it enables the user to experience the App or website in his or her own environment. For example, in VR while watching Jurassic park in 3D will make a user feel that the Dinosaurs have surrounded him from all sides. But AR will let him interact with them! Augmented Reality is therefore a step-sister of Virtual reality. AR is the rising web development technology that enables a user to interact with Apps and websites. Some noteworthy examples include-

  • Virtual Try-On Makeup Features on Nykaa and Amazon

  • The latest Lakme App allows the user to try lipsticks and Eyeshadows with their front mobile cameras

  • Pokemon Go App by Nintendo that engages users in catching Pokemons in their surrounding locations.

However, it is mention-worthy that VR is the base of AR. But, both the trends will have a dominating effect on the web development industry in 2023. And all the web development services will have to pay a specific focus on VR and AR-based apps and websites. Especially, if your top customers include E-commerce stores, fashion retails, and Makeup businesses, then a strong knowledge of AR and VR will make you rise and shine in 2023!

3. Fake it Till Make It with Artificial Intelligence

Artificial Intelligence (AI) is another web development technology that is getting popular by leaps and bounds. Have you enjoyed watching Hollywood movies like Men in Black? Where the machines and robots have assisted humans in a way we dream of! Well, AI is a small drop in the ocean of our fantasies! Artificial Intelligence is the intelligence used by computer devices to help us, humans. The top examples include-

  • The MS word and your mobile keyboard Autocorrecting your typing errors.

  • iOS Siri sets alarms, calls, and texts on the command of your voice.

  • Google maps assist you in reaching the desired destination while driving alone!

  • Face Recognition and Biometric Detection at your office gate.

Thus, AI is replacing your best friends, wives, and secretaries gradually! Well, joke apart! No machine can replace a human, but it can perform some of its tasks to reduce the load of humans. Therefore, AI is also getting popular by leaps and bounds and will continue to rise further in upcoming years. Moreover, AI is also a major focus of IT researchers and it will continue to rise further. Hence, as a web developer, it is important for you to stay tuned with the latest AI developments.

4. Conquering the World with Voice Recognition

As Google has vowed to spare no age group, sex, ethnicity, or nation, internet access for all is another matter of concern in web development. Accessibility for the rural, senior citizens, and differently-abled is a hot research area these days. Voice recognition is a major part of the accessible-for-all approach. It has come out as a boon for those who cannot type on smart devices like laptops, computers, and mobile phones. Voice recognition enables its user to use his or her voice to command a smart device. For example-

  • Siri in iOS

  • Alexa

  • Google keyboards with Mic

  • Search with Google Voice

These are some prominent examples of voice recognition. And apart from Android, iOS has raised the bar so high with its iPhone XII onwards series that it also ensures device security. Did you know that you can no longer talk to Siri on other’s iOS devices as it will not respond to the commands of a voice that does not match that of its owner? Oh Oh! Bad news! But worry not and if you are the provider of web development services, then start researching and developing your skills in Voice Recognition.

Web Development Trends

5. Connecting Connectivity Devices with IoT

The Internet is now old school and the Internet of Things is trending around. IoT is the latest web development trend that is developing gradually. However, at present, it is majorly accessible by the high-income groups only. But soon in the upcoming years, the IT sector will strive to make it accessible to middle and low-income groups as well. To define IoT in simple words, it is the art and science of connecting inert objects (things) with the internet or the web. Such that, the object or device senses the surrounding environment, assesses the necessary function required, and performs the same without any human interaction. The most prominent examples of IoT include-

  • AC sensors automatically increase the temperature limit when the rooms are properly conditioned.

  • Smart lighting that auto-brightens as the surrounding darkens.

  • Vehicles that can self-perform the Brake function when an object comes near to the car.

IT sector is going crazy after IoT these days. In fact, IoT has the potential to let humans live a king’s life and free their servants simultaneously. Eventually, software engineers and web developers who have extreme expertise in IoT will dominate the world in the upcoming time!

