Almost every kind of business today has an online presence. Website pages and mobile apps are one of the main assets of a business these days. However, as almost every business has an online presence today, it becomes difficult for Google to list all the businesses on the very first page of its Search Engine Result Page (SERP). Therefore, Google gives ‘preference’ to a particular type of content. So, making Google list your business on the top-most search results is an art and a science. This unique combination of art and science is Search Engine Optimization or SEO.
However, to learn these tactics from a professional institute might cost you more than 10,000/- apart from a time period of 6 months or more. But, Appinnovix brings you the 10 easy and powerful SEO tips to boost traffic for your website free of cost in this blog. So, if you want to become an SEO expert and want to boost traffic for your website blog, then continue reading this ultimate guide to SEO writing-
Get the Keyword
Before beginning to write, you must have a piece of good background knowledge about the keywords. Actually, keywords are not rocket science at all. In fact, the concept of keywords is quite simple. Just remember whenever you need to search for something on Google, what do you do? Obviously, you will first take your phone or laptop. Then you will open Google (or Safari) and will type the thing you want to search on the search bar. Now just focus on what you have typed! Whatever you type as a searcher is a keyword. It would be rather clear with the help of an example. Just suppose we both are looking for an app development company for our business near us. What else we can type other than ‘the best app development company near me?
In this way, keywords are certain common words that every searcher would use while searching a particular kind of content. So, before starting to write make a list of all the possible keywords and make sure that you use your keyword throughout your article. Also, remember that your keyword must be 1% of your text. So, if you are writing an article of 1000 words, try to use your keyword 100 times. Moreover, remember these pro tips as well-
Pro Tips for Keyword Research
Never use keywords more than 1%, it will make the visibility of your article worst.
Do never insert the keywords forcefully, but in SEO it must appear effortless.
For example, if we are writing about SEO in this article, it does not mean that we use the word forcefully in every line.
Rather, one must use the keyword in a subtle manner.
Also, remember that there are many kinds of keywords such as long-tail, short-tail, primary and secondary.
So, never stay dependent upon primary keywords only, but SEO rule states that always choose secondary keywords as well and use them once or twice in your article.
For example, in this article apart from ‘SEO’ being our primary keyword, there are also secondary keywords like ‘keyword’, ‘traffic’, ‘website’ and many other related terms that are often together or inter-linked.
Google is really smart and it lists those articles up that seeks to provide detailed information on a topic.
So, as you use secondary keywords also, Google will have an ‘idea’ that you are providing a detailed information about the whole concept.
Then, it is likely to list your article on top of the SERP.
Also, Appinnovix will try to cover everything about SEO keywords in-depth in its upcoming blogs. As the topic of SEO keywords is vast to learn. So, wait for that and stay connected. However, as for now let us move on to other pros easy and powerful SEO Tips to Boost Traffic for Your Website-
Explore and Utilize MS Word Headers
Google loves well-organized content. So never write your content without headers. You can find the Heading options in MS word. Use them to boost the SEO-friendliness of your content and attract heavy traffic to your website page. As you open your MS word and start typing on it, you will find the Heading options on the right-hand side of the ‘Home’ tab ribbon. So, always plan your content before starting to write and remember-
Use Heading 1 (H1) only for the main title of your content.
Then, use Heading 2 (H2) format for the sub-points. For example, in this particular article, Appinnovix has used H1 for its main title only ‘10 Easy and Powerful SEO Tips to Boost Traffic for Your Website.’ Whereas, the rest of the headings (from 1-10) are in H2 format.
Also, you can further subdivide your H2 content into sub-points and use the Heading 3 (H3) format as well.
Additionally and most importantly, always try to use your primary keywords in the headings as much as possible.
Make Short Sentences
here is another tip is 10 easy and powerful SEO tips, Are you a literature graduate or post-graduate? Do you love to write a lot? Writing is your passion? Do you love to write in a fancy and flowery language? Are you a pro in English idioms and possess a master vocabulary? Well if yes, then please remember that Google is not the platform to ‘showcase’ your writing skills. SEO writing is a technical thing that has nothing to do with the literature. It might hurt you, but the truth is bitter always! Google never likes fancy language and tough vocabulary. In fact, you must be aware that Google itself is a business organization and its target audience is the global population. Also, English is not the first language of all. It is a global language, but many countries with a big population such as China, Pakistan and even India still lack proficiency in it. Google knows this really well. So remember-
You must write only short sentences.
In fact, ideally, the length of your sentences must not exceed 20 words.
Also, try to use short and simple vocabulary as Google does not like words with more than 2 or a maximum of 3 syllables.
So avoid using idioms, phrases, difficult vocabulary on your website blog.
Also, you may take it another way. Suppose a visitor visited your page but he is able to understand what you have written, then you lose a part of traffic right there.
Write Longer Articles
However, your sentences must be short but the length of your article must be longer. It must never be below 300 words (excluding the headings). Also, if you have enough time try to write at least 2500 word content for your page in a single post. It is because Google lists longer articles and blog posts in the top SERPs. So always write such content that provides as much information as possible on a topic. This will improve the SEO of your webpage and will bring more traffic to your websites. However, one thing you must always remember. Never write only for the purpose of SEO. In fact, the website traffic and SEO are altogether different things.
