SEO Tools Free & Paid

10 Best Free and Paid SEO Tools for Search Engine Optimization

Ranking top in the Google search result page (SERP) is the dream of every business. As we discussed in one of our previous blogs, to rank among the top results of SERP, the content of a webpage needs to be in compliance with what Google likes. Also, we promised you in the previous blog, that we discuss some top tools to improve the Search Engine Optimization of your webpage or blog in detail. So, in this blog, we are revealing the 10 best free and paid SEO tools that can make your business rank the highest in the Google SERPs in 2022.

In this blog, we are going to list 7 free and 3 paid Search Engine Optimization tools that can optimize your webpage in an astonishing manner. Also, we will reveal such ‘tools’ to you that you use daily but you are unaware of. So, if you want your business to appear in the top search results, then let’s start-

Best Free Search Engine Optimization Tools

1. Google Suggestions

Google is artificial intelligence. But, it is smart enough to be independent. Whenever you get to search for something on Google, you must notice that it gives you an auto-suggestion. These suggestions are not merely guessed works by Google, but they are the most searched ‘keywords’ globally. So whenever you begin to write a blog, always pay keen attention to what the Google search bar is suggesting to you. Always make a list of them and then try to infuse these keywords in your article or blog post. This will astonishingly improve the optimisation of your blog.

2. Google Business Profile

Suppose, today you are going out with your friends to dine in a restaurant or maybe you are looking for a boutique nearby. Your first move will usually be to search the relevant business with the ‘near me’ option. Does Google collect this information on its own? In a word, no! Google offers a Google Business Profile feature where you may list your business. Just search ‘Google Business Profile’ on Google. Then, if you have a business then list it on Google. Always provide as much information as possible. This way, whenever someone will search for a business or service similar to yours, your business will also list on the SERP page.

Although, always remember that you provide complete information and use keywords like ‘best (your business type boutique/coaching/restaurant etc.)’, ‘top (your business) in (your location)’ and so on. Also, if possible, then ask a few of your clients to rate your business on Google. Google likes top-rated businesses a lot. So if you have maximum stars from your clients, the possibilities of your ranking higher will multiply further.

3. Google Analytics

Now Google Analytics is a tool that many of us may not be aware of. Google Analytics if free of cost service that Google offers. It provides insights into the website traffic and the visitors’ behaviours. Google Analytics is usually the favourite of the E-commerce platforms as it provides real-time customer data. For example, the number of visitors in a month, most-visited products and so on. The collection of real-time consumer data will facilitate you to plan your deals if you are running an online store or online business. Also, Google Analytics is a simple process and by searching ‘Google Analytics’ in the search bar, you can go directly to the signup page.

4. Grammarly and Hemmingway

Grammarly and Hemmingway are other tools that many of us might be using currently. Most of us use Grammarly if English is not our first language. Grammarly corrects the grammatical errors in our content. As said earlier, Google is smart enough to understand whatever we post on it. As a matter of fact, if the grammar of our content is full of errors, it will worsen the readability of the content. Eventually, the content will lack proper meaning and thus Google is not going to list it at all. So, always use Grammarly to write error-free. You can search ‘add Grammarly to chrome’ and can install it to your browser free-of-cost.

Additionally, Google is also a company that aims at profit maximization. It wants to reach and target a global audience. Not everyone in this world is an English speaker and we as Indians know this fact really well. Therefore, if you are a literary pro and follow Shakespeare religiously while writing the content, then, unfortunately, Google will never like you. In fact, Google lists only that content on the top searches that has simple, short and easy to understand sentences. Remember, your English textbook in Class I? Well, you must as it gives you a model writing. Hemmingway is a free tool where you may paste your content and check how much of it is easy or difficult to understand.

5. Google Page Speed Insights

Also remember, that experts will always suggest you write for the audience and not for the Google bot. So, merely mastering the readability and SEO will not work for you. Always remember that your audience will visit your page again and again, only when you are able to provide engaging content to them. Additionally, your website must also be engaging enough for them. Also, if your webpage is taking too much loading time, the audience will begin to repel you from your site. As a result, the bounce rate on your site will increase.

