Category: Website Development

How to Get Leads for Online Business in 2023

by Innovexin Digital Marketing, Mobile App Development, Website Development13 Comments on How to Get Leads for Online Business in 2023

Finally, after a long-awaited lockdown, the pandemic is pacing down gradually in 2023. We all are aware that many of us have lost our jobs and even well-established businesses during this hard time. But, as now almost everything is open publically, the charm of social life is coming back slowly. However, many of us had to shift to online selling platforms during the pandemic for the sake of survival. But, not everyone is ‘pro’ in the world of ‘online business.’ It is a no denying fact that when a business goes online, so goes online it’s marketing. Marketing is the only means to get leads for a business. The more effective the marketing, the more the number of leads become regular customers.

However, due to being new to the virtual market space, many people are having trouble getting accustomed to it. So if you are also facing this trouble, then this article brings you expert solutions. This article gives you 9 expert tips to get leads for online business in 2022. So here we go-

  1. When you get the leads for online Business so Get a Website and a Mobile App

So you are in the mood for shopping today. What is the first thing you would do? Obviously, you will grab your phone and open Google first. Then you will browse a couple of websites to find out the latest trends, designs and prices. However, it might be possible that afterwards, you go to the mall with your friends so that you may also hang out while shopping. But wait a minute! How many times, it happen that you are attracted to a product online so badly that you buy that as well. You might buy it a couple of days, weeks or months later. But you surely will! Now here you caught the strategy right.

Internet is the first ‘mall’ these days that people like to visit within seconds. Since, it is accessible anytime and anywhere, hence people’s first choice is always a website or a mobile application for everything. So, if you have decided to go online for a business then first you develop an eye-catchy website and a mobile application. It will increase the chances of your getting noticed among your target audience. However, you will need to market your website and app before marketing your products and services. Also, if you lack knowledge about websites and app development, then we have also explained the same in our previous blogs. So go ahead and explore them as well for further clarification.

  1. Add Personal Touch with a Phone Number, Which is Available!

Now let’s think about another condition. Scrolling down Instagram reels, browsing Facebook pages and browsing ideas on Pinterest, are now part of our routine life. You also must have been through a situation, when you really liked a product on Instagram. But you abstained from buying it for two reasons-

  1. First, it asked for your credit, debit or bank account details.

  2. Second, it had no contact details and you could not develop trust in them.

Well, it happens with all of us. Now there are possibilities that the paged you found on Insta, Facebook or anywhere else online was not a fraud. But as you had no trust on them, so you avoided buying from them. Therefore, you must learn from this personal experience and always try to provide a contact number, e-mail and postal address on your website and other online platforms. And also make sure, that whenever a potential lead calls you, you are available to answer their queries.

However, you might be thinking that what if someone calls you at midnight? Well simply put, also add the contact timing details. It will further increase your credibility in the eyes of visitors and they will understand you as a genuine person.

Lead-generation-technique

  1. Get Ready for the Pains of Cash on Delivery, Returns and Exchanges

Ordering a product on cash on delivery and returning a product after using it for a couple of days, is a part of your life as well. Right? We all know it very well, that online shopping from top-notch e-commerce apps has spoiled us to a great extent. So, if you are in the initial or promotional stage of your online business, you will have to compete with these popular businesses. Ironically, it is now the time to pay back what you have done with various sellers. Make sure that you provide these options to your customers on your online selling platforms. Otherwise, people will abstain from you and will shift towards competitors.

Besides, people also do not trust new businesses and new online selling platforms. Hence, they do not prefer paying in advance. Eventually, having cash on delivery option is also important. Moreover, providing return and exchange will increase your burden, but if you provide the best quality then the chances of a customer returning your product will be negligible. Hence, focus on quality and increase your flexibility.

  1. Make Your Social Media Presence Felt

During the pandemic, people have become more social on social media than in the real life. Surveys have found that an Indian spends a minimum of one hour a day on social media. And if we, count the maximum figure, the hours will only increase. Hence, create your social media business pages and do not hesitate to link your personal account with the business page. It will bring you a ‘fake’ but an automatic number of audience on your page without much toils. And maybe, some of your friends or relatives may start buying from you. Also, if they like your products, they will also recommend them to their friends and relatives. This will further multiply your leads.

Besides, one more thing we would advise you to remember. In the present-day contexts, social media is not limited to Instagram, Facebook or WhatsApp. Rather, social media has taken a professional avatar of LinkedIn, Reddit, Just Dial and Google Ads. Making a presence on Facebook and Instagram is much easier. But having a presence on these professional social media accounts is more important. It does not only increase your credibility, but you will find the right ‘target’ audience on these professional social platforms. Otherwise, on the non-professional sites, your business might get limited to a couple of well-wishes and queries from your acquaintances only.

  1. Provide a Demo

Indian population comprises mostly of the middle incomed, down to earth families. We Indians think thousand times before buying an item. Also, we are in habit of not buying something unless we try it and feel fully satisfied. Therefore, many people still do not rely completely on online shopping. Especially, while buying items like clothes, bicycles, exercising tools and other similar items. Therefore, you will never find a vehicle being sold online! However, in the world of online business, it is not possible to provide a multi-sensory real-time user experience. But, you can provide a detailed demonstration in the form of video to your customers.

Amazon, Flipkart, Myntra and all other big online businesses, are today providing demo videos in the product description. A video demonstration usually increases the chances of a product’s sale. So, always provide a video demonstration of your product in the description section. Make the video short, crisp but informative enough. Especially, in the case of clothes and exercise items or for the items requiring assembling by the customers. It will surely help to generate leads for your online business.

  1. Partner with Well-Established E-Commerce Websites

Having and maintaining a well-developed website and mobile app may not be soothing to your pocket right now. So, let it go. Although, we have an easier hack as well. Today, the e-commerce platforms as part of their Corporate Social Responsibility are more committed to joining hands with small home-based businesses. So, you may rather list your products on these already established and popular platforms, instead of spending on developing your own website and mobile application.

Moreover, partnering with them is also not rocket science. So if you visit these platforms you will find options like ‘sell with Amazon’ and similar options for other platforms as well. Therefore, we have resolved one more problem of yours. Getting leads for your online business will be really fast if you partner with them.

