Tag: SMO

Geo-Tagging

by Innovexin Digital Marketing, SEO, SMO13 Comments on Geo-Tagging

Geo Tagging in SEO and Digital Marketing

With the passing times, the importance of Information and Technology is sloping upwards in an astonishing way. It is a well-known fact that today business on digital platforms has become quite obvious. Using E-commerce and social media platforms like Facebook, Instagram, and even What’s App is a necessity now-a-days. However, as the business has moved out of the four walls of physical shops, so has the marketing. Even the marketing techniques are now more dependent upon the social media platforms. However, marketing your business on social platforms also requires good SEO knowledge. In our previous blogs, we have already explained a lot about Social Media Marketing and SEO techniques. But, today we are going to introduce an all-new concept of ‘Geo-tagging.’

So, if you are curious to learn an all-new SEO or digital marketing technique or are just willing to know what geo-tagging is in social media, then stay tuned with our blog. And let’s begin with the full concept-

What is Geo Tagging?

As the term ‘Geo-Tagging’ might be appearing self-explanatory, ‘Geo’ stands for the ‘earth’ or ‘location’ while ‘tagging’ for ‘marking’ or ‘mentioning.’ So in simple words, ‘Geo-Tagging’ is marking your location. Now the next question that might bother you is that ‘tagging’ location where? Well, in digital marketing, when you post any kind of content on your social media account, you may tag your location with it.

Now let us be a little technical! In a technical sense, Geo-tagging is the mechanism of adding metadata to your posting or online content. Generally, a geo-tag may be in the form of either a proper ‘longitude’ and ‘latitude’ value or it may just be a simple place name. Now let us explain why it is important and how it improves the SEO of your posting. But before moving on to that, let us also clarify your doubt-‘What is metadata?’

What is Metadata?

In SEO, the metadata is the additional data that provides additional information about the main content of your online posting. For example when you post a product demonstration on YouTube, Instagram or any other online platform, then you may also add-

  • Time of posting

  • Host or ambassador in the video (must add if he or she is a famous personality)

  • Date of posting

  • Size of the file posted

  • The location from where you are posting (Geo-Tag)

When you add such metadata to your post, the chances of its ranking higher on the Google SERP become higher. Additionally, such data also provide relevancy and convenience to the one who is searching for content online.

What is the Benefit of Geo Tagging in Business?

However, you must have realized the importance of Geo-Tagging so far. But let us still dive into a little more details in a more comprehensive way. So, let us find certain obvious and extra-ordinary benefits of Geo-Tagging in SEO and social media marketing-

  1. Improves SEO

    Adding more metadata to your online content improves its SEO to a great extent. When the SEO improves, the chances of ranking high in the Google SERP become easier. So when people just find you via Google, you get more leads for your business.

  2. Attract the Right and Relevant Targe

    Adding Geo-tags will also bring you a relevant audience. As we also explained in our previous blog, the best in the USA has no relevance to the consumer needing service in India. So, when you Geo-tag your content, the people near you will get a chance to explore you. And people who are away from your location and are not relevant lead for you will not waste your time by calling you.

  3. Make the Right Business Expansion Plan

    However, if some people are highly mesmerised by your products and services but are away from your location, then in such a case you may also plan the expansion of your business. What you may do is simply collect their geographical location data, and group them according to their locations. Now your next move is to market your products and services in that particular location and then take all the necessary steps to expand your business there if the demands and leads are promising.

  4. Let the People Explore You

    So as we have already mentioned in the above points, Geo-tagging and adding more metadata increase your visibility to the people. Additionally, it also increases the chances of getting leads for your business from distant locations where you may plan to expand. So, let just people explore you from different locations and let your business begin a journey from local to national and then from national to international!

  5. Know Your Competitors

    Today almost every business uses digital marketing and each business is a dedicated follower of SEO techniques to rank higher. So, in such a case you may also find other businesses in your location and check for competitors. By just stalking their social media profiles, you may remain updated with the moves of your competitors and can plan defensive techniques accordingly.