Therefore, always ensure that your webpage is quicker to load. You may try the Google page speed insights tool free of cost. Just copy-paste the URL in this tool and it will give a quick insight on how much time your webpage is taking to load. Additionally, it will rate the speed on a scale of 0-100 along with providing you with useful suggestions for improvement.

6. Answer the Public

In one of our previous blogs, we told you about the long tail and short tail keywords. Long-tail keywords are growing popular day by day. It is because people are now specific in their searches. Usually, they try to find simple and straightforward answers to their questions. Answer the Public is a platform that can suggest you good long-tail keywords to target a specific audience, for a short tail keyword. Now you must be thinking, what’s the benefit of it? Well, in the present-day context, there is a trend of searching a whole question on Google. Nobody these days searches keywords like ‘dog’, ‘cat’ or ‘dog care’ as it usually lists the relevant businesses near to you.

Eventually, people rather like to search queries such as ‘how to take care of the dog?’, ‘what kind of food is best for a Labrador dog?’, ‘how to take care of a cat at home?’ and so on. All these questions are indeed ‘long-tail keywords’ that can bring you more traffic. Thus, you must focus more on answering these queries in your content and ‘Answer the Public’ can suggest you such long keywords.

7. SERPSim

Meta Title and Meta Description are crucial to your content. While Meta title is the title of your content that appears in blue colour on the SERP. A Meta description is a description we find under the Meta title on the SERP. Always make sure, the Meta title and description both contain the keyword. Be specific about the character limits we discussed in one of the previous blogs. Additionally, you may try SERPSim-a free of cost tool that lets you know in advance how your content will appear on the search page. It will definitely help you make your SERP result appear more Google and reader-friendly. Apart from this, SERPSim will also let you have some feedback and suggestions to optimize your Meta title and description.


Best Paid SEO Tools

Now, it’s time to discuss a few premium or paid SEO tools. The only difference between the free and paid SEO tools is that the paid tools bring you an ‘all at one place’ experience. It is because SEO is an art and a science. Great coordination between all the parts of SEO is important to rank high in the SERP. However, using different tools for different parts can be time-taking and tiring. But, using a paid tool can save time and effort. So, the best 3 paid SEO tools that we would like to suggest along with their pros and cons are-

1. Semrush

Semrush is one of the best-paid SEO tools. It is a combo of keyword research, backlink creator, content optimization and rank tracking SEO tools. However, this tool is extremely costly, but it is one of the most comprehensive tools which can save you a great deal of time. Semrush Pro can cost up to $549.95 per month with all the important business features. However, the features you get here will save you a lot of time and effort.

Pros of Semrus

  • All at one place experience
  • Saves time and efforts

Cons of Semrush

  • Extremely costly
  • Does not provide readability information.

2. ContentKing

ContentKing is another paid SEO tool that facilitates its user to acquire real-time crawling data on websites. By continuously monitoring your webpage and providing you suggestions to improve your on-page SEO, ContentKing helps you improve your webpage performance. However, merely monitoring the site is not sufficient to improve SEO, yet many SEO experts use the paid version of ContentKing for its real-time SEO auditing and management features. Additionally, we can list the advantages and disadvantages of ContentKing as below-

  • Continuously monitors the webpage.
  • Check for crawling.
  • Provides real-time data.
  • Generates feedbacks.
  • Does not provide a one place experience.
  • Therefore, less value for money.

3. Yoast SEO for WordPress

Finally, we would list Yoast SEO for WordPress as the best-paid SEO tool in 2022. On one hand, it is not only the least costly in comparison to its competitors, on the other, but it also provides you with an ‘everything at one place’ experience. Yoast SEO does not only provide you readability score but also the SEO efficiency report while writing the content. So with the help of this tool, you may rectify your errors even before publishing the content. Yoast SEO for WordPress will not only provide you with readability suggestions but will also let you write the accurate Meta title and description.

The tool will also enable you to check the accuracy of keyword distribution in your content. So, we would highly recommend every content writer Yoast SEO, especially to beginners. In fact, after using this tool for a couple of months, you will not even need an SEO tool. It is because you will get trained in writing the most accurate content.