  1. Optimise Your Google Ratings

Make sure, your business is listed on Google. It is because today, people also prefer to find your ratings on Google. So always, inform Google about your business. Now, you must be thinking that how can I list my business on Google. Well, if you are thinking that Google loves only famous businesses like KFC, McD or Amazon, then you are absolutely wrong. Here we are giving you a step by step approach to listing your business on Google-

  • First of all, take your phone or laptop and open Google.

  • Then a page will open, where you need to select the ‘manage now’ option.

  • So now, you are ready to fill in all the details of your business such as name, location, products, contact details and everything else.

  • Also, we would give you some ‘pro’ advice. Always, add high definition professional photos of your products, office and staff as well (if any). It leaves an everlasting impression on the visitors.

Moreover, once you have listed your business on Google. It might be possible that not many leads are reaching you. Well, this condition is because of a lack of SEO skills. So, if Google is not listing your business on the top of the search list, then it is just a matter of SEO. All you would need to do is, just reach out to some professional SEO developer for it. You may also come up to us and we can help you with this.

  1. Try a Corporate Office

Further, apart from this technical information, we would also advise you to have a corporate office to increase the chance of people trusting you. However, we are not compelling you to buy a property at all. Rather, you may start your work from home itself. So, on these online platforms, you may provide your home address as ‘official address.’ Well, we know, like any other Indian, you might be thinking what if people reach your home to tease you. Do not forget, that the leads who are browsing your business page are as suspicious as you.

Therefore, they will lack faith in you until you seem perfectly ‘genuine’ to them. So, you will have to take a risk to gain something. However, if you still do not feel comfortable, then we won’t compel you to give your address. You may rather add the address later when you buy one. In fact, a phone number will boost your credibility by 80%.

  1. Have Patience!

Last but not the least, we would advise you to have patience. In the present-day contexts, people have more restless nature. Therefore, if they do not get a profit for a couple of days or for a few months, they rush into closing the business. It is because they feel demotivated. Moreover, many of them try to switch to other businesses just within a month or two. Well, this is not apt. If you have just started a business, then you must remember, that you will not become a tycoon overnight. In fact, it takes more than 15 years to get overnight success. Success comes with time and patience. If you lose any of them, then you also lose the chances of succeeding.

So, if your business is not doing well, always make sure that you are using the right kind of strategy. You must be clear about the utility of your product and your target audience. For example, launching a 20 thousand gear cycle for adolescent children is an example of poor business strategy. Neither the adolescents have enough money, nor are their parents interested in buying such expensive ‘accidental hazard’ for them. Eventually, your idea will fail. However, launching 15 thousand treadmills for home use is still a better idea as it is a demand of the pandemic. Therefore, always be clear of your goals.

Final Remarks

Finally, we would sum up by saying that follow both technical and non-technical pieces of advice given by us. They are not going to cost you any loads of money. But taking a chance with them can help you get leads for your online business which you have just started. Also, these efforts will not take more than a week for you. So, try them once and have some patience. All the very best!

Some Useful links:

Mobile App Development Company

Web Design and Development Company
Digital Marketing Company

The Ultimate Guide to Improving your Website Performance

by Innovexin Content Marketing, Digital Marketing, Web Development, Website Development4 Comments on The Ultimate Guide to Improving your Website Performance

In the present day scenario, almost every business would need a website. Having a website for your business does not only create a positive impact on your customers. But also, it helps in increasing the credibility of the business. However, merely having a website is not enough. Rather, having a great website is what can make you stand out among your competitors. Hence, today we are sharing a few hacks with you. These hacks will provide you with the Ultimate Guide to Improving your Website Performance. So stay tuned with us in this article-

Understanding Website Performance

You can define the website performance in 3 major terms. These terms include the traffic on your website and the speed at which your webpage loads completely. The faster the content is displayed, the better is considered your website performance. Therefore, having only great content cannot make your website the best one. Rather, you must use a few hacks to improve your website performance as given below-

website-performation-impact

  1. Use the Right Language

Language has the most vital role to play in your website performance in the present-day context. Not to mention, if you write blogs on your website. Then you need to follow a couple of rules. Over the past years, Google has taken considerable steps to make the information accessible globally. Also, it is a no denying fact, that English is the second language for most nations. In fact, many nations do not have English even as their second language. Eventually, when people write blogs like Shakespeare, then Google simply does not like it.

There is a company named Yoast in the Netherlands, which has therefore provided a couple of guidelines to write Google-suiting content for a website. So, if you follow these guidelines properly, then Google will automatically list your blog or website on the topmost options as people browse some relevant content. However, we know very well that you cannot have an extensive reading about the Yoast guidelines. Therefore, we are summing up a few hacks that you must try-

Hack No. 1 Be Active

So by being active on your blog, we do not mean by constantly being available to cater to your audience. Rather, by being active we mean by using only the ‘active voice’ sentences in your writing. Yes, you get it right. Using passive voice sentences affects adversely the readability of your content according to Google. So, use more active sentences and short sentence for your blog.

Hack No. 2 Be Precise

Also, remember that your sentence must not exceed 20 words in a sentence. So, place a full stop any how before 20 words. It will really help your website to appear on the first page of the search. However, make sure that you do not place a full stop before a sentence is completed. It will have a negative impression on your visitors. Therefore, placing a full stop anyhow means keeping the sentences shorter. And it does not mean to place a full stop anywhere!

Hack No. 3 Make a Transition

There are many transition words in English that helps connect the information in a coherent manner. For example, words like ‘therefore’, ‘however’, ‘and’, ‘so’, ‘rather’ and many others. These words help transition from one sentence to another. Also, they make the piece of writing interactive. So, just search ‘transition’ words on Google right now and learn them as soon as possible. Using these words in your blogs will also improve the readability of your work. Eventually, your blog will appear in the top searches.

Hack No. 4 Invest a Little in WordPress Engine

For better performance, you may also invest in the ‘SEO’ tool of WordPress Engine. It will really help you identify the drawbacks of your piece of writing. Also, if you use this tool, you will be able to write more ‘Google-Friendly’ content. In this way, just visit the WordPress plan today. And get yourself the SEO tool.