Suppose, if you are running a fashion blog and you have many people in your social circle who likes your fashion sense. Then, in such a case you already have a built audience that will act as and generate traffic for your website and you just need to focus on the promotion of your blog. However, still, you must keep in mind the SEO rules. In this way, even if Google does not list your blog on the first 5 search results, it will not affect your existing traffic. People who like your fashion sense and love to read you will visit your page on their own and you will have to depend least on Google.
No Similarity in Consecutive Sentences
the most important point is 10 easy and powerful SEO tips, Consecutive sentences are those sentences in continuation after the full stop. None of the consecutive sentences must be beginning with the same first word at all in SEO writing. For example, remember writing the ‘Myself’ essay in your primary classes, where each sentenced started with either ‘I’ or ‘My’ after every full-stop. Please do not repeat that in your SEO writing. However, your website traffic may not have an issue with that. But, Google will not like it. Yes! It is true! So always keep in mind that you begin each sentence after full-stop with a different word. However, you may repeat the word in alternative sentences like the following example-
Appinnovix is the best web and app development company in India.
It has a multinational existence.
Appinnovix also provides software solutions to businesses.
Just have a look at these sentences. No two consecutive sentences have the same first word. In short, try to maintain variety in your sentences and avoid repeating the same first word in consecutive sentences. It will really improve the SEO of your page and will help you get more traffic.
30% of Your Content Must be Transition Word
Transition words are those words that make you transit smoothly from one sentence to other. Using transition words will let the reader or your traffic feel that you are engagingly talking to them. For example, the most popular transition words in SEO include- Also, As well, But, However, If, Moreover, Nevertheless, Then and many others.
These words will not only bring good readability to your blog post but also will help you bring variety in your sentences. Just contemplate the following example-
- However, Appinnovix is a web and app development company.
- But, Appinnovix also provides software development services.
- Also, Appinnovix has recently developed HR analytics software solutions for businesses.
In the above example, it is evident that in spite of using the same ‘keyword’ repeatedly, the writer has smartly avoided the similarity of the first word in consecutive sentences. So, you may use transition words also as a trick in your article.
Do Not Use Passive Voice in Your Article
Also remember the most important thing in 10 easy and powerful SEO tips, that Google does not like passive sentences. Especially, when you are writing a digital marketing blog, the business would prefer you to write a ‘call to action copy. Call to Action (CTA) copy is a piece of writing which seeks to convince the reader to perform some action such as-
Connect with us
Call us today
Reach us out
Click here
Read this article
And so on. So, Google gives preference to active copies only in SEO writing. Therefore, never used passive sentences in your article. But always write active sentences. It will really improve your SEO and will help you generate traffic for your website or blog post. Also, if you do not believe us, then we would suggest you search for anything of your interest right now and go through the first 3 articles listed on top of SERP. You will definitely find, that all the top listed articles are in active voice only.
Use More Bullets
Additionally tip on 10 easy and powerful SEO tips, you must also remember that reading a book written in long paragraphs makes most of us feel bored. Get nostalgic about your school and college days. Even if you were the topper of your batch, remember that toppers were 3 or 5 only. But back-benchers and those who studied a day before the exam were more than 40. So, you can analyse from here that the majority of the people are not keen readers. Therefore, always make your piece of writing short, crisp and to-the-point. Also, use as many bullet points as possible.
In bullets, the short points are easier to read and are less monotonous. However, you will find many readers who if find an article without short bullets and proper headings, will not even read even a single line of it. Rather, he would jump to some other site. All your SEO skills then will go in vain.
Avoid Tables Please unless you have a Ready Audience
Moreover, if you are one of the toppers of your school and college days, then definitely your note-making skills must be excellent. In fact, usually good students only turn to write as a profession. Therefore, if you are reading our article about SEO writing and website traffic, then you must be a good student of your time (most probably). So, you must be in habit of adding tables and charts to your piece of writing. However, it is the rule of SEO that tables worsen the readability of your content in the world of technology. They might help you organize your content, but they decrease the readability.
So, if you are a beginner and you are still looking for traffic or an audience, then you must avoid using tables. However, if you already have a great number of readers to act as traffic to your website, then you can do anything that you want. From using tablets to not using any keyword at all! In that case, your focus must be to please your audience and not Google.
Focus on the Meta Title and Meta Description
Finally, we would give you a technical tip. Always focus on two things while writing an SEO article or blog- Meta title and Meta description. Do not get confused with the Meta title and Meta description, they are not rocket science at all. Firstly, to define Meta title, it is the blue coloured title on the SERP that appear in the list when you search for something. Likewise, under these blue coloured titles, you will find short descriptions about them. It is a Meta description. Now always remember that-
Your Meta title must be in H1 format.
Also, it must not exceed 60 characters in word (with spaces)
Moreover, your primary keyword must always be in the metal title and in the description both.
Also, your meta description must be between 120 to 130 characters (with space)
If you follow all these tips religiously, then you will surely master the SEO of your webpage.
Final Thoughts on 10 easy and powerful SEO tips
In this blog, Appinnovix has focused specifically on your SEO skill development. We have provided you with an ultimate guide to improve optimize your web page and bring heavy traffics to your blog posts. Also, if you want to learn more then you may also try some of our other articles. However, if you are a beginner in the world of SEO writing, then this post will help you to a great extent. So, try these tips once and see how your readability and SEO booms.
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