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Can AI Content rank on Google?

January 18, 2023September 15, 2023 by Innovexin Content Marketing, Digital Marketing, SEO6 Comments

AI Content: Can AI Create Content That Ranks High on Google?

Have you ever paid attention to the smart devices and intelligent systems you use daily? Don’t you feel that in the present-day scenario, your smartphone understands you better than anyone else? Well, I do feel like that, and I can make you feel the same way through this article! Artificial Intelligence (AI) is behind such user experience! AI has conquered the world in many ways. From driverless cars to smart homes, all are the blessings of AI. But do you know that AI is now also penetrating the world of content? Hmm….sounds interesting? So, are planning to replace your demanding Content Writer with an AI tool? Stop and read this article before taking any steps! Remember that on one hand, AI Generated Content can rank high on Google, but on the other hand, it may also be too imperfect to rank on Google at all!

In this article, Appinnovix Technologies is sharing the whole concept of using AI in content creation. There is a fine line between generating high-ranking AI content and poor-ranking AI content! And in this article, we shall discuss how to intelligently use Artificial Intelligence for content creation. So that, you can get the best AI-Powered Content ranking high on Google SERP. Also, we will list some best AI content-creation tools. So let’s dive into the world of AI Content Generation–

What is Artificial Intelligence (AI)?

Before understanding AI Content Writing, we first need to understand AI. Simply put, Artificial Intelligence is the intelligence demonstrated by a machine in a human-like manner. But how a machine, smart device, or intelligent system can demonstrate human-like intelligence? Well, do you ever wonder how Google regularly advertises the products you browse on E-Commerce platforms? Sounds interesting?

Let’s take another example! Watch a funny reel on your Instagram, and then keep watching similar reels every time you log in. Also, listen to a party song on YouTube and see a party song playlist immediately built by YouTube exclusively for you! All, these are some subtle examples of using Artificial Intelligence in your daily life. Alternatively, it seems that Artificial Intelligence uses us to keep us engaged with our smart devices!

In a similar way, the biometric security in your smartphone is the next level of human-like understanding between you and your smart device. Do you know that the famous Siri on the latest iPhone series (iPhone XI onwards) responds to its owner’s voice only? Even if you try hard to articulate the voice of its owner, it will never respond to you! Such a level of understanding between a smartphone and its owner! OMG! I wish such understanding develops between all of us and our partner!

Understanding the Role of AI in Content Generation

Now coming to our main matter of concern- AI in Content Creation! So, in simple words, we can say that now your smart devices and machines can also write for you! Yes, you heard that right! AI-Generated Content is any type of content that a machine creates or generates for you like a human. All you need to do is to provide a topic and some keywords to the AI content-creating tool and in a few seconds your article will be ready!

In recent years, technology has expanded its horizon in a dramatic manner, and developments in the field of AI have taken the life-experience to next level. Recently, OpenAI, a popular research laboratory based in San Francisco, California has developed a language model named Generative Pre-trained Transformer 3 (GPT-3) which utilizes deep learning to produce human-like textual content!

To everyone’s surprise, when AI tools generate textual content, it usually produces simple sentences which increase the chance of ranking high on Google! Oh, so you have just made up your mind to kick out your content writer? Well, don’t be that excited, and always remember two things-

Artificial Intelligence is a creation of the Human Mind.
Human Intelligence still holds superiority over artificial intelligence. There is a popular saying in our Indian culture- ‘A Guru never teaches everything to his disciple’ and so is the relation between AI and its creator!

So, replacing your content creator may not be a really cool idea. In fact, it might turn the tables on you by generating poor-ranking content that does not even make any meaning. However, it might save some of your costs. To understand better, we will need to quickly discuss the pros and cons of AI-Powered Content.

Advantages of AI-Generated Content

AI content tools have multiple benefits. Some of them include-

AI tools create Headings and Sub-Headings of an article or blog automatically which improves readability.
The Auto-gen content is usually in simple language and AI uses no flowery language which further improves the readability and the chances of ranking high on Google alike.
Keyword research is not a problem while generating content through an AI tool, but the AI generator auto-detects some relevant keywords and prepares a copy with evenly distributed keywords.
Similarly, writing a meta-description for the blog or article copy is also an automatic task with AI content generator tools.