These hacks will help your blog website to show up on the first page of the Google browser. In fact, your blog website may appear on the top of the search results. Thus, this will bring more traffic that is, the number of visitors to your website. And gradually, your website will become famous among the people. These few hacks can improve the traffic of your website. Now coming towards the speed part, you need a few technical fixes which we are describing in the upcoming points-

  1. Make Your Website Interactive and Interesting

Also remember, that a visitor would like to visit your website only if the website is interesting enough for him. Just consider your own experience. Although, you may be a 25-year-old adult, nevertheless what kind of websites do you prefer? Obviously, the ones have great graphics and an interesting design. Therefore, always make your website full of colours and interactions. By interaction we mean by having many tabs arranged for different categories. For example, if you run an E-commerce website, always remember myntra and Amazon. Both the websites have categorised their products under different website tabs. So hire the right website designer for yourself and let him know your requirements.

  1. Limit the Size

Okay, so now you must be dreaming of the various animations and images that you would include in your website to make it interactive. But wait a minute! More use of images and animation will increase your page size. Technically, when your page size increases, the speed of loading decreases for your page. So, pay a little attention to a couple of hacks-

Hack No.1 Use Tools like ‘Page Size Checker’

There are many free tools available where you may check the size of your website page absolutely free. Page Size Checker is on of such options for you. Besides, you may also browse on Google ‘free size checker’ for websites. This would lead you to a page where your will have numerous similar options. Hence, always check the size of your page. Try to keep it within 1 MB anyhow. And if it weights beyond the prescribed limit try a few more hacks like combing the JavaScript with CSS, removing the unnecessary plugins, using offsite video hosting and many others. A professional like a website designer will help you in it.

To improve the SEO of your page, try to involve more external links to your page. For example, if you run a blog, always make sure that you provide links to some previous blog of yours. Alternatively, if you run an online selling platform, then always make sure that your products lead the customer to the related or similar products. It will increase the time spent by the visitor on your page. Also, it will allow the visitor to explore your website and services fully. Amazon and Myntra also use the same hack and it increased not only the time spent over their pages by the visitors. But also, it increases the chances of a visitor buying more than needed from their pages.

Hack No. 3 Use Small Sized Images

Before adding an image to your page, always check its size and format. Try to avoid too many PNGs, GIFs and even HD images. These images are indeed high in size. So, when you add them to your page, they will it automatically increases the size. Now suppose, when the prescribed limit is 1 MB for the whole page and your image size alone is 3 MBs. Of course, the page will troubleshoot and will have a poor speed. The visitors repel slow pages and prefer faster loading pages. As the demand for speed is rising high, eventually 5G networks have evolved and the 6G is also in the pipeline. So, in the world of 5G and 6G networks, you can’t get along with a slow loading website page.

Hack No. 4 Use Free Tools for Image Size Reduction

Well, if your image sizes are too large indeed. Then don’t bother. You may still upload your favourite image on your webpage. For this, you may again use the free online tools. You may try the following hacks-

  • Cropping the image reduces a significant amount of its size
  • Using JPEG format in place of PNGs and GIFs.
  • Browsing on Google free image size reducers and compressor.

These tricks will really help you get the least size images in the best quality.

  1. Eradicate Redirects Categorically

Too many redirects hinder the website speed and make it slower. Redirect is the condition when a link would take the visitor to another page. Although, providing external links is a different matter. We can understand the difference between the two with an example. Suppose, I am writing the blog which you are reading and I have another detailed blog that discussed the topic ‘Redirects’ in detail. In such a case, I would provide you with the link to that page which will be an external link. It will not take you to a new page of a different website but on a different page of these same websites.

On the contrary, Redirect can be understood as when Amazon takes you to your Paytm account for the payment. Or to Payubizz payment gateway. In this case, we shift from one website or application to the other. Always, keep the number of redirects as minimum as possible. In fact, do not use them unless really required. You may use a tool named 301 permanent redirects to deal with this problem.

  1. Block HTTP Requests

HTTP is the foundation of the web. They are important to get information from a server. Whenever a visitor opens a website, the HTTP would send a request to the site’s server and ask the server to provide the requested data. In simple words, we can call HTTP a code that is mandatory to reach a website. However, if you want to increase the speed of your website, the HTTP requests must be less in number.

  1. Get Some ‘Cache’

Browser Cache is the temporary storage of a website. It is a sort of mechanism which would allow a website or even mobile application user to have faster access to its content. Suppose, once you have opened a webpage and it took a little longer to open up. The cacheis the mechanism that will allow the webpage to load faster as most of the data would be saved in the Cache storage. Most mobile game applications use this mechanism as they are heavier in size to load. So if you want to use this mechanism, you may opt for a few plugin options if you are using the WordPress tool. Alternatively, you ask to create some from our expert web and app designers.

  1. Change Your Host

Now as the number of visitors grows on the webpage after implementing the above hacks. Then you will need to upgrade your host plan as well. Now it’s time to ditch your shared hosting plan and switch to dedicated website servers, serverless websites and some VPS hosting plans. The old hosting plan is unable to cope up with the increased number of visitors. Eventually, you will have to update it to maintain the new visitors as well. Otherwise, as the speed of your webpage decreases, so will decrease the number of your visitors.

So What’s the Bottom Line?

In a nutshell, we can conclude that the performance of your website depends upon its appearance and its speed. Using a few optimization hacks you may improve the speed at one hand. On the other hand, making your website look the most interactive and full of graphics and media can also bring more consumers to your page. Besides, a well-customised website page also attracts huge traffic like in the case of Amazon and Myntra.

You may try some of the above hacks on your own. And a few other hacks will require a perfect technician to help you out. So, do not waste your time and check your website performance today itself. Apply the above hacks and let your website be optimised as per the latest requirements.

Understanding Website Performance

You can define the website performance in 3 major terms. These terms include the traffic on your website and the speed at which your webpage loads completely. The faster the content is displayed, the better is considered your website performance. Therefore, having only great content cannot make your website the best one. Rather, you must use a few hacks to improve your website performance as given below-

  1. Use the Right Language

Language has the most vital role to play in your website performance in the present-day context. Not to mention, if you write blogs on your website. Then you need to follow a couple of rules. Over the past years, Google has taken considerable steps to make the information accessible globally. Also, it is a no denying fact, that English is the second language for most nations. In fact, many nations do not have English even as their second language. Eventually, when people write blogs like Shakespeare, then Google simply does not like it.

There is a company named Yoast in the Netherlands, which has therefore provided a couple of guidelines to write Google-suiting content for a website. So, if you follow these guidelines properly, then Google will automatically list your blog or website on the topmost options as people browse some relevant content. However, we know very well that you cannot have an extensive reading about the Yoast guidelines. Therefore, we are summing up a few hacks that you must try-

Hack No. 1 Be Active

So by being active on your blog, we do not mean by constantly being available to cater to your audience. Rather, by being active we mean by used only the ‘active voice’ sentences in your writing. Yes, you get it right. Using passive voice sentences affects adversely the readability of your content according to Google. So, use more active sentences and short sentence for your blog.