What is Geo Tagging on Social Media?

So it must now be crystal-clear to you ‘what is Geo-Tagging’ and what its benefits are. Also, you must have also understood what is Geo-tagging in social media. Well, still to sum up we would say that geo-tagging is a vital part of social media marketing.

Whenever you post content in form of a video or photograph, you must be on the official social media pages of your business, you must also add your location to it. When you add your location in a social media post, it works as metadata and tends to improve the SEO of your business. Additionally, we will also give you some expert tips on using Geo-Tags in Social media and improving social media marketing techniques-

Social Media Marketing Expert Tips-

  • Always use social media marketing for your business irrespective of its size.
  • Appinnovix will suggest you to make and maintain at least-
    • Facebook
    • LinkedIn
    • Twitter and
    • Instagram pages for your business.
  • Additionally, keep on posting content on daily basis on these pages.
  • Always post short videos, Gifs, and photographs of your products and services on these social media platforms.
  • Use a combination of brand promotion animated and real videos. You may also include photographs of your business place, team, and surroundings. It will boost the trust of people in you and they will not hesitate to connect with you.
  • However, on the contrary, if you keep on posting animated and product videos and images without showing your physical workspace, then people might find it difficult to trust you.
  • Moreover, use as much metadata as you can. Do never forget to add a geo-tag to your content as it will work like local business listing site for you.

Why Geo Tagging in Social Media?

Well, the most obvious answer to this question can be that social media marketing is quite important these days, hence using geo-tags as part of metadata is an SEO technique to get listed. Additionally, Appinnovix has suggested you maintain Facebook, Twitter, Instagram, and LinkedIn pages for your business religiously. It is because the DA and PA scores of these sites are extremely high.

If your business is new and you have a well-maintained business page on either or all of these sites, then the chances of getting listed in the first 5 results on SERP are multiplied thousand times. In fact, on searching with the name of your business, your website may or may not appear on the SERP, but your social media profile definitely will!

How Do Geo Tags Work?

When you apply Geo-Tags to your social media posts or any other online content, it is often an automatic process. The social media platforms like Facebook, Instagram, LinkedIn, YouTube, and even Twitter allow you to tag your locations automatically. As soon as you type the name of your city, town, state or nation, you will find the location tag in the suggestion automatically. Check the following image-

Always remember that Google bot is an intelligent virtual reality and every time you add any form of metadata to your post, it collects and classifies it in a user-friendly manner. So let us give some more expert tips-

  • Always add real-time metadata to your online content.
  • Also, when you geo-tag your post be as specific as you can. For example, instead of adding ‘Delhi’ to your location, you must add the particular place in Delhi you are positing from like- Saket, Mehrauli, Malviyanagar, and so on. Like in the image above, the bot suggests specific locations in Chicago.
  • Moreover, remember to post product demonstrations with geo-tags and other metadata. You may also add short videos on how do you produce or manufacture the product you are dealing in.

Appinnovix Pro Tip

Now let us give you a golden tip to improve your SEO in digital marketing.Always use the following combination in all of your social media content-

The Best (the kind of service or product you provide) in (your general location-like Uttar Pradesh, New Delhi or whatever) + Geotag + Other metadata

If you will use this formula consistently on all of your social media pages, in just a couple of months the chances of appearing in top results with the Google Near Me feature will multiply by thousand times! Believe us! It will work for sure.

How Do I Geo-Tag My Location?

Geo-Tagging is possible on each and every social media platform and for all kinds of posts be images, videos, written content or even a website. Simply when you post content on social media, it will always ask you to tag people, location, and certain other relevant information. So may geo-tag your location while posting content.

Additionally, we have already explained to you to be more specific than general while creating Geo-Tag.

How Do I create a Geo-Tag?