In this way, one can judge that if one needs a simple content marketing copy in form of a social media post, blog post, or article without tolerating the tantrums of the content writer, then AI content tools can prove a boon! But, wait a minute and have a look at the other side of AI tools.

Disadvantages of AI-Powered Content

In spite of its ability to perform the process of content writing all by itself, Artificial Intelligence is still unable to compete with the creativity of your content writer. So, have a look at what AI generator cannot do for you-

1. Content Research:

Any AI content generator tool will not do the content research the way your writer does. Your content writer makes you pay through your nose because he or she just does not write content, rather it takes a lot of research to make one engaging marketing or non-marketing content!

The writer will collect statistical and scientific facts and data from reliable sources like Statista, Government websites, news articles, and research papers. But on the contrary, the AI tool will gather information from non-reliable blog posts ranking high already on Google!

2. Creativity:

Moreover, AI-Powered Content can never be out of the box. Rather, only simple informative content is presented by means of AI content generators. A content writer on the contrary knows the value of reader engagement. Eventually, the writer always designs content in a reader-friendly manner.

They apply techniques like using story-telling methods of writing, interactive tone, and real-life examples in their content to ensure that the Target Group reads the copy with interest. Especially, when it comes to marketing copy and advertising content, catchy lines and creativity are all that we need. But AI fails to fulfill that requirement!

3. Backlink Creation:

You may get the content generated from an AI tool. Also, the AI content might look as perfect as done by humans. It will include proper keyword research, headings, sub-headings, and even relevant images. But in the end, you will have to create the backlinks on your own!

So, AI does 80% job only, and for the remaining 20%, you still need human assistance. So, there is no complete package of AI content marketing tools.

4. Adding the Right Images:

AI acts in a robotic manner and in order to get the task done in seconds, it overlooks the quality. While a human will use the most interactive and eye-catchy images in the content marketing copy, the AI tool will just copy-paste an image found most quickly! In this way, AI content is not able to engage its reader and the chances of increased bounce rate remain at peak!

5. Grammatical Errors:

Have you ever tried Quiltbolt? Hearing that first time? Well, let us explain! Quiltbolt is an AI content tool that is best known for its paraphrasing abilities. If you have done academic writing or know an academic content writer, then you must have heard about Quiltbolt. However, let us introduce Quiltbolt further, it is an American AI tool. But, if you try it for paraphrasing a piece of content you will find-

Firstly, it just converts the active voice to the passive voice and vice-versa in name of paraphrasing.
Secondly, the content it reproduces is grammatically incorrect many times! Yes! An American making grammatical errors in English due to its Artificial Intelligence.
Additionally, Quiltbolt reproduces the content with Artificial or programmed intelligence. Now suppose, you and your friend paraphrasing the same content simultaneously! Its programming is such that-
- It will first convert the voice
- Then it will replace some of the terms with a similar term
- Later, if you rephrase again and again, it will just shuffle the words here and there meaninglessly!
Ultimately, you and your friend, both will end up having the same content and when you post it on different websites, it will never rank due to plagiarism!
The Google ranking will be hindered due to grammatical errors and the use of passive voice as both are against the rules of Content Management Systems.

So, did you understand the fact that since an AI content tool is programmed systematically, it will produce the same content for everyone? Suppose 5 people generate AI content on the topic- ‘What is Artificial Intelligence’ with the same AI tool! All 5 will get the same content and none will rank on Google!

6. Lack of Subjectivity, Opinion, and Judgement:

Additionally, while preparing marketing copy, subjectivity, opinion, and judgment on the writer’s part are the soul of a blog post, article, or any other type of marketing content! However, AI tools cannot generate opinions in a human-like manner. Although, the AI tools might pick some subjective content from other similar posts, only to paraphrase and reproduce! Eventually, it takes the soul of content away!

So Can AI Content Rank High on Google?

In a word, yes, it can! But it is not necessarily true in all cases. In spite of using AI content generation tools, Human Intelligence is a necessity to proofread the content and bring life to it with creativity. Content writing is a combination of art and science. It is the art of conveying a message to a particular Target Group in a scientifically convincing manner! When we compile research, systematic data collection, technology, analytics, psychology, and literature together, then we get a content writer!