Hack No. 2 Be Precise

Also, remember that your sentence must not exceed 20 words in a sentence. So, place a full stop any how before 20 words. It will really help your website to appear on the first page of the search. However, make sure that you do not place a full stop before a sentence is completed. It will have a negative impression on your visitors. Therefore, placing a full stop any how means to keep the sentences shorter. And it does not mean to place full stop anywhere!

Hack No. 3 Make a Transition

There are many transition words in English that helps connect the information in a coherent manner. For example, words like ‘therefore’, ‘however’, ‘and’, ‘so’, ‘rather’ and many others. These words help transition from one sentence to another. Also, they make the piece of writing interactive. So, just search ‘transition’ words on Google right now and learn them as soon as possible. Using these words in your blogs will also improve the readability of your work. Eventually, your blog will appear in the top searches.

Hack No. 4 Invest a Little in WordPress Engine

For better performance, you may also invest in the ‘SEO’ tool of WordPress Engine. It will really help you identify the drawbacks of your piece of writing. Also, if you use this tool, you will be able to write more ‘Google-Friendly’ content. In this way, just visit the WordPress plan today. And get yourself the SEO tool.

These hacks will help your blog website to show up on the first page of the Google browser. In fact, your blog website may appear on the top of the search results. Thus, this will bring more traffic that is, the number of visitors to your website. And gradually, your website will become famous among the people. These few hacks can improve the traffic of your website. Now coming towards the speed part, you need a few technical fixes which we are describing in the upcoming points-

  1. Make Your Website Interactive and Interesting

Also remember, that a visitor would like to visit your website only if the website is interesting enough for him. Just consider your own experience. Although, you may be a 25 year old adult, but nevertheless what kind of websites do you prefer? Obviously the ones having great graphics and an interesting design. Therefore, always make your website full of colours and interactions. By interaction we mean by having many tabs arranged for different categories. For example, if you run an E-commerce website, always remember myntra and Amazon. Both the websites have categorised their products under different website tabs. So hire the right website designer for yourself and let him know your requirements.

  1. Limit the Size

Okay, so now you must be dreaming of the various animations and images that you would include in your website to make it interactive. But wait a minute! More use of images and animation will increase your page size. Technically, when your page size increases, the speed of loading decreases for your page. So, pay a little attention to a couple of hacks-

Hack No.1 Use Tools like ‘Page Size Checker’

There are many free tools available where you may check the size of your website page absolutely free. Page Size Checker is on of such options for you. Besides, you may also browse on Google ‘free size checker’ for websites. This would lead you to a page where your will have numerous similar options. Hence, always check the size of your page. Try to keep it within 1 MB anyhow. And if it weights beyond the prescribed limit try a few more hacks like combing the JavaScript with CSS, removing the unnecessary plugins, using offsite video hosting and many others. A professional like a website designer will help you in it.

Hack No.2 Use More External Links

To improve the SEO of your page, try to involve more external links to your page. For example, if you run a blog, always make sure that you provide links to some previous blog of yours. Alternatively, if you run an online selling platform, then always make sure that your products lead the customer to the related or similar products. It will increase the time spent by the visitor on your page. Also, it will allow the visitor to explore your website and services fully. Amazon and Myntra also use the same hack and it increased not only the time spent over their pages by the visitors. But also, it increases the chances of a visitor buying more than needed from their pages.

Hack No. 3 Use Small Sized Images

Before adding an image to your page, always check its size and format. Try to avoid too many PNGs, GIFs and even HD images. These images are indeed high in size. So, when you add them to your page, they will it automatically increases the size. Now suppose, when the prescribed limit is 1 MB for the whole page and your image size alone is 3 MBs. Of course, the page will troubleshoot and will have a poor speed. The visitors repel slow pages and prefer faster loading pages. As the demand for speed is rising high, eventually 5G networks have evolved and the 6G is also in the pipeline. So, in the world of 5G and 6G networks, you can’t get along with a slow loading website page.

Hack No. 4 Use Free Tools for Image Size Reduction

Well, if your image sizes are too large indeed. Then don’t bother. You may still upload your favourite image on your webpage. For this, you may again use the free online tools. You may try following hacks like-

  • Cropping the image reduces a significant amount of its size
  • Using JPEG format in place of PNGs and GIFs.
  • Browsing on Google free image size reducers and compressor.

These tricks will really help you get the least size images in the best quality.

  1. Eradicate Redirects Categorically

Too many redirects hinder the website speed and makes it slower. Redirect is the condition when a link would take the visitor to another page. Although, providing external links is a different matter. We can understand the difference between the two with an example. Suppose, I am writing the blog which you are reading and I have another detailed blog which discussed the topic ‘Redirects’ in detail. In such a case, I would provide you the link of that page which will be an external link. It will not take you to a new page of a different website but on a different page of these same websites.

On the contrary, Redirect can be understood as when Amazon takes you to your Paytm account for the payment. Or to Payubizz payment gateway. In this case we shift from one website or application to the other. Always, keep the number of redirects as minimum as possible. In fact, do not use them unless really required. You may use tool named 301 permanent redirect to deal with this problem.

  1. Block HTTP Requests

HTTP is the foundation of the web. They are important to get information from a server. Whenever a visitor opens a website, the HTTP would send a request to the site’s server and ask the server to provide the requested data. In simple words, we can call HTTP a code that is mandatory to reach a website. However, if you want to increase the speed of your website, the HTTP requests must be less in number.

  1. Get Some ‘Cache’

Browser Cache is the temporary storage of a website. It is a sort of mechanism which would allow a website or even mobile application user to have faster access to its content. Suppose, once you have opened a webpage and it took a little longer to open up. Cache is the mechanism that will allow the webpage to load faster as most of the data would be saved in the Cache storage. Most of the mobile game applications use this mechanism as they are heavier in size to load. So if you want to use this mechanism, you may opt a few plugin options if you are using the WordPress tool. Alternatively, you ask to create some from our expert web and app designers.