  • All in one place experience (backlink, outbound link, readability, feedbacks, Meta title and description, key phrase distribution suggestions, image SEO and more).
  • Easy to use.
  • Also, makes you trained in content writing just within a couple of months.
  • A little costly, although less than the competitors.
  • Works slow sometimes.

Final Thoughts: What to Choose Paid or Unpaid SEO Tools?

Well, in conclusion, we would say that content writing is an art and science both. The writer must be conscious while writing and must never be writing altogether for the Google bot or even for the audience. But there must be coordination between the two. Using free or paid tools-both are fine. However, personally, we recommend Yoast. However, even if you follow a few tips from our site for SEO, you will definitely master the art of content writing. So just remember a few do’s and don’ts while writing content for publishing online-

  • Always frame short sentences.
  • Use more and more transition words like ‘however’, ‘although’, ‘because’ and so on.
  • Make use of Grammarly always.
  • Also, use your keywords at least 1% times of your content. (For example, if you write a 100 words content then use the keyword at least once or twice).
  • Make your content short, crisp, engaging but also informative.

And now you are all set to conquer the world of SEO and rank higher in the SERPs results.

Some Useful links:

Mobile App Development Company

Web Design and Development Company
Digital Marketing Company

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10 Easy and Powerful SEO Tips to Boost Traffic for Your Website

Almost every kind of business today has an online presence. Website pages and mobile apps are one of the main assets of a business these days. However, as almost every business has an online presence today, it becomes difficult for Google to list all the businesses on the very first page of its Search Engine Result Page (SERP). Therefore, Google gives ‘preference’ to a particular type of content. So, making Google list your business on the top-most search results is an art and a science. This unique combination of art and science is Search Engine Optimization or SEO.

However, to learn these tactics from a professional institute might cost you more than 10,000/- apart from a time period of 6 months or more. But, Appinnovix brings you the 10 easy and powerful SEO tips to boost traffic for your website free of cost in this blog. So, if you want to become an SEO expert and want to boost traffic for your website blog, then continue reading this ultimate guide to SEO writing-

  1. Get the Keyword

Before beginning to write, you must have a piece of good background knowledge about the keywords. Actually, keywords are not rocket science at all. In fact, the concept of keywords is quite simple. Just remember whenever you need to search for something on Google, what do you do? Obviously, you will first take your phone or laptop. Then you will open Google (or Safari) and will type the thing you want to search on the search bar. Now just focus on what you have typed! Whatever you type as a searcher is a keyword. It would be rather clear with the help of an example. Just suppose we both are looking for an app development company for our business near us. What else we can type other than ‘the best app development company near me?

In this way, keywords are certain common words that every searcher would use while searching a particular kind of content. So, before starting to write make a list of all the possible keywords and make sure that you use your keyword throughout your article. Also, remember that your keyword must be 1% of your text. So, if you are writing an article of 1000 words, try to use your keyword 100 times. Moreover, remember these pro tips as well-

Pro Tips for Keyword Research

  • Never use keywords more than 1%, it will make the visibility of your article worst.
  • Do never insert the keywords forcefully, but in SEO it must appear effortless.
  • For example, if we are writing about SEO in this article, it does not mean that we use the word forcefully in every line.
  • Rather, one must use the keyword in a subtle manner.
  • Also, remember that there are many kinds of keywords such as long-tail, short-tail, primary and secondary.
  • So, never stay dependent upon primary keywords only, but SEO rule states that always choose secondary keywords as well and use them once or twice in your article.
  • For example, in this article apart from ‘SEO’ being our primary keyword, there are also secondary keywords like ‘keyword’, ‘traffic’, ‘website’ and many other related terms that are often together or inter-linked.
  • Google is really smart and it lists those articles up that seeks to provide detailed information on a topic.
  • So, as you use secondary keywords also, Google will have an ‘idea’ that you are providing a detailed information about the whole concept.
  • Then, it is likely to list your article on top of the SERP.