Eventually, using AI tools for high-ranking content generation may be a good idea but it requires careful proofreading and testing on appropriate Content Management Systems (CMS) like WordPress engine. Failing to present the content in accordance with CMS guidelines can only make the content rank poorly. It might lead to re-writing which eventually leads to the wastage of time and effort!

Moreover, not all the AI content generators are reliable sources, but only a few hold water! So, let us now list the 5 best AI content generator tools, to reduce the time, effort, and your (paisa per word) PPW cost-

Best 5 AI Content Generator Tools

1. WriteSonic

This particular AI Content generator tool claims to produce marketing copies, blog posts, and even product descriptions. However, the tool gives one free trial, but later it becomes fully paid. Also, WriteSonic claims to be based completely on the latest GPT-3 technology. Moreover, since this article is not generated via AI Tool, let us inform you that our content writer has tried the free version as part of her content research, and she claims that WriteSonic has an easy User Interface. Also, the platform offers a set of templates for different types of content.

2. Copy.Ai

Copy AI claims to produce content for marketing copies, sales advertisements, social media marketing, and any other SEO content. Not only has this, but Copy AI also offers content in 25 languages. Although, it produces content in the simplest form of a language and is suitable for producing voluminous content only. So, if you need a larger piece of content for your Pillar-Page post, then Copy AI may be the right choice.

3. AI Writer

The best part about AI Writer is that it claims to produce plagiarism-free content. Moreover, AI Writer is also tested by our writer and it has an easy User Experience. However, the writer opines that it is more like an article spinner only and one can get no engaging content with this tool. However, the content is SEO-Friendly.

4. INK

The features of INK include-

60 Writer Templates
User-friendly experience
30 Languages
SEO-Friendliness
Ability to generate marketing content, YouTube descriptions, and website content as well

5. Ryter

Ryter is another popularizing AI content writer that has-

Free plan to produce 5000 characters a month
30 templates for marketing copies and product descriptions
GPT-3 based AI generation tool

Final Verdict: To Use or Not to Use AI Content Creator, That’s the Question!

To conclude, we can say that technology is to use only! So, it is good to use AI content writer tools without hesitation. AI tools can provide simple and easy-to-understand high-Google ranking content. However, overdependence on AI content generator tools and fantasizing to eliminate the human content writers altogether is not an option. In order to bring creativity, engagement, and grammatically error-free content, human intelligence is a necessity. Therefore, Appinnovix Technologies recommend using AI tools for facilitation only. Moreover, coupling Human and Artificial Intelligence together can produce the best-ranking content!

Frequently Asked Questions

What is AI Generated Content?

AI Generated Content or AI-Powered Content is textual content that is produced by an intelligent device, system, or any other machine. AI-generated content tends to articulate human-like text. However, it may or may not be grammatically accurate and cohesive.

Does AI-Powered Content Rank High on Google?

Simply put, AI-powered content may or may not rank high on Google depending upon various factors. The choice of AI tool, its features, and also manual backlink creation together affect the Google search ranking.

What is GPT-3 Technology?

Generative Pre-Trained Transformer 3 (GPT-3) is a language model developed by Open AI, an American IT research Lab. This language model is autoregressive in nature. Also, it is a language model technology that tends to generate human-like textual content using deep learning, machine learning, and AI technology.

Does Google Penalize AI Content?

Google may or may not penalize AI Content. It depends upon the type of content generated by the AI tool. If an AI tool is capable of generating content in accordance with the Google Webmaster guidelines, then it may rank high on Google. An AI tool producing content as per the requirements of CMS can rank higher on Google. However, it will still need human proofreading and editing to reach the utmost level of perfection.

How to Rank AI Content High on Google?

AI content can rank high on Google if it is backed by proper keyword research. Also, if the AI generator is capable of distributing the keywords evenly, then the content has a good chance of ranking high in Google. However, to increase the chances of making the content rank high on Google, proper proofreading by expert content writers and sufficient backlink creation by the SEO team are more important.

Will AI Content Writer Tools Replace Content Writers?