  1. Change Your Host

Now as the number of visitors grows on the webpage after implementing the above hacks. Then you will need to upgrade your host plan as well. Now it’s time to ditch your shared hosting plan and switch to dedicated website servers, serverless websites and some VPS hosting plans. The old hosting plan is unable to cope up with the increased number of visitors. Eventually, you will have to update it to maintain the new visitors as well. Otherwise, as the speed of your webpage decreases, so will decrease the number of your visitors.

So What’s the Bottom Line?

In a nutshell, we can conclude that the performance of your website depends upon its appearance and its speed. Using a few optimization hacks you may improve the speed at one hand. On the other hand, making your website look the most interactive and full of graphics and media can also bring more consumers to your page. Besides, a well-customised website page also attracts huge traffic like in the case of Amazon and Myntra.

You may try some of the above hacks on your own. And a few other hacks will require a perfect technician to help you out. So, do not waste your time and check your website performance today itself. Apply the above hacks and let your website be optimised as per the latest requirements.

Some Useful links:

Mobile App Development Company

Web Design and Development Company
Digital Marketing Company

10 Reasons Your Offline Business Must Have an Online Presence?

by Innovexin Mobile App Development, Website Development3 Comments on 10 Reasons Your Offline Business Must Have an Online Presence?

10 Reasons Your Offline Business Must Have an Online Presence

The advancements in Information Technology have changed the world altogether. Today, the buying and selling activities that is the business activities have shifted towards the online platforms dramatically. Not to mention, the outbreak of the novel coronavirus has also played a vital role in the growing online business. As per Statista, one of the most reliable database sites, the revenue generated by E-commerce in the year 2020 equals over 4.2 trillion US dollars. Absolutely, the figure is completely astonishing. So, are you getting excited to go online? Well, there are many Mobile App developing company in India and Web Development Company in India that may help you in making the shift. Besides, if you are still wondering why you must go online, here we are giving you 10 Reasons Your Offline Business Must Have an Online Presence. But before, let us first understand the online business completely first-

What is Online Business?

Before starting with the ‘hows’ and ‘whys’, first, it is important to understand the online business. Firstly, online business is not only about buying and selling goods online through an E-Commerce website or mobile application. Indeed the online business is a much greater concept. But before understanding the online business in detail, it is important to know why your offline business must have an online presence. Below we are giving you 10 reasons for why your offline business must have an online presence.

Why Online Business is Important These Days?

10 Reasons Your Offline Business Must Have an Online Presence. Online business is lagging the offline brick and mortar stores far behind these days. The major reasons include the busy life schedules of people. Also, the outbreak of Covid-19 and the resultant lockdown restrictions have compelled people to grow more dependent upon online shopping for their needs. Besides, the following reasons also justify the move-

web-development-company-india

  1. Because that’s what your Competitors are Doing

First of all, the most important reason is that all your competitors are doing that. Besides, not only the existing competitors but the new market entrants such as eBay, Amazon and many others have already harmed the offline business to a great extent. During the time of the pandemic, many small even large brick and mortar stores were shut due to lockdown restrictions. Eventually, people have now understood the importance of online business. Therefore, they are reaching the doors of different mobile app development company in India along with web development company in India to take their business online. Eventually, you too need to buck up so that you may not be lagged behind.

  1. Your Customers need it from you

In the present day scenario, undoubtedly, the customers have become more habitual of shopping online. The trend of online shopping was initially popular only among business and corporate people. Since these people had no time to roam around in the markets, they used to shop online. However, the outbreak of Covid-19 and the resultant lockdown compelled others as well to buy from online platforms. Especially, in India grocery shopping is very important. Even for the grocery today we have groffers and other similar sites.

Now since everything is available online and people are still scared to visit crowded markets and public places, online shopping platforms have taken the maximum advantage from it. Now customers during the lockdown have grown more habitual of buying online. Therefore, it is necessary for you to visit a mobile app development company in India along with a web development company in India, which can give your business an online birth.

  1. You May Get Locked Down

Since 2020, we are facing lockdown every now and then. As soon as the coronavirus active cases increase, the government tends to lock down the public places first. Mall, shops and marketplaces are the first to shut generally and usually. Therefore, the business of these brick and mortar stores suffers the most. Eventually, it is now a necessity to find an alternative. Online existence is the best possible alternative for these lockdown restrictions these days. Hence, for the sake of perpetual survival, you need to make an online presence.

  1. Your Television and Newspaper Commercials are Ditching You

Do you still trust television and newspaper commercials for marketing your products? Well, your 30-second commercials and a few newspaper images are not sufficient at all. In the present day scenario, businesses generally have a global presence. Or at least they have a national existence. It is by means of digital marketing that businesses are able to reach a much wider audience. A new paper reaches a selected number of houses only. Also, during the covid-19 people avoid physical contact which such objects. Likewise, the OTT platforms like NetFlix and others have destroyed the business of Television. In this way, the commercials and advertisements given on TV or in newspapers do not reach the target audience.

Thus, it is necessary to switch to other effective marketing techniques such as social media marketing, YouTubing and WhatsApp marketing to increase the reach of your business. So do not rely on the old traditional methods of marketing but switch to the new modern one.

  1. People Don’t Trust You!

Today, until and unless, your business has a well-developed website, your customers fail to place trust in you. Just suppose you come across a new product in the newspaper, poster or any other source of advertising. Obviously, if interested you too will first google the product. It is because you want to know more about the product since the advertisement is just not enough. Now if you do not find any information on Google, obviously there are 90% chances that you will not choose to buy the product at all. So, the bottom line is that if you do not have an online presence, you will fail to acquire the trust of your target audience. Therefore, approach a good mobile app development company in India along with a web development company in India today itself. Ask them to do the honours for you!

  1. You are Growing Outdated

In the modern era, technological skill development is really necessary. Even the government of our country today strive to build the scientific and technological temper of the people as much as possible. If you read to New Education Policy of our country, you will see that technological education gets the maximum attention and focus. Therefore, if you are running away from technology, you are growing outdated. Eventually, you may soon lose charm among the young generation which must rather be your target audience to survive in the long run. Therefore, do not neglect the power of technical skill development and go online today itself.

  1. It’s Time to Work Smart

Moreover, artificial intelligence and business intelligence reduces tonnes of manual labour for you. On one hand the artificial intelligence can give your business a 24*7 hour existence without needing your physical presence. On the other hand, business intelligence tools can perform various manual jobs for you including HRM, financial and analytical functions. So instead of sitting the whole day to analyse which of your products has the maximum sale or calculating the accounts, you may just leave these jobs on the AI and BI tools and can focus more on decision making and other more important jobs in your business.