Also, Appinnovix will try to cover everything about SEO keywords in-depth in its upcoming blogs. As the topic of SEO keywords is vast to learn. So, wait for that and stay connected. However, as for now let us move on to other pros easy and powerful SEO Tips to Boost Traffic for Your Website-


  1. Explore and Utilize MS Word Headers

Google loves well-organized content. So never write your content without headers. You can find the Heading options in MS word. Use them to boost the SEO-friendliness of your content and attract heavy traffic to your website page. As you open your MS word and start typing on it, you will find the Heading options on the right-hand side of the ‘Home’ tab ribbon. So, always plan your content before starting to write and remember-

  • Use Heading 1 (H1) only for the main title of your content.

  • Then, use Heading 2 (H2) format for the sub-points. For example, in this particular article, Appinnovix has used H1 for its main title only ‘10 Easy and Powerful SEO Tips to Boost Traffic for Your Website.’ Whereas, the rest of the headings (from 1-10) are in H2 format.

  • Also, you can further subdivide your H2 content into sub-points and use the Heading 3 (H3) format as well.

  • Additionally and most importantly, always try to use your primary keywords in the headings as much as possible.

  1. Make Short Sentences

here is another tip is 10 easy and powerful SEO tips, Are you a literature graduate or post-graduate? Do you love to write a lot? Writing is your passion? Do you love to write in a fancy and flowery language? Are you a pro in English idioms and possess a master vocabulary? Well if yes, then please remember that Google is not the platform to ‘showcase’ your writing skills. SEO writing is a technical thing that has nothing to do with the literature. It might hurt you, but the truth is bitter always! Google never likes fancy language and tough vocabulary. In fact, you must be aware that Google itself is a business organization and its target audience is the global population. Also, English is not the first language of all. It is a global language, but many countries with a big population such as China, Pakistan and even India still lack proficiency in it. Google knows this really well. So remember-

  • You must write only short sentences.

  • In fact, ideally, the length of your sentences must not exceed 20 words.

  • Also, try to use short and simple vocabulary as Google does not like words with more than 2 or a maximum of 3 syllables.

  • So avoid using idioms, phrases, difficult vocabulary on your website blog.

  • Also, you may take it another way. Suppose a visitor visited your page but he is able to understand what you have written, then you lose a part of traffic right there.

  1. Write Longer Articles

However, your sentences must be short but the length of your article must be longer. It must never be below 300 words (excluding the headings). Also, if you have enough time try to write at least 2500 word content for your page in a single post. It is because Google lists longer articles and blog posts in the top SERPs. So always write such content that provides as much information as possible on a topic. This will improve the SEO of your webpage and will bring more traffic to your websites. However, one thing you must always remember. Never write only for the purpose of SEO. In fact, the website traffic and SEO are altogether different things.

Suppose, if you are running a fashion blog and you have many people in your social circle who likes your fashion sense. Then, in such a case you already have a built audience that will act as and generate traffic for your website and you just need to focus on the promotion of your blog. However, still, you must keep in mind the SEO rules. In this way, even if Google does not list your blog on the first 5 search results, it will not affect your existing traffic. People who like your fashion sense and love to read you will visit your page on their own and you will have to depend least on Google.

  1. No Similarity in Consecutive Sentences

the most important point is 10 easy and powerful SEO tips, Consecutive sentences are those sentences in continuation after the full stop. None of the consecutive sentences must be beginning with the same first word at all in SEO writing. For example, remember writing the ‘Myself’ essay in your primary classes, where each sentenced started with either ‘I’ or ‘My’ after every full-stop. Please do not repeat that in your SEO writing. However, your website traffic may not have an issue with that. But, Google will not like it. Yes! It is true! So always keep in mind that you begin each sentence after full-stop with a different word. However, you may repeat the word in alternative sentences like the following example-

  • Appinnovix is the best web and app development company in India.
  • It has a multinational existence.
  • Appinnovix also provides software solutions to businesses.

Just have a look at these sentences. No two consecutive sentences have the same first word. In short, try to maintain variety in your sentences and avoid repeating the same first word in consecutive sentences. It will really improve the SEO of your page and will help you get more traffic.

  1. 30% of Your Content Must be Transition Word

Transition words are those words that make you transit smoothly from one sentence to other. Using transition words will let the reader or your traffic feel that you are engagingly talking to them. For example, the most popular transition words in SEO include- Also, As well, But, However, If, Moreover, Nevertheless, Then and many others.