In a word, never! AI content writing tools are never perfect. In fact, most of the time they produce content that is grammatically incorrect and is in passive voice. Both conditions worsen the Google ranking of the content. Moreover, certain AI tools even produce sentences that are neither cohesive nor meaningful! Additionally, AI tools do not produce creative and out-of-the-box content. Eventually, so far AI has no capability to replace human content writers!

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The Ultimate Guide to Improving your Website Performance

February 8, 2022September 15, 2023 by Innovexin Content Marketing, Digital Marketing, Web Development, Website Development4 Comments

In the present day scenario, almost every business would need a website. Having a website for your business does not only create a positive impact on your customers. But also, it helps in increasing the credibility of the business. However, merely having a website is not enough. Rather, having a great website is what can make you stand out among your competitors. Hence, today we are sharing a few hacks with you. These hacks will provide you with the Ultimate Guide to Improving your Website Performance. So stay tuned with us in this article-

Understanding Website Performance

You can define the website performance in 3 major terms. These terms include the traffic on your website and the speed at which your webpage loads completely. The faster the content is displayed, the better is considered your website performance. Therefore, having only great content cannot make your website the best one. Rather, you must use a few hacks to improve your website performance as given below-

Use the Right Language

Language has the most vital role to play in your website performance in the present-day context. Not to mention, if you write blogs on your website. Then you need to follow a couple of rules. Over the past years, Google has taken considerable steps to make the information accessible globally. Also, it is a no denying fact, that English is the second language for most nations. In fact, many nations do not have English even as their second language. Eventually, when people write blogs like Shakespeare, then Google simply does not like it.

There is a company named Yoast in the Netherlands, which has therefore provided a couple of guidelines to write Google-suiting content for a website. So, if you follow these guidelines properly, then Google will automatically list your blog or website on the topmost options as people browse some relevant content. However, we know very well that you cannot have an extensive reading about the Yoast guidelines. Therefore, we are summing up a few hacks that you must try-

Hack No. 1 Be Active

So by being active on your blog, we do not mean by constantly being available to cater to your audience. Rather, by being active we mean by using only the ‘active voice’ sentences in your writing. Yes, you get it right. Using passive voice sentences affects adversely the readability of your content according to Google. So, use more active sentences and short sentence for your blog.

Hack No. 2 Be Precise

Also, remember that your sentence must not exceed 20 words in a sentence. So, place a full stop any how before 20 words. It will really help your website to appear on the first page of the search. However, make sure that you do not place a full stop before a sentence is completed. It will have a negative impression on your visitors. Therefore, placing a full stop anyhow means keeping the sentences shorter. And it does not mean to place a full stop anywhere!

Hack No. 3 Make a Transition

There are many transition words in English that helps connect the information in a coherent manner. For example, words like ‘therefore’, ‘however’, ‘and’, ‘so’, ‘rather’ and many others. These words help transition from one sentence to another. Also, they make the piece of writing interactive. So, just search ‘transition’ words on Google right now and learn them as soon as possible. Using these words in your blogs will also improve the readability of your work. Eventually, your blog will appear in the top searches.

Hack No. 4 Invest a Little in WordPress Engine

For better performance, you may also invest in the ‘SEO’ tool of WordPress Engine. It will really help you identify the drawbacks of your piece of writing. Also, if you use this tool, you will be able to write more ‘Google-Friendly’ content. In this way, just visit the WordPress plan today. And get yourself the SEO tool.

These hacks will help your blog website to show up on the first page of the Google browser. In fact, your blog website may appear on the top of the search results. Thus, this will bring more traffic that is, the number of visitors to your website. And gradually, your website will become famous among the people. These few hacks can improve the traffic of your website. Now coming towards the speed part, you need a few technical fixes which we are describing in the upcoming points-

Make Your Website Interactive and Interesting

Also remember, that a visitor would like to visit your website only if the website is interesting enough for him. Just consider your own experience. Although, you may be a 25-year-old adult, nevertheless what kind of websites do you prefer? Obviously, the ones have great graphics and an interesting design. Therefore, always make your website full of colours and interactions. By interaction we mean by having many tabs arranged for different categories. For example, if you run an E-commerce website, always remember myntra and Amazon. Both the websites have categorised their products under different website tabs. So hire the right website designer for yourself and let him know your requirements.