However, creating a Geo-Tag is not rocket science but still for your reference we are providing a step-by-step guide for certain social media platforms and business listing sites-

Geo-Tagging in Facebook

While posting content on your Facebook Page, use the following steps to Geo-tag it-

  • Go to create post option on Facebook (the + sign on the top right corner of your Facebook page).
  • Then you will find the following pop-up-

geo-tagging-strategy

  • Next, you need to click on this location icon.
  • Finally, type your specific location and then post the content.
  • Use this technique for each of your Posts.

Geo Tagging in Instagram

Similarly, when you post content on the Instagram page, you will find a similar interface. Then-

  • Go to the create post option on your Instagram Page (+ Sign on the top right corner).
  • Then you will find the following pop-up

geo-tagging-strategy

  • Here just choose the content you are willing to post.
  • Then you will need to click on ‘next’, you may apply a filter as well and then see the following options afterwards-

geo-tagging-instagram

  • So now you may add your specific location with this option above.

In a similar way, you may apply Geo-Tags on other social platforms as well like YouTube, LinkedIn, Google Business and all others.

How Do I Create a Geo-Tag on Google Maps?

We can geo-tag not only the photos, videos, and written posts on social media, but we can also geo-tag our business! Surprised? Well, that’s genuinely true! We can geo-tag our business in two ways-

  1. Adding it to Google Maps

The easiest way to geo-tag your business is to open Google maps on your phone or PC. If you are using your PC then open the location of your business in Google maps. Then just right-click on the map where your business exists. You will find many options and one of them will be ‘Add a Missing Place.’ Then click on this option and just add your business on Google Maps. Here your business is Geo-tagged.

  1. Creating a Google Business Profile

Alternatively, also by creating a business listing on Google, one can geo-tag his business. As you create the profile, make sure that you add the most accurate business address in the listing. And your business will be listed and geo-tagged in a couple of minutes.

However, if you are not aware of how to create a Google Business Listing, then you may read our previous blog by clicking here-

Concluding Remarks

So today we have taught you one simple yet exciting technique for improving the SEO of your business profile. You may use this technique for all your social media platforms and can avail the benefits of social media marketing to a great extent. So don’t think too much and create your social media pages and YouTube channel today itself. Create attractive profiles on these social media platforms and keep them up to date. And post good content with all forms of real-time metadata, especially Geo-Tags, and see the magic works for your business.

SEO Tools Free & Paid

by Innovexin Digital Marketing, SEO, SMO17 Comments on SEO Tools Free & Paid

10 Best Free and Paid SEO Tools for Search Engine Optimization

Ranking top in the Google search result page (SERP) is the dream of every business. As we discussed in one of our previous blogs, to rank among the top results of SERP, the content of a webpage needs to be in compliance with what Google likes. Also, we promised you in the previous blog, that we discuss some top tools to improve the Search Engine Optimization of your webpage or blog in detail. So, in this blog, we are revealing the 10 best free and paid SEO tools that can make your business rank the highest in the Google SERPs in 2022.

In this blog, we are going to list 7 free and 3 paid Search Engine Optimization tools that can optimize your webpage in an astonishing manner. Also, we will reveal such ‘tools’ to you that you use daily but you are unaware of. So, if you want your business to appear in the top search results, then let’s start-

Best Free Search Engine Optimization Tools

1. Google Suggestions

Google is artificial intelligence. But, it is smart enough to be independent. Whenever you get to search for something on Google, you must notice that it gives you an auto-suggestion. These suggestions are not merely guessed works by Google, but they are the most searched ‘keywords’ globally. So whenever you begin to write a blog, always pay keen attention to what the Google search bar is suggesting to you. Always make a list of them and then try to infuse these keywords in your article or blog post. This will astonishingly improve the optimisation of your blog.

2. Google Business Profile

Suppose, today you are going out with your friends to dine in a restaurant or maybe you are looking for a boutique nearby. Your first move will usually be to search the relevant business with the ‘near me’ option. Does Google collect this information on its own? In a word, no! Google offers a Google Business Profile feature where you may list your business. Just search ‘Google Business Profile’ on Google. Then, if you have a business then list it on Google. Always provide as much information as possible. This way, whenever someone will search for a business or service similar to yours, your business will also list on the SERP page.