  1. You are Wasting Money

During the covid-19 and lockdown restriction, cost-cutting was a merciless move taken by large to small businesses. Many businesses fired most of their employees and replaced them with BI and AI. Obviously, they had been wasting their valuable time and money on manual labour so far. So, you must pay attention to the same and replace the manual work with these tools. This will save you a great deal of money. Also, it will increase your efficiency. Online business will enable you to get familiar with all such technologies and the mobile development company in India or the web development company in India will further guide you further.

  1. Make a Global Reach

Not to mention App store, Play store and Google already have a global reach. Consequently, once you reach any mobile development company in India or any web development company in India to develop a mobile app and website for your business, you will just need to market them to a few customers. Google Analytics will do the rest of the job for you. Both your website as well as your mobile application will reach the global audience automatically without any effort. Besides developing the app and website, your chosen company will also do the search engine optimisation (SEO) of your app and website. The SEO will make your business list top on the search results of people.

  1. Enjoy Your Time

Once, you have taken your business online and the Chatbot has replaced you, now you will be free to enjoy your time. Now you can fix your working hours and your website and mobile application are there to perform all the jobs for you. You just need to monitor the progress after establishing your online business. In this way, you must realise the importance of online business which can bring you closer to your family, friends and relatives. Also, you can now give time to your hobbies or may also plan to start another side business. So what are you waiting for? Take your business online today itself!

These are the 10 Reasons Your Offline Business Must Have an Online Presence.

Now the next question is, what it will take you to go online. Of course, shifting towards the online business is not an easy task. In fact, it has many challenges to overcome in your path. Below we are listing such challenges along with their relevant solutions for you.

Challenges in Going Online and How to Overcome Them

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24*7 Hour Availability

Among the most crucial reasons why people choose online shopping is the 24*7 hours availability. In the present day context, people tend to lead a busy life routine. Clearly, in the present day scenario, nobody has sufficient time to spend hours in the markets. Moreover, the outbreak of the pandemic has further compelled people to stay locked down at homes. Therefore, the online mode of shopping is growing more popular. Thus, if you are planning for going online, make sure that you arrange for the 24*7 availability first. However, you need not bother about being awake all day night or even about hiring a person all day long, but any mobile development company in India or a web development company in India can help you out with the different AI tools which we are explaining below.

Perfect Use of Artificial Intelligence

Simply, by Artificial Intelligence we mean by a machine or technology which can perform human-like tasks with the human-like mind. For example, you must have used Siri in iPhone, Google Assistance on your Android phones and TVs, Alexa at your home that is not humans but works as a friend to you. This exactly what artificial intelligence is? Using such artificial intelligence for the online website or mobile application of an online business is trending massively these days. Thus, if you are planning to go online, you would also need to ask your Web Development Company or Mobile App development company to infuse this technology in your application and website too. This is necessary to ensure the 24*7 hour availability of your business and to reduce your workload simultaneously.

‘Chat Bots’ are the most common form of using artificial intelligence in the online business setup. These ‘Chat Bots’ are the software applications that tend to chat with your customers online to resolve their queries. Generally, online shoppers face trust issues and they have various queries about the product they are willing to buy. Obviously, you will be lacking personal touch with the customer in online business. So your chatbot will help you get personalised with the customers. Various Mobile App Development company in India offer the facility of great ChatBots. Likewise, you can also ask any Web Development company in India for providing one for your website as well.

Adopting Digital Marketing

When the entire business activity and operations are going online, how the marketing can be offline? Previously, television, radio and newspapers used to be the chief sources of advertising and marketing a product. However, the social media revolution has changed advertising and marketing tactics altogether. Today, to connect with the customers and increase the reach of a business, social media marketing or digital marketing is used. Indeed every small to large business today have an online presence on Facebook, Twitter, Instagram and even Google+. Moreover, to fight the trust issues of the customers, the brands also make full-fledged videos for their product demo and description. They upload these videos on social media sites and also on YouTube.

Obviously, these videos offer what a 30-second television commercial or a newspaper image cannot. In this way, using social media or digital marketing a business can further increase its reach globally. Also, there is no need to approach any mobile app development company in India or even a web development company in India for the same. Rather, you may do this on your own.

So finally, as now we have learnt a great deal about the online business, we must now also try to reflect upon some of its major benefits, needs, advantages and disadvantages. Knowing these different aspects will bring us better decision making power. So let us begin to consider step by step-

With the help of the above discussion, we can say that online business is growing popular these days as it saves a lot of time and energy. Not only can the customers benefit from it, but also the business holder. On one hand, the customers may have the access to the products and services at any hour of the day. Hence, their convenience level increases. As the customers get the service or product delivered straight at their doorstep, they prefer online platforms for shopping over offline stores. Eventually, that is why today every big brand also have an online store. Likewise, the online mode of business is convenient to the seller or service provider as well. Basically, the anytime and anywhere availability has made online business popular. Undoubtedly, Covid-19 has also helped in the growing popularity of the online business.

What Benefits Will I Have with an Online Business During Covid-19?

Amidst the Covid-19, today many people repel from visiting crowded places. Therefore, they prefer online shopping sites to offline stores. In this way, it is better to have an online existence than to have a physical store only. Also, in this article, we are not trying to intend that you must have only an online business but the intended meaning is that you must ‘also have an online presence.’ Moreover, in addition to consumer preferences, yet another benefit of having an online business during covid-19 is continuity. As discussed earlier also, repeated lockdown disturbs the smooth functioning of a physical store. Due to this, not only the sales of a physical store suffers continuously but also, the buyer is getting frustrated. In this way, having an online presence will make your business survive perpetually.

What Are the Advantages and Disadvantages?

Every coin has two aspects and so has an online business. Having an online presence has both pros and cons. On one hand, online business has various benefits both to the buyer as well as to the seller. On the other hand, many people still repel from buying or selling online, especially in India as they lack trust in online financial transactions. Due to rising online transaction fraud, people still lack trust in buying and purchasing online. So, we can list the pros and cons as below-

Pros

  • Global Customer Reach

  • 24*7 Hours Availability

  • Buyers’ Comfort

  • Time-Saving

  • Cost-Effective

Cons

  • Trust Issues among Customers

  • Needs much hard work in advertising and marketing

  • Data Privacy Issues

  • The online transaction still bothers some people today

So what’s the Final Call?