Limit the Size

Okay, so now you must be dreaming of the various animations and images that you would include in your website to make it interactive. But wait a minute! More use of images and animation will increase your page size. Technically, when your page size increases, the speed of loading decreases for your page. So, pay a little attention to a couple of hacks-

Hack No.1 Use Tools like ‘Page Size Checker’

There are many free tools available where you may check the size of your website page absolutely free. Page Size Checker is on of such options for you. Besides, you may also browse on Google ‘free size checker’ for websites. This would lead you to a page where your will have numerous similar options. Hence, always check the size of your page. Try to keep it within 1 MB anyhow. And if it weights beyond the prescribed limit try a few more hacks like combing the JavaScript with CSS, removing the unnecessary plugins, using offsite video hosting and many others. A professional like a website designer will help you in it.

Hack No.2 Use More External Links

To improve the SEO of your page, try to involve more external links to your page. For example, if you run a blog, always make sure that you provide links to some previous blog of yours. Alternatively, if you run an online selling platform, then always make sure that your products lead the customer to the related or similar products. It will increase the time spent by the visitor on your page. Also, it will allow the visitor to explore your website and services fully. Amazon and Myntra also use the same hack and it increased not only the time spent over their pages by the visitors. But also, it increases the chances of a visitor buying more than needed from their pages.

Hack No. 3 Use Small Sized Images

Before adding an image to your page, always check its size and format. Try to avoid too many PNGs, GIFs and even HD images. These images are indeed high in size. So, when you add them to your page, they will it automatically increases the size. Now suppose, when the prescribed limit is 1 MB for the whole page and your image size alone is 3 MBs. Of course, the page will troubleshoot and will have a poor speed. The visitors repel slow pages and prefer faster loading pages. As the demand for speed is rising high, eventually 5G networks have evolved and the 6G is also in the pipeline. So, in the world of 5G and 6G networks, you can’t get along with a slow loading website page.

Hack No. 4 Use Free Tools for Image Size Reduction

Well, if your image sizes are too large indeed. Then don’t bother. You may still upload your favourite image on your webpage. For this, you may again use the free online tools. You may try the following hacks-

Cropping the image reduces a significant amount of its size
Using JPEG format in place of PNGs and GIFs.
Browsing on Google free image size reducers and compressor.

These tricks will really help you get the least size images in the best quality.

Eradicate Redirects Categorically

Too many redirects hinder the website speed and make it slower. Redirect is the condition when a link would take the visitor to another page. Although, providing external links is a different matter. We can understand the difference between the two with an example. Suppose, I am writing the blog which you are reading and I have another detailed blog that discussed the topic ‘Redirects’ in detail. In such a case, I would provide you with the link to that page which will be an external link. It will not take you to a new page of a different website but on a different page of these same websites.

On the contrary, Redirect can be understood as when Amazon takes you to your Paytm account for the payment. Or to Payubizz payment gateway. In this case, we shift from one website or application to the other. Always, keep the number of redirects as minimum as possible. In fact, do not use them unless really required. You may use a tool named 301 permanent redirects to deal with this problem.

Block HTTP Requests

HTTP is the foundation of the web. They are important to get information from a server. Whenever a visitor opens a website, the HTTP would send a request to the site’s server and ask the server to provide the requested data. In simple words, we can call HTTP a code that is mandatory to reach a website. However, if you want to increase the speed of your website, the HTTP requests must be less in number.

Get Some ‘Cache’

Browser Cache is the temporary storage of a website. It is a sort of mechanism which would allow a website or even mobile application user to have faster access to its content. Suppose, once you have opened a webpage and it took a little longer to open up. The cacheis the mechanism that will allow the webpage to load faster as most of the data would be saved in the Cache storage. Most mobile game applications use this mechanism as they are heavier in size to load. So if you want to use this mechanism, you may opt for a few plugin options if you are using the WordPress tool. Alternatively, you ask to create some from our expert web and app designers.

Change Your Host

Now as the number of visitors grows on the webpage after implementing the above hacks. Then you will need to upgrade your host plan as well. Now it’s time to ditch your shared hosting plan and switch to dedicated website servers, serverless websites and some VPS hosting plans. The old hosting plan is unable to cope up with the increased number of visitors. Eventually, you will have to update it to maintain the new visitors as well. Otherwise, as the speed of your webpage decreases, so will decrease the number of your visitors.