These words will not only bring good readability to your blog post but also will help you bring variety in your sentences. Just contemplate the following example-

  • However, Appinnovix is a web and app development company.
  • But, Appinnovix also provides software development services.
  • Also, Appinnovix has recently developed HR analytics software solutions for businesses.

In the above example, it is evident that in spite of using the same ‘keyword’ repeatedly, the writer has smartly avoided the similarity of the first word in consecutive sentences. So, you may use transition words also as a trick in your article.

  1. Do Not Use Passive Voice in Your Article

Also remember the most important thing in 10 easy and powerful SEO tips, that Google does not like passive sentences. Especially, when you are writing a digital marketing blog, the business would prefer you to write a ‘call to action copy. Call to Action (CTA) copy is a piece of writing which seeks to convince the reader to perform some action such as-

  • Connect with us

  • Call us today

  • Reach us out

  • Click here

  • Read this article

And so on. So, Google gives preference to active copies only in SEO writing. Therefore, never used passive sentences in your article. But always write active sentences. It will really improve your SEO and will help you generate traffic for your website or blog post. Also, if you do not believe us, then we would suggest you search for anything of your interest right now and go through the first 3 articles listed on top of SERP. You will definitely find, that all the top listed articles are in active voice only.

10 Easy and Powerful SEO Tips to Boost Traffic for Your Website

  1. Use More Bullets

Additionally tip on 10 easy and powerful SEO tips, you must also remember that reading a book written in long paragraphs makes most of us feel bored. Get nostalgic about your school and college days. Even if you were the topper of your batch, remember that toppers were 3 or 5 only. But back-benchers and those who studied a day before the exam were more than 40. So, you can analyse from here that the majority of the people are not keen readers. Therefore, always make your piece of writing short, crisp and to-the-point. Also, use as many bullet points as possible.

In bullets, the short points are easier to read and are less monotonous. However, you will find many readers who if find an article without short bullets and proper headings, will not even read even a single line of it. Rather, he would jump to some other site. All your SEO skills then will go in vain.

  1. Avoid Tables Please unless you have a Ready Audience

Moreover, if you are one of the toppers of your school and college days, then definitely your note-making skills must be excellent. In fact, usually good students only turn to write as a profession. Therefore, if you are reading our article about SEO writing and website traffic, then you must be a good student of your time (most probably). So, you must be in habit of adding tables and charts to your piece of writing. However, it is the rule of SEO that tables worsen the readability of your content in the world of technology. They might help you organize your content, but they decrease the readability.

So, if you are a beginner and you are still looking for traffic or an audience, then you must avoid using tables. However, if you already have a great number of readers to act as traffic to your website, then you can do anything that you want. From using tablets to not using any keyword at all! In that case, your focus must be to please your audience and not Google.

  1. Focus on the Meta Title and Meta Description

Finally, we would give you a technical tip. Always focus on two things while writing an SEO article or blog- Meta title and Meta description. Do not get confused with the Meta title and Meta description, they are not rocket science at all. Firstly, to define Meta title, it is the blue coloured title on the SERP that appear in the list when you search for something. Likewise, under these blue coloured titles, you will find short descriptions about them. It is a Meta description. Now always remember that-

  • Your Meta title must be in H1 format.

  • Also, it must not exceed 60 characters in word (with spaces)

  • Moreover, your primary keyword must always be in the metal title and in the description both.

  • Also, your meta description must be between 120 to 130 characters (with space)

If you follow all these tips religiously, then you will surely master the SEO of your webpage.

Final Thoughts on 10 easy and powerful SEO tips

In this blog, Appinnovix has focused specifically on your SEO skill development. We have provided you with an ultimate guide to improve optimize your web page and bring heavy traffics to your blog posts. Also, if you want to learn more then you may also try some of our other articles. However, if you are a beginner in the world of SEO writing, then this post will help you to a great extent. So, try these tips once and see how your readability and SEO booms.

Some Useful links:

Mobile App Development Company

Web Design and Development Company
Digital Marketing Company