Although, always remember that you provide complete information and use keywords like ‘best (your business type boutique/coaching/restaurant etc.)’, ‘top (your business) in (your location)’ and so on. Also, if possible, then ask a few of your clients to rate your business on Google. Google likes top-rated businesses a lot. So if you have maximum stars from your clients, the possibilities of your ranking higher will multiply further.

3. Google Analytics

Now Google Analytics is a tool that many of us may not be aware of. Google Analytics if free of cost service that Google offers. It provides insights into the website traffic and the visitors’ behaviours. Google Analytics is usually the favourite of the E-commerce platforms as it provides real-time customer data. For example, the number of visitors in a month, most-visited products and so on. The collection of real-time consumer data will facilitate you to plan your deals if you are running an online store or online business. Also, Google Analytics is a simple process and by searching ‘Google Analytics’ in the search bar, you can go directly to the signup page.

4. Grammarly and Hemmingway

Grammarly and Hemmingway are other tools that many of us might be using currently. Most of us use Grammarly if English is not our first language. Grammarly corrects the grammatical errors in our content. As said earlier, Google is smart enough to understand whatever we post on it. As a matter of fact, if the grammar of our content is full of errors, it will worsen the readability of the content. Eventually, the content will lack proper meaning and thus Google is not going to list it at all. So, always use Grammarly to write error-free. You can search ‘add Grammarly to chrome’ and can install it to your browser free-of-cost.

Additionally, Google is also a company that aims at profit maximization. It wants to reach and target a global audience. Not everyone in this world is an English speaker and we as Indians know this fact really well. Therefore, if you are a literary pro and follow Shakespeare religiously while writing the content, then, unfortunately, Google will never like you. In fact, Google lists only that content on the top searches that has simple, short and easy to understand sentences. Remember, your English textbook in Class I? Well, you must as it gives you a model writing. Hemmingway is a free tool where you may paste your content and check how much of it is easy or difficult to understand.

5. Google Page Speed Insights

Also remember, that experts will always suggest you write for the audience and not for the Google bot. So, merely mastering the readability and SEO will not work for you. Always remember that your audience will visit your page again and again, only when you are able to provide engaging content to them. Additionally, your website must also be engaging enough for them. Also, if your webpage is taking too much loading time, the audience will begin to repel you from your site. As a result, the bounce rate on your site will increase.

Therefore, always ensure that your webpage is quicker to load. You may try the Google page speed insights tool free of cost. Just copy-paste the URL in this tool and it will give a quick insight on how much time your webpage is taking to load. Additionally, it will rate the speed on a scale of 0-100 along with providing you with useful suggestions for improvement.

6. Answer the Public

In one of our previous blogs, we told you about the long tail and short tail keywords. Long-tail keywords are growing popular day by day. It is because people are now specific in their searches. Usually, they try to find simple and straightforward answers to their questions. Answer the Public is a platform that can suggest you good long-tail keywords to target a specific audience, for a short tail keyword. Now you must be thinking, what’s the benefit of it? Well, in the present-day context, there is a trend of searching a whole question on Google. Nobody these days searches keywords like ‘dog’, ‘cat’ or ‘dog care’ as it usually lists the relevant businesses near to you.

Eventually, people rather like to search queries such as ‘how to take care of the dog?’, ‘what kind of food is best for a Labrador dog?’, ‘how to take care of a cat at home?’ and so on. All these questions are indeed ‘long-tail keywords’ that can bring you more traffic. Thus, you must focus more on answering these queries in your content and ‘Answer the Public’ can suggest you such long keywords.