So finally, we can say that a web development company in India and a mobile app development company in India can help a great deal to your offline business to go online. If your offline business has an online presence, it cannot only increase its reach but also function much more effortlessly. However, in addition to these numerous benefits, the online business also has many challenges to overcome. Especially, the data privacy and data security issues have bothered the online business a lot. Since a few people still repel from online business transactions, hence online business is yet to grow more popular. However, today the pandemic has converted the majority of customers to online shoppers. Thus, if you have an offline business, they also make your online presence today and enjoy the perks irrespective of lockdown fears.

Some Useful links:

Mobile App Development Company

Web Design and Development Company
Digital Marketing Company

Latest Web Development Technologies 2023

by Innovexin Website Development, Web Development3 Comments on Latest Web Development Technologies 2023

Introduction: The latest web development technologies will impact the world of business and commerce. These will make the web a better place and increase users’ time spent on the website.

These new technology trends will also have a significant impact on travel and retail. The most important of these is virtual reality. It will revolutionise the way people view the world in the future.

In fact, it will be used by many major media outlets. For more information, read the following article.

The world has gone mobile. This is one of the most significant changes in Web Development company and is starting to influence all industries. In fact, the internet is a powerful platform to drive business.

Its capabilities are growing, and new web developers are constantly improving it. Its popularity will increase, with Google and Amazon launching new products in this area. As a result, most businesses will be making their websites mobile-friendly.

Web development industry

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Point-1

Next-generation websites will be built using the latest technologies in the web development industry. As part of this evolution, web developers are exploring new ways to innovate.

For example, serverless architecture is the next big thing in the digital marketing world. It allows developers to create web applications that are flexible and highly scalable.

These new technologies are being developed to meet the demands of the modern market. However, the most important thing is that the developers utilise the latest web development technologies and the best practices available.

Point-2

The latest trends in website development are also an excellent time to hire a professional to create your website. If you want to get ahead in the competition, you need to have an expert in web development.

You should make sure that you select a Web Development company that specialises in a particular field. Unless you specialise in one of these, your website will be outdated in a few years.

And if you want your website to stand out, you need to invest in the latest technologies to ensure it is as secure as possible.

Point-3

One of the most promising web development technologies for the next five years is Augmented Reality. It is a new technology that opens the doors for improved consumer judgment and user engagement.

This new technology is becoming popular among designers and developers. This new tech is a perfect fit for showcasing product and service images and has already been used by many websites. In addition to its visual appeal, Augmented Reality is also excellent for motion parallax and building 3D designs.

Point-4

In Best Web Development company in India, technology that is likely to impact web development technologies in the coming year is the Progressive web app. This technology eliminates the need for a separate mobile application.

Unlike traditional apps, this technology is fast and linear. An excellent example of this is the Uber application, which uses this cutting-edge website technology.

This advanced website technology is becoming more common because it is reliable, efficient, and easy to use. It is also a great way to boost your business’s online presence.

Point-5

Besides this, many other Best Web Development company in India, web development technologies will revolutionise the way we live our lives. These include voice search optimisation, chatbots, and mobile apps.

Among them, the AMPs are the most important. They can improve site speed and help improve SEO rankings. With the introduction of the AMP, businesses can take advantage of these innovative technologies to attract more customers. The new innovations are bound to create a better world for everyone.

Virtual reality:

It is one of the latest web development technologies for mobile devices in Best Web Development company in India. It is a popular design trend and is increasingly a part of many major B2C companies.

Besides their popularity, chatbots are becoming a vital part of digital development. This technology helps developers create interactive applications that can be used on various platforms.

As a result, there will be a more significant number of apps available in the market.

Motion UI:

Moreover, In Website Development Company, this technology is used to make websites more attractive. It will be possible to develop mobile-friendly websites.

These new technologies will help users access different services and products. In addition, it will allow users to customise their experience according to their preferences.

So, developers should be able to customise their web applications to meet their needs.

Chatbots:

  • Similarly, chatbots can be used for customer support. In addition, chatbots can be used to solve problems that are too complex for a human. These technologies will improve how we interact with customers and increase the chances of building a better future. These are some of the latest web development technologies. While many of them may not directly impact businesses, they will change how people live and interact with the internet.
  • Another trend in web development is the integration of chatbots. In this case, the virtual assistant can be incorporated into any internet-connected application. Moreover, it can even help you with product discovery. Depending on the type of business, chatbots can be used in different industries. For example, a mobile application can be developed by a Web Development company with a webcam. This feature makes the site more attractive for users.

Machine learning:

With the help of virtual reality, developers will be able to develop mobile-friendly websites. The technology will provide access to data and content to people on any device.

Moreover, it will increase customer engagement by 50 percent compared to native mobile apps. If a customer experiences a seamless experience, the Web Development company will use VR technology to increase sales and make the world a better place to live in.

Voice-activated technology:

  • Besides the HTML5 and CSS3 standards, a new web technology called Voice-activated technology will change how people interact with the internet. The technology will be available on mobile devices, enabling users to search for information and services without touching a keyboard. During the last years, a new language called JavaScript has been introduced. In addition to reducing errors, it will increase user experience.
  • Currently, In Web-based Applications in India, HTML is the primary language used for web development. This is the code that ensures the proper formatting of website content. This language is used to develop software and applications. Moreover, it helps developers connect with other products and services and improve the functionality of their websites. It will also enable developers to use a broader range of technologies for website development. The most advanced APIs will allow two or more software applications to interact with each other.
  • In Website Development Company, Voice-activated technology will change the way people interact with the internet. Besides, it will improve the user’s experience. With this technology, the voice-activated technology will allow the users to interact with a virtual assistant. In addition, AI-powered virtual assistants will be able to recognise different voices. They will even help users customise their experiences. They will help them to find products and services. AMPs are a popular way for users to communicate with a virtual assistant.

AMPs:

In Website Development Company, these technologies help users navigate the internet with ease. Unlike HTML, these technologies can be customised to suit the needs of different users.

The latest web development trends are interactive. This means that a website can be customised for any user. It has a customisable and user-friendly interface.

The next step in the process of creating a site is creating a chatbot. It can answer any questions and provide information.