6. Motion UI

Gaming is central to all age groups these days. And Motion UI has a major role to play in the gaming sector. Gone are the days when people were dependent only on board games in name of indoor games. Today, web developers have developed numberless mobile and pc games to play indoors. And games like Temple Run, Subway Surfers, and various other car games have popularized the Motion UI as the latest web development trend.

In fact, web developers are not expected to implement Motion UI in website designs as well. As it will swift the User Experience and more audiences will be driven towards the website. Eventually, Motion UI will also dominate the IT and Web Development sectors in 2022 and beyond!

7. Personalisation with Machine Learning

We all need a friend and a partner who understands us. But what if we say that even the smart device that we use must understand our likes and dislikes? Well, isn’t that cool? So, Machine Learning (ML) is the mechanism in web development that targets at making the devices understand their users. However, ML is right now a toddler which is growing at a rapid speed in the field of web development. Some prominent examples include-

  • Optimized web searches such as Google near me feature

  • Social media friend and pages suggestions

  • Shopping advertisements on your web pages

  • Google articles and news feeds on you smart devices

All these are some basic examples of ML. These aforementioned results depend upon the insights that your device gains about you. And it will show the search results and suggestions based on these insights. What you browse all day on your internet allows your device to know what are your likes and dislikes. And based on these insights, the suggestions come your ways. ML is proving a boon in the Medical Industry as well. And if your clients are from the Medical, Healthcare, Pharma, and Biotech industries then you must work on your ML skills to retain your clients in the upcoming times.

8. Cloud Computing- A Rival that will have an “Edge” Over

In Web Development Trends Cloud computing is the latest technology that is planning to replace Edge computing in upcoming years. While edge computing stands for the storage, retrieval, and manipulation of data near the edge devices (mobile and PCs), cloud computing enables to perform these functions away from these devices. For example, Google Drive is the most suitable example of cloud computing in the present-day scenario. Google Drive has enabled users to store large quantity data for years and access it anytime anywhere with a Google account.

Moreover, cloud computing has also removed the dependency on memory cards, hard drives, and pen drives for data storage. Additionally, have you ever imagined what if your phone was stolen and you had no backup of your photos, important files, and social media passwords? Well, we can judge how horrendous the thought is! But cloud computing in web development has removed these obstacles too. And at the time when the IT developers are working on the 6G evolution, cloud computing will be the sole base!

9. Cyber Security- Evergreen Trend and Concern

In the previous generation, there was a time when almost everyone had an MBA and a B.Ed. degree. However, today is the time when almost everyone is striving to secure any IT degree, diploma, or certificate. During the pandemic, people observed that IT was the only sector in corporate that survived like no other. So, eventually, get ready for a flood of freshers in the IT sector. However, having a degree and having the skills are two altogether different concepts.

The IT professional with less knowledge and weak coding skills might survive but will not be able to have grand success until they code strongly. So, strong data encryption and perfection in coding will dominate the web development sector in upcoming years. And among all kinds of web development services, Cyber Security will be a major concern. Eventually, Apps and websites with strong codes and negligible possibilities of third-party involvement will rise astonishingly in demand. Thus, get ready to strengthen your coding and encryption skills.

10. Automation Testing

In the world of 24*7 connectivity, it is not possible to make a human work for more than 8 hours a day. Also, neither is possible to hire multiple staff in times of post-pandemic economic downfall. As a matter of fact, ‘automation’ is the weapon in the hands of the IT sector that can reduce the cost of operating and increase the 24*7 hour availability simultaneously. Therefore, in 2023 and beyond, automation testing of software will also trend high. Quality is a major concern when deploying a Business Intelligence solution in an organization. And a web developer cannot expect that after implementation of the solution, feedback will come and he will address the same. In fact, any client would want perfect software in a single go.

Therefore, it is important to test the solution several times before delivering and implementing it. But, testing by humans will be tedious and time-taking. Thus, Automation testing will trend at a rapid rate in the upcoming years. And the web developers will have to develop automation testing software and rely on the same.