So What’s the Bottom Line?

In a nutshell, we can conclude that the performance of your website depends upon its appearance and its speed. Using a few optimization hacks you may improve the speed at one hand. On the other hand, making your website look the most interactive and full of graphics and media can also bring more consumers to your page. Besides, a well-customised website page also attracts huge traffic like in the case of Amazon and Myntra.

You may try some of the above hacks on your own. And a few other hacks will require a perfect technician to help you out. So, do not waste your time and check your website performance today itself. Apply the above hacks and let your website be optimised as per the latest requirements.

Understanding Website Performance

Use the Right Language

Hack No. 1 Be Active

So by being active on your blog, we do not mean by constantly being available to cater to your audience. Rather, by being active we mean by used only the ‘active voice’ sentences in your writing. Yes, you get it right. Using passive voice sentences affects adversely the readability of your content according to Google. So, use more active sentences and short sentence for your blog.

Hack No. 2 Be Precise

Also, remember that your sentence must not exceed 20 words in a sentence. So, place a full stop any how before 20 words. It will really help your website to appear on the first page of the search. However, make sure that you do not place a full stop before a sentence is completed. It will have a negative impression on your visitors. Therefore, placing a full stop any how means to keep the sentences shorter. And it does not mean to place full stop anywhere!

Hack No. 3 Make a Transition

Hack No. 4 Invest a Little in WordPress Engine

Make Your Website Interactive and Interesting

Also remember, that a visitor would like to visit your website only if the website is interesting enough for him. Just consider your own experience. Although, you may be a 25 year old adult, but nevertheless what kind of websites do you prefer? Obviously the ones having great graphics and an interesting design. Therefore, always make your website full of colours and interactions. By interaction we mean by having many tabs arranged for different categories. For example, if you run an E-commerce website, always remember myntra and Amazon. Both the websites have categorised their products under different website tabs. So hire the right website designer for yourself and let him know your requirements.

Limit the Size

Hack No.1 Use Tools like ‘Page Size Checker’

Hack No.2 Use More External Links

Hack No. 3 Use Small Sized Images

Hack No. 4 Use Free Tools for Image Size Reduction

Cropping the image reduces a significant amount of its size
Using JPEG format in place of PNGs and GIFs.
Browsing on Google free image size reducers and compressor.

These tricks will really help you get the least size images in the best quality.

Eradicate Redirects Categorically

Too many redirects hinder the website speed and makes it slower. Redirect is the condition when a link would take the visitor to another page. Although, providing external links is a different matter. We can understand the difference between the two with an example. Suppose, I am writing the blog which you are reading and I have another detailed blog which discussed the topic ‘Redirects’ in detail. In such a case, I would provide you the link of that page which will be an external link. It will not take you to a new page of a different website but on a different page of these same websites.

On the contrary, Redirect can be understood as when Amazon takes you to your Paytm account for the payment. Or to Payubizz payment gateway. In this case we shift from one website or application to the other. Always, keep the number of redirects as minimum as possible. In fact, do not use them unless really required. You may use tool named 301 permanent redirect to deal with this problem.

Block HTTP Requests

Get Some ‘Cache’

Browser Cache is the temporary storage of a website. It is a sort of mechanism which would allow a website or even mobile application user to have faster access to its content. Suppose, once you have opened a webpage and it took a little longer to open up. Cache is the mechanism that will allow the webpage to load faster as most of the data would be saved in the Cache storage. Most of the mobile game applications use this mechanism as they are heavier in size to load. So if you want to use this mechanism, you may opt a few plugin options if you are using the WordPress tool. Alternatively, you ask to create some from our expert web and app designers.

Change Your Host

So What’s the Bottom Line?

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10 strategies for generating unique content marketing ideas in 2023

January 25, 2022September 15, 2023 by Innovexin Content Marketing, Digital Marketing6 Comments

Do you know how to write unique Content Writing?

Content marketing is crucial to grow your brand and reach the right audience. It is one of the vital aspects to focus on for the modern time marketing process. Content designed should be customer-problem solving.