  • The trend of working from home has taken the world by storm, and this is no exception for web developers. Whether you’re an eCommerce site or a social networking site, progressive web apps offer a similar experience as native mobile apps and will continue to grow in importance over the next few years. Although they may still be a few years away, there are many reasons to make the transition now. The following are some of the most promising technologies that will dominate the industry in the years to come.
  • In addition to delivering a near-native experience, AMP (Accelerated Mobile Page) is a promising way to develop mobile web apps. This low-level, assembly-like language can be launched by a browser, and it can run a variety of languages. As it’s based on usage instead of hardware, this technique is expected to be the next big thing in web development.
  • Another exciting trend for the future of web development is the use of progressive web apps. This technology is making the most of the benefits that it offers over native apps. Its features include reduced loading time and a linear user experience. In addition, it has been proven to be a reliable, smooth, and reliable website. It will definitely revolutionise the way we develop our websites. Moreover, the use of these technologies will be essential in future web applications.
  • In Web-based Applications in India, Motion UI and AMPs are the following two technologies for mobile devices. Accelerated mobile pages, or AMPs, are web pages built with an adaptive framework that can improve the performance of any page. AMPs are a popular web design technique. It is similar to Progressive web apps and aims to make digital products more accessible to users. These technologies can speed up page loading, make them mobile-friendly and more interactive.

Progressive web applications:

This technology is already in place and is the most common way to create apps. Unlike a traditional mobile application, a Progressive web app can be used on any device and doesn’t require a separate mobile app to work.

It provides a smooth, linear user experience and minimal loading time. This technology is also becoming more popular than ever and is making a significant impact on the future of web development.

Serverless architecture:

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In Web based Application in India, this web development trend is part of cloud computing execution. Rather than relying on regular servers, serverless architecture will use clouds to manage the machine’s resources.

This is particularly beneficial for websites and mobile apps, as regular servers are no longer necessary to create an app. Moreover, it will reduce the costs of development and keep the internet environment more sustainable.

As more businesses move online, more developers are implementing this technology, including small and medium-sized businesses.

  • In addition to serverless web development, other cutting-edge technologies are expected to enter the market in the coming years. Blockchain, for example, is becoming more common as a distributed ledger, allowing for secure and private transactions online. Google is also working on accelerating desktop websites, and this technology is being incorporated into popular cloud services. It is a technology worth considering for content-driven websites and applications.
  • The progressive web app has been around for a while, and its popularity is growing. It offers a smooth and linear experience for users and has minimal loading time. Moreover, it doesn’t need a separate mobile application. As the most important trend of the year, it is the use of voice search technology. With the increasing popularity of voice search, more people are choosing this technology over typing. The technology is also expected to improve the user experience of websites.
  • Another innovative web development technology for the coming years is serverless architecture. This type of application architecture lets cloud providers provide server resources on-demand, eliminating the need for physical infrastructure. With this new approach, users no longer have to wait for pages to load. Instead, they can browse the site, read the content, and share it with their friends. This technology is a perfect fit for e-commerce websites. In the future, serverless architecture will become a standard method of application creation.

IoT:

It is a popular trend in web development. It has been used by various industries to increase customer satisfaction and increase sales. By using this technology, companies can engage with their customers and analyse consumer behaviour.

Artificial intelligence is becoming more common than ever. It can improve customer loyalty, improve products, and increase sales. A few of the top applications of IoT include banking and healthcare. It also provides real-time analytics.

It is essential to consider what is gaining traction in the market. For example, a website can benefit from the latest technologies. The best way to utilise them is to choose well-suited for your business’s specific needs.

For instance, a virtual meeting could improve remote work. A high-speed internet connection is the first step to a virtual reality-enabled website. Similarly, a website can benefit from a VR app that is fully functional.

Artificial intelligence:

  • It will continue to play a significant role in the world of web development. Aside from advancing the browser’s capabilities and making a website more functional and responsive, Artificial intelligence and machine learning will also play a significant role in the industry. Lastly, progressive web apps (PWAs) will be a popular tool for website owners and similar to native mobile applications. Both types of web applications will have the same speed and responsiveness as their native counterparts.
  • Artificial intelligence is a powerful tool changing how we live and work. It can also be incorporated into various aspects of website development. These technologies are expected to revolutionise the field of website development. For example, voice control will allow developers to conduct long searches without having to type long keywords. Additionally, the use of smartwatches, AR/VR modules, and voice assistants will allow developers to extend their applications to new and varied digital touchpoints.
  • The use of serverless architecture is expected to be used in IoT apps and other services. This technology does not require server software or hardware but instead uses the cloud. Unlike the traditional way of doing things, a SPA site is optimised for mobile devices. In addition, it is better suited for mobile devices. Using the latest technology can make your website more adaptable to different platforms. The internet is evolving, and so can your website.
  • AMPs were made mandatory for Google News visibility until the summer of 2021, and they are widely used in mobile applications. AMPs are an extension of HTML, which makes them more compatible with all browsers. It allows users to access different content from the same device. It also supports cross-platform and hybrid apps. As of 2022, the AMPs will still be a significant part of Google’s algorithm.

Voice recognition:

  • Its technology is one of the most essential web development technologies in the coming years. This new technology will improve the way websites communicate with the user. With companies like Apple and Google launching smart speakers, voice recognition will become a popular website feature. Aside from voice recognition, websites will have more accessibility features. Using a virtual meeting room is one of the most common uses of this technology, and a reputable angularJS developer can offer these tools to their clients.
  • Other emerging web development technologies will help developers save time. Currently, voice control technology is used by many users to search for information. With voice recognition technology, people can perform long searches by simply speaking words and phrases into a microphone. This technology also allows for more accessibility. The latest version of Amazon’s Alexa, Siri, and Google have begun implementing this technology into their products and services.

Web Assembly:

It is another emerging technology that is set to take the web development world by storm. It’s a new language based on the C# programming language and supports JavaScript and C/C++.

It is not just for mobile devices but also works on different platforms, including smartphones and tablets. As these technologies grow in popularity, the industry is likely to continue to be a competitive one.

The use of new and innovative technologies will help companies compete in the global marketplace, attract more customers, and increase profits.

Conclusion: With the advancement in technology, the future of web development also looks bright. With advances in graphics and voice recognition, developers aim to create interactive websites that work on mobile and desktop devices.

This is one of the many reasons why Google has taken the initiative to ensure that desktop websites are optimised for every user’s screen size. These new technologies can help enhance the user experience across devices and ultimately benefit the entire web development industry.