11. JavaScript Will be Crowned as The Queen of Programming Languages

In Web Development Trends, The world is progressing so fast and IT is progressing faster than the world! We heard of 5G networks a few months ago only. But do you know that the developers are now working vigorously to contribute towards 6G? Almost every 2 months we receive software updates on our phones! But do you know that we use only 10% of features in our smart devices over their lifespan? Interesting!! Right? So, in the world of rapidity, JavaScript frameworks are about to rise!

JavaScript frameworks are pre-built codes that one can use in different software. So, when the web developer is free from writing the same codes again and again, it will not only save his time and efforts. Rather, it will help the web development industry to swift the IT sector further! And JavaScript is a simple code language with the Global language English as its base, which will dominate the IT sector in the upcoming years. It will be the first choice of developers all across the world.

12. Responsibility of Websites will Increase

In the era of smartphones, homes, watches, and more, people will expect even websites to be smart enough. Thus, responsive websites will gain importance in 2023. Today, people tend to access a website using different types of devices. However, certain websites are too heavy to work on mobile and tablets. While some websites are too simple for laptops and PCs. Eventually, a responsive web design that is adaptable in a smart way, is about to trend in the web development and web design sectors. Websites that can adapt their size, appearance, and interface as per the device are already trending in 2023. Moreover, it will continue to trend in upcoming years based on the universal rule- survival of the fittest.

13. Chillaxing with the Dark Modes

Although it is a basic and small IT development, the Dark Mode settings are becoming popular everywhere today. Actually, the increased screen time and increased health consciousness have necessitated Dark Mode settings in every device, app, and website. Even YouTube and Google have developed Dark Mode settings. Eventually, as a web developer, you too will need to pay attention to this minor specification. And, maybe in the upcoming times, it might also be a part of Google SEO as Google has vowed to prioritize user comfort, readability, and accessibility.

So far, we have discussed the general trends which are gaining popularity at a rapid rate. Now let us make you future-proof with the top 2 potentially rising trends that are silently ahead of all others-

14. Flashing Back to HTML with Progressive Web Apps (PWA)

HTML is now history in IT! Do you feel so? Well, if yes, then you are on your way to doom. Do not underestimate the power of a common HTML code. And pay attention to Uber, Starbucks, and MakeMyTrip websites. If you have used the app of these companies, we will suggest you open another Tab on your PC and search for their online websites! And you will be astonished to see that these websites are 90% the same as the App on your phone! These are the latest Progressive Web App (PWA). PWAs are the amalgamation of websites and apps and it is a new revolution and craze in the field of the web development sector.

These PWAs are nothing but websites that gives you an APP-like experience. Moreover, the size of these PWAs is really small to run even in 2G networks. And the development of PWAs is based on HTML codes to eradicate the slightest chances of hanging. PWAs are another way to increase accessibility for all anytime and anywhere. Therefore, if you too are a provider of web development services, then plan to grow as the leading web development company in India. Learn PWA development today and give wings to your business.

15. Blocking Cyber Attacks with Blockchain

Blockchain development is another future-proof trend that has the potential of replacing general coding and web development in upcoming years. As the Sun shines brighter, the Sunset time comes nearer. And we all know that the IT and web development sector is shining really high like the Sun at 3 PM in the afternoon. Moreover, it is advancing by leaps and bounds every day. Soon, Blockchain technology will replace simple coding systems.

Unlike simple codes, in Blockchain technology, the data or codes are first stored in the form of blocks. Every block has its own storage capacity. And when a Block (set of data structure) completes, the developer will create another Block and will link every Block. In this way, a chain of blocks or inter-connected data structures develops. Blockchain technology is a proven solution for data security. And Blockchain technology is more prone to replace simple web development practices.

Final Thoughts

Life is a race, if you do not run faster, others will crush you over! And IT sector is a living example of this. In fact, IT is the only sector that requires a professional to continuously adapt and learn new advancements. So, pay strict attention to these latest emerging trends in the web development sector and ensure your survival in the IT corporates in the long run! Never stop learning and adapt to these latest trends today!

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