7. SERPSim

Meta Title and Meta Description are crucial to your content. While Meta title is the title of your content that appears in blue colour on the SERP. A Meta description is a description we find under the Meta title on the SERP. Always make sure, the Meta title and description both contain the keyword. Be specific about the character limits we discussed in one of the previous blogs. Additionally, you may try SERPSim-a free of cost tool that lets you know in advance how your content will appear on the search page. It will definitely help you make your SERP result appear more Google and reader-friendly. Apart from this, SERPSim will also let you have some feedback and suggestions to optimize your Meta title and description.

best-seo-tools

Best Paid SEO Tools

Now, it’s time to discuss a few premium or paid SEO tools. The only difference between the free and paid SEO tools is that the paid tools bring you an ‘all at one place’ experience. It is because SEO is an art and a science. Great coordination between all the parts of SEO is important to rank high in the SERP. However, using different tools for different parts can be time-taking and tiring. But, using a paid tool can save time and effort. So, the best 3 paid SEO tools that we would like to suggest along with their pros and cons are-

1. Semrush

Semrush is one of the best-paid SEO tools. It is a combo of keyword research, backlink creator, content optimization and rank tracking SEO tools. However, this tool is extremely costly, but it is one of the most comprehensive tools which can save you a great deal of time. Semrush Pro can cost up to $549.95 per month with all the important business features. However, the features you get here will save you a lot of time and effort.

Pros of Semrus

  • All at one place experience
  • Saves time and efforts

Cons of Semrush

  • Extremely costly
  • Does not provide readability information.

2. ContentKing

ContentKing is another paid SEO tool that facilitates its user to acquire real-time crawling data on websites. By continuously monitoring your webpage and providing you suggestions to improve your on-page SEO, ContentKing helps you improve your webpage performance. However, merely monitoring the site is not sufficient to improve SEO, yet many SEO experts use the paid version of ContentKing for its real-time SEO auditing and management features. Additionally, we can list the advantages and disadvantages of ContentKing as below-

Pros
  • Continuously monitors the webpage.
  • Check for crawling.
  • Provides real-time data.
  • Generates feedbacks.
Cons
  • Does not provide a one place experience.
  • Therefore, less value for money.

3. Yoast SEO for WordPress

Finally, we would list Yoast SEO for WordPress as the best-paid SEO tool in 2022. On one hand, it is not only the least costly in comparison to its competitors, on the other, but it also provides you with an ‘everything at one place’ experience. Yoast SEO does not only provide you readability score but also the SEO efficiency report while writing the content. So with the help of this tool, you may rectify your errors even before publishing the content. Yoast SEO for WordPress will not only provide you with readability suggestions but will also let you write the accurate Meta title and description.

The tool will also enable you to check the accuracy of keyword distribution in your content. So, we would highly recommend every content writer Yoast SEO, especially to beginners. In fact, after using this tool for a couple of months, you will not even need an SEO tool. It is because you will get trained in writing the most accurate content.

Pros
  • All in one place experience (backlink, outbound link, readability, feedbacks, Meta title and description, key phrase distribution suggestions, image SEO and more).
  • Easy to use.
  • Also, makes you trained in content writing just within a couple of months.
Cons
  • A little costly, although less than the competitors.
  • Works slow sometimes.

Final Thoughts: What to Choose Paid or Unpaid SEO Tools?

Well, in conclusion, we would say that content writing is an art and science both. The writer must be conscious while writing and must never be writing altogether for the Google bot or even for the audience. But there must be coordination between the two. Using free or paid tools-both are fine. However, personally, we recommend Yoast. However, even if you follow a few tips from our site for SEO, you will definitely master the art of content writing. So just remember a few do’s and don’ts while writing content for publishing online-

  • Always frame short sentences.
  • Use more and more transition words like ‘however’, ‘although’, ‘because’ and so on.
  • Make use of Grammarly always.
  • Also, use your keywords at least 1% times of your content. (For example, if you write a 100 words content then use the keyword at least once or twice).
  • Make your content short, crisp, engaging but also informative.

And now you are all set to conquer the world of SEO and rank higher in the SERPs results.

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