If you succeed in keeping up the expectations of your customers through your content, you win the game of digital marketing. Good content helps a company to gain more customers. Without appropriate content, a business will not be able to generate leads or create a concrete email listing and hence, it will not grow and expand.

All a business needs to do is focus on the latest content marketing trends and use them to strategise content marketing. We’ll today note down all the strategies to make 2023 the best year to make most of content curation.

1. Instantaneous Demand:

Instantaneous demand is the term we can use for selling FMCG or regular use of products in the market. But when we consider content, it simply means instantaneous demand stands for quality, relevance, originality and trustworthiness in content.

The readers are always finding something new, something spicy yet interesting to get profound knowledge about a piece of news or business or product. Make sure your content is unique and reveals facts and most importantly, should meet the expectations of the readers.

The quality, readability, obviously makes your content worth the read. Readers have different demands for different content and hence, it is necessary to fulfill those demands through facts, latest information, statistical figures and much more. If you keep on giving better quality content, the response of the readers will always be positive.

With an original piece of content, it is sure that the reader or prospect will be interested to become your long term customer.

2. Focus on customer intent:

Whenever you start a business, product line, design a marketing collateral, advertisement or just making out a content, it is extremely necessary to focus on the customer and his/her wants, It’s simple.

When you manufacture or design a product or serve a business service, you have to absolutely keep in mind the perspective and point of view of the customer or buyer. Likewise, when we create content or design any marketing material, it is necessary what a customer wants.

In the year 2023, it will be a necessary task for a content curator to focus on the reader’s intent. Understand not only what your target audience or a reader is looking for but also implement the demands of a reader or your consumer.

Customer demands change with time and hence, it is recommended to highly know their demands. A business has to do an intense research and implement or execute steps to fulfill the demands of customers or readers.

3. Content Proliferation:

So have you ever heard about the term proliferation? Well, it’s not a new term but it simply means how you create and present your valuable content to the targeted readers. In the year 2023, challenge yourself to think about unique and outstanding ways to present your content and stories in front of readers.

The proliferation of content is necessary to strategize. It is necessary to spread your content on different digital platforms. The content should be in the form of video, visual image, voice podcast, reels, stories and much more.

Furthermore, you can publish this content on social media platforms like Facebook, Instagram, Twitter, LinkedIn via mobile devices. Appropriate distribution of content attracts more and more genuinely interested readers.

4. Making use of voice search:

Voice search has become one of the trendiest digital content attracting a thousand of young viewers since 2020. There are plenty of voice-enabled devices such as Alexa from Amazon, Google Home Mini or Apple’s interesting Siri voice generator, every device has a unique feature and helps to deliver your message clearly to your target audience.

Millions of people across the globe have invested in smart speakers which have helped them in solving business communication hassles and much more. Voice Search is becoming more and more popular and hence, marketers and content creators are incorporating the same into their campaigns.

Approximately 140 million Americans possess voice-activated assistant gadgets. FAQ content can also be delivered through voice-assistant gadgets. Your customers and readers will always have questions but you can use it to solve their queries and doubts in a personalized and emotional way.

In the future, not only people in the United States but people from different countries will invest in smart voice-assistant gadgets to enable the smooth functioning of the business. Also, this is one of the easiest and quickest ways to communicate your message clearly to your target audience in any part of the world.

5. Specialized content:

It’s a challenging task for startups and mid-sized businesses to build their brand recognition. And in order to build a brand and business on a larger scale in the market, it’s necessary to use extensive content and focus maximum on marketing to get the best result gradually.

Focus on building content that makes you unique over your competitors in the eyes of readers and viewers. It is necessary to include latest information, facts and statistical comparison number data to make your content real and unique.

Likewise, staying informed about the latest trends and development in the relevant niche is extremely necessary. In this way, through this content you can provide them with the solutions and fulfill their needs.

When you focus on specialized content, you can achieve three major goals:

Demonstrate your skills and competence. Expand your knowledge.
Stand out from all the competitors and you can then establish your brand in the market.
Evaluate your target audience and create content focusing on the target audience

Specialized content helps a reader to get more and more ideas about your brand, products and organization as a whole.

6. Content Strategy:

The companies, organizations and startups have successfully implemented the content creation and content marketing strategy. But these strategies were implemented with no formal documentation. As per research and studies, it is concluded that almost 41% of content marketers apply content marketing strategies without concrete strategy.

As we know, day by day the demand for content marketing is exponentially increasing and hence, the importance and significance of content marketing is also increasing at a greater pace. Therefore, it is now extremely important for documenting your strategy.

It will make your content marketing strategy efficient and organized. Content marketing strategy includes case studies, ebooks and brochure strategy, blog tactics and strategy, website content, infographics, podcast strategy, video marketing strategy, whitepapers, social media marketing content strategy, email marketing strategy and much more.

In the history of digital marketing, appropriate content marketing strategy has helped businesses to get leads and clients.

7. SEO:

Just making efficient and satisfactory content isn’t a thing. But you have to focus well on SEO (Search Engine Optimization) of the content. Content that is authentic, original and unique can be ranked higher on search engine platforms and gets more views.

Take care of readability and redundancy of content. More than 95% of readers and users only check the first page of the search results on search engine platforms. Potential viewers and prospects can also see your content and read it more if you make content worth the read. Hence, it is extremely important to optimize your content every time you upload online.

Your content should be impressive, persuasive and worth the read. Content with solutions are given more importance. Further, use vital keywords and focus on particular visitors and readers. Google and other search engine platforms can recognize your page and compute the ranking and relevancy of the content.

The content marketing team should not consider search engine optimization and content marketing as separate entities. Likewise, they actually work together to get massive success in the marketing field.

8. Artificial Intelligence (AI):

Good content, which is worth reading, always gets appreciation. And the demand for good content keeps on increasing day by day. This is simply because content marketing and content curation is one of the non-perishable marketing techniques that can help brands to accelerate sales and business as a whole.

However, writing something worth the read and connecting with real readers is a challenging task but it’s always possible. It’s simple: read more and mention the facts.

But in order to deliver bulk content in a short period of time, you can make extensive use of artificial intelligence (AI) techniques. Content operations include a lot and lots of research, discovery, editing, writing and actual distribution can also be automated easily.

You can always thank social media platforms and vast platforms like Google, Netflix, Microsoft as just because of these platforms, it has become easier to distribute bulk content in a fraction of time. Infact, artificial intelligence (AI) has become a vital part of our lives. However, we have hardly noticed the same.

As per Salesforce statistics of Marketing, more than 50% of marketers are making extensive use of artificial intelligence and more than 27% global businesses are planning to bring in artificial intelligence (AI) in the coming time.

From natural language generation (NLG) to business intelligence (BI), AI is already helping in expanding content marketing in many ways. These tools help in researching the right data, examine the same and distribute to the correct targeted audience. It literally helps in reducing human efforts, time and energy.

AI gives immeasurable success and brings out interesting changes in the content marketing for growth:

1. Delivering unique experiences including understanding the demand of an individual person.

2. Creating original and curating content

3. Extracting appropriate data, making data-driven and intelligent strategies

4. Optimizing content and making content search engine friendly to gain maximum traction.

5. Providing authenticity to a business and a brand as a whole

6. Playing along the creativity

7. Interpreting and computing results

9. Align your content with SERPs and Google Guidelines:

Convincing Google and other search engines that your content is best and unique is not an easy task. First of all you have to make sure that you follow all the Google guidelines accurately. Simultaneously, you need to be aware of plenty of opportunities you are getting at the top of search pages apart from old blue link results.

Tips:

You need to analyze the SERPs where you need to publish your content. Just discussed earlier, you need to optimize content for getting on the first page.
Review, check and revamp your content, optimizing the same for better ranking, types and opportunities.
One needs to make appropriate use of markup language to exactly understand Google and its guidelines.

10. Podcasts:

Have you ever heard about podcasts? Well, podcasts are normal audio files. These are made in the form of episodes. These episodes generally include business and marketing tips, lessons or about the brand and company as a whole.

More than 50% of people in the globe listen to podcasts to gain knowledge about the company or business of a brand. Therefore, podcasts help brands to share their stories successfully and deliver their messages to the target audience.

They give a personal touch to the listener and they can be your client as they convey emotions that touch hearts.

Takeaway:

A well-planned content curating and marketing strategy can help you to get genuine clients. Hence, you should focus on the above strategies well to make your